Tag Manager Notes.md

Tag Manager Notes

Event - [Event Name]

• Trigger Type = Custom Event
• Event Name = [eventName]
• Fires on = All Custom Events
• Add per new dataLayer.push

DL - [property_name]

• Variable Type = Data Layer Variable
• Data Layer Variable Name = [property_name]
• Add per new property

ADW - CONV - [Event Name]

• Tag type = Adwords Conversion Tracking
• Conversion ID = {{Cons - ADW Conv ID}}
• Conversion Label = Copy google_conversion_label value from:
  • Adwords -> Tools -> Conversions
  • Add Conversions
    • Type = Website
    • Name = Name
    • Value = Don't assign a value
    • Count = Every/One
    • Windows = Default
    • Category = Lead/Sale
    • Include in Conversions = Yes
    • Attribution = Last Click
• Triggering = Event - [Event Name]

ADW - RMK - [Event Name]

• Tag type = Adwords Remarketing
• Conversion ID = {{Cons - ADW Conv ID}}
• Conversion Label =
• Custom Parameters = Manual Specify
  • dynx_pagetype = [eventName]
  • [property_name] = {{DL - [property_name]}}
• Triggering = Event - [Event Name]

Amplitude - [Event Name]

• Tag type = Custom HTML Tag
• HTML (Code from Amplitude Events)

  <script>
      var eventProperties = {
          '[property_name]' : '{{DL - [property_name]}}'
      };
      amplitude.getInstance().logEvent('[Event Name]', eventProperties);
  </script>

• Triggering = Event - [Event Name]

FB - Pixel - [Event Name]

• Tag type = Custom HTML Tag
• HTML (Code from Facebook Pixel)

  <script>
      fbq('track', '[FacebookEventEquivalent]', {
          '[property_name_fb_equivalent]' : '{{DL - [property_name]}}'
      });
  </script>

  OR

  <script>
      fbq('trackCustom', '[EventName]', {
          '[property_name]' : '{{DL - [property_name]}}'
      });
  </script>

• Triggering = Event - [Event Name]

GA - Event - [Event Name]

• Tag type = Universal Analytics
• Tracking ID = {{Cons - GA Property ID}}
• Track Type = Event
• Category = Conversion
• Action = [Event Name]
• Label = {{DL - [property_product_id]}}
• Value = {{DL - [property_price]}}
• Align values from:
  • Analytics -> Admin -> Goals
  • New Goal
    • Template = Custom
    • Name = [Event Name]
    • Type = Event
    • Category = Conversion
    • Action = [Event Name]
    • Label = [Label]
    • Value = [Value]
• Triggering = Event - [Event Name]

Zarget - [Event Name]

• Tag type = Custom HTML Tag
• HTML (Code from Zarget Goals)

  <script>
     window.zargetAPI = window.zargetAPI || [];
     window.zargetAPI.push('zg_trackEvent', '[Event Name]');
  </script>

• Triggering = Event - [Event Name]

CJS - [Return Value]

• Variable Type = Custom Javascript
• Custom Javascript:
  • Anonymous function
  • Return = Value

Cons - [Constant Name]

• Variable Type = Constant
• Value = [Value]
  • Used for Configuration IDs
  • Used for Currency