Visual Studio :: Skip files like App_Data during deployment, MSBuild,

project.csproj

<PropertyGroup>
    <OnBeforePackageUsingManifest>AddCustomSkipRules</OnBeforePackageUsingManifest>
</PropertyGroup>
<Target Name="AddCustomSkipRules">
    <ItemGroup>
        <MsDeploySkipRules Include="SkipDeleteAppData">
            <SkipAction>Delete</SkipAction>
            <ObjectName>filePath</ObjectName>
            <AbsolutePath>$(_Escaped_PackageTempDir)\\App_Data\\.*</AbsolutePath>
            <XPath>
            </XPath>
        </MsDeploySkipRules>
        <MsDeploySkipRules Include="SkipDeleteAppData">
            <SkipAction>Delete</SkipAction>
            <ObjectName>dirPath</ObjectName>
            <AbsolutePath>$(_Escaped_PackageTempDir)\\App_Data\\.*</AbsolutePath>
            <XPath>
            </XPath>
        </MsDeploySkipRules>
    </ItemGroup>
</Target>

Is there a trick to get this to work? It still deletes app_data folder on target machine when using one click publishing from visual studio.