Skip to content

Instantly share code, notes, and snippets.

@chriscooning

chriscooning/positioning framework

Created October 1, 2019 21:48
Show Gist options
  • Star 0 You must be signed in to star a gist
  • Fork 0 You must be signed in to fork a gist
  • Save chriscooning/664ce1ee953be9d3933e82c9c262cae6 to your computer and use it in GitHub Desktop.
Save chriscooning/664ce1ee953be9d3933e82c9c262cae6 to your computer and use it in GitHub Desktop.
Download ZIP
Geoffrey Moore's positioning framework (for products)
Raw
positioning framework
Product Positioning Framework
===
* For (target customers)
* Who must (solve a specific problem)
* Our product is a new (new product category)
* That provides (key breakthrough benefit vs. current way of doing things – which solves dilemma)
* Unlike (competitor in new category)
* We have (whole product most relevant for you)
Credit to Geoffrey Moore and mad props to Michael Wolfe at Pipewise for sharing this with me.
Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment