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chipoglesby/ad_id.R

Created April 27, 2015 15:48
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ad_id in R
Raw
ad_id.R
ad_id <- data %>% group_by(CustomerID, Campaign, Adgroup, AdID) %>% summarize(
AverageCpc=round(sum(Cost) / sum(Clicks),2),
Clicks=sum(Clicks),
Impressions=sum(Impressions),
CTR=round(sum(Clicks) / sum(Impressions),2),
Cost=round(sum(Cost),2),
Conversions=sum(Conversions),
CPA=round(sum(Cost) / sum(Conversions),2),
ConversionRate=round(sum(Conversions) / sum(Clicks), 2))
ad_id[ad_id==Inf] <- 0
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