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MonkiGras 2018

Aneel Lakhani

Disintermediate, empower, sustain

  • Interests
    • Put power. Into hands of others
  • How we build things
    • Build on other stuff
    • Layers and layers
    • Centuries of things
  • Intermediation
    • Introduction of new intermediaries - each layer
    • Each takes a cut
      • Money
      • Power
      • Influence
    • Food intermediaries easy to see
      • Growers
      • Packagers
      • Shippers
      • Sellers
      • Marketing
  • Assumptions
    • They're all value chains
    • Social contracts are implicit
      • Vary between cultures
      • My food is made of food
      • My state/government will protect me from some harma
      • Information is generally reliable
        • Information is separate from opinion
  • Disempowered and disenfranchised
    • Social contracts regularly breached workout our knowledge
    • System is designed to prevent you having power over this
  • Value chain
    • From one view point
      • We are the consumers of the value chain
    • Another viewpoint
      • We are being consumed as a source of income
    • Intermediaries take a cut on both views
  • Sustain
    • At the end of the value chain, little power
    • Can choose
      • Not purchase
      • Trust an intermdiary
        • Organic
        • Fair trade
  • Disintermediate
    • Eliminate intermediaries
  • Empowerment and enfranchisement
    • React to having lost power

Dormain Drewitz @dormaindrewitz Pivotal - they are hiring

Not dead yet - sustaining craft at the intersection of passion, community and commercial value

  • Craft guilds

    • Beginning of middle class
    • Became monopolistic
    • When new tech comes along - ran into trouble 9939ff36-17fe-486f-a146-d26639951d65
  • What drive guilds

    • Intersection of
      • Community
      • Commercial value 2886e23e-8576-4203-b603-f8b9d4ac1f6e
  • Is the intersection enough to be sustainable

    • Disruption drives it away
  • When new tech comes along, mostly goes away

    • But some stays
    • Why does some stay? 4f32bd60-d2ba-47e7-9960-b3f396984c08
    • Hobbies, crafts, etc
  • Community remains c740782f-3cd3-47ce-a027-3e0fd0bb0f81

    • Really active letterpress community
      • When in commercial use, mark of good printing was to kiss paper and leave no impression
      • Now, when using letter press, they emboss as much as possible
        • This would have been garbage when used commercially
  • Economics

    • Weddings - $500 on letter press average
      • Total.market - $3billion dollars - subset on letter press
    • UK stationary market
      • 2.1 billion - 3.2% compound growth
  • Passion

    • Keeps this industries alive
  • Conclusion

    • Add passion to
      • Commercial value
      • Community
  • Cars c1cccd68-f2e8-4095-8f37-5258e4a80743

  • Vintage cars

    • community example
      • Rally's, north California - 4 in January
      • Online
      • Cars and coffee meetups 3 in January
  • Vintage cars

    • Commercial values
  • What about software 75819254-df0b-4a8f-82c6-5acd5dc48fe7

    • Stuff will get disrupted, but if there are people with passion, it can be sustained
  • Conclusion

    • Not about size of community, or commerical value. These are vanity metrics
    • When it's obsolete, can it survive and still have a different commercial value
    • Exact nature of craft has changed
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