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Frequency illusion or creepy tech?

We've all experienced the creepy moment when something you discussed recently in private is suddenly shown to us in online advertising. Is this just the frequency illusion, or is it creepy tech spying on us?

recent incidents:

  • 20200720, I mentioned to my wife (out loud, in our home) that we need a new toilet brush. The next day, she was shown an as for toilet bridges on Instagram.
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