This session is based on a real life case study, and will include a look at techniques such as SWOT analysis of Drupal's suitability for a project, as well as for alternative options including hosted solutions, other CMS', or full frameworks. It is intended to help expand on Dries Buytaert's comments from DrupalCon Vienna that Drupal is "for ambitious digital experiences" as well as explore the blurred line that exists between a simple site and an ambitous digital experience.
Notes:
I have filed this under "Community and business" as the talk is about choosing Drupal for a project and is aimed at agencies/project stakeholders who have an understanding of evaluating products for websites. I am willing to look at moving the talk to another section if one is more suitable.