Reddit unleashed the button this week and it has quickly become my all-time favorite April Fools campaign. The rules are simple, click the button (or don't) so long as your reddit account was created before April 1, 2015. Smart, they've effectively limited their pool of potential users, and guaranteed that this experiment won't go on forever. Clicking the button resets a 60 second timer.
Since this was started, the timer hasn't ever gotten below 30 seconds, to my knowledge.
- 1,638,409 Number of registered users as of April 1, 2015