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| scribd URL: http://www.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report | |
| 0 (cover) | |
| 1-2 executive summary | |
| - (general) | |
| 3-5 introduction | |
| - NYT "is winning at journalism" | |
| - falling behind in...the art and science of getting our journalism to readers" | |
| 4 {graphic} vast print & digital audience | |
| - 30M US/mo (web) | |
| - 20M US/mo (mobile) | |
| - 14M BNA subs | |
| - 11M twitter | |
| - 7M email newsletters | |
| - 6M FB | |
| - 1M print | |
| - 1M digi | |
| 6-7 our proposals, in brief* | |
| - ch 1: growing our audience | |
| - ch 2: strengthening our newsroom | |
| + reader experience (RX) | |
| + newsroom strat | |
| + digital 1st | |
| ~ 8 [box] our mission | |
| ~ 9 [box] the team | |
| ~ 10 [box] we interviewed (credits) | |
| ~ 11 [box] (graphic) | |
| ~ 12 [box] user's guide | |
| 13 disruption: a quick overview of the competitive landscape | |
| 14-15 news in the news | |
| 16 what is disruption? | |
| 17 a case study in disruption: Kodak | |
| 18-20 a competitor cheat sheet | |
| 22 ch 1 growing our audience | |
| 23-25 introduction | |
| 26 our proposals, in brief* | |
| - 1. discovery | |
| - 2. promotion | |
| - 3. connection | |
| 27 (ch 1, sec 1) 1. Discovery (how we package and distribute our journalism) | |
| 28 opportunity: evergreen | |
| > 29-30 experiment: culture guides | |
| ~ 31-32 [box] best practices in experimenting; a list of best practices for experimentation | |
| 33 opportunity: packaging | |
| > 34 experiment: collections | |
| ~ 35 [box] new again | |
| ~ 36 [box] balancing act: one-offs vs. replicability | |
| 37-38 opportunity: personalization | |
| > 39-40 experiment: following | |
| ~ 41-42 [box] "the paper of record," version 2.0 | |
| 43-44 (ch 1, sec 2) 2. promotion (how we call attention to our journalism) | |
| 45 opportunity: institutional promotion | |
| - twitter: newsroom | |
| - FB: business | |
| - NB: "social" is at present reporting tool, not AD tool | |
| > 46 experiment: promotion squad | |
| 47 opportunity: front-line promotion | |
| > 48 experiment: influencers map | |
| 49-50 (ch 1, sec 3) 3. connection (how we create relationship with readers) | |
| 51 opportunity: user-generated content | |
| > 52 experiment: expand op-eds | |
| 53 opportunity: events | |
| > 53 experiment: new events | |
| ~ 54 [box] getting to know our readers | |
| 55-56 ch 2 strengthening our newsroom | |
| 57-58 introduction | |
| 59 our proposals, in brief* | |
| - reader experience | |
| - strategy team | |
| - digital 1st | |
| 60-61 (ch 2, sec 1) 1. reader experience | |
| 61 {graphic} a divided company; a shared mission | |
| 62-68 discussion | |
| ~ 63 [box] ready, willing, and able | |
| - analytics (CIG+BI) (30) | |
| - digital design (30) | |
| - tech (445) | |
| - product (120) | |
| + core | |
| + new | |
| + video | |
| + ventures | |
| ~ 67 [box] in their own words: reader experience | |
| * 69-70 how to get there | |
| - (clarify who "should" talk w/news) | |
| - news collaborates w/reader experience | |
| - hire collab & encourage free movement news<->reader experience | |
| - communicate broadly | |
| 71 (ch 2, sec 2) 2. newsroom strategy team | |
| 72-77 discussion | |
| ~ 75 [box] the right way to fail | |
| ~ 78 [box] truth be told | |
| * 79 how to get there | |
| - build a strong team | |
| - track and advise | |
| - prioritize | |
| - work w/desks to foster innovation | |
| 81-82 (ch 2, sec 3) 3. digital first | |
| 81 {graphic} most revenue still comes from print | |
| 83-90 discussion | |
| ~ 84-85 [box] owning the story, 1-5+ | |
| ~ 88 [box] in their own words, digital departures | |
| ~ 91-92 [box] winning the talent wars | |
| ~ 93-94 [box] assessing the newsroom's digital needs | |
| - strategy | |
| - products | |
| - platforms | |
| - audience development | |
| - analytics | |
| * 95-96 how to get there | |
| - de-emphasize print | |
| - assess digital needs ? | |
| - explore more serious steps ? | |
| fun facts: | |
| "data" shows 60 times on 28 pages | |
| 13+9+3+2+2+3+2+3+2+2+2+17 | |
| "analytics" shows 25 times on 18 pages | |
| 4+2+3+2+14 times | |
| "audience development" 16 mentions on 10 pages | |
| 3+3+2+2+6 |
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Scribd http://www.scribd.com/embeds/224608514/content?start_page=1&view_mode=scroll&access_key=key-TiQrYKIlOq2iHdtIubdB&show_recommendations=true