featureDeploys.js

App.featureDeploys = SC.Object.create({
  deploy: function() {
    // code in here
  }
});

FeatureView.js

App.FeatureView = SC.View.extend({
  classNames: ['feature'],
  templateName: 'feature',

  createdAt: function () {
    return $.timeago.distanceInWords(this.getPath('content.createdAt'));
  }.property('createdAt').cacheable()
});

index.html.erb

<script type="text/x-handlebars" data-template-name="feature">
  <h2>{{content.title}}</h2>
  {{#if content.body}}
    {{content.body}}
  {{/if}}

  <abbr {{bindAttr title="content.createdAt"}}>{{createdAt}}</abbr>

  {{#if content.waitingDeployment}}
    {{#view SC.Button target="App.featureDeploy" action="deploy" class="deploy-now"}}
      Deploy
    {{/view}}
  {{/if}}

  {{#if content.isDeployed}}
    {{#view SC.Button target="App.featureDeploys" action="view" class="deploy-now"}}
      View Feature
    {{/view}}
  {{/if}}
</script>

<script type="text/x-handlebars">
  {{collectionView App.OpenFeaturesView id="open-features"}}
</script>

OpenFeaturesView.js

App.OpenFeaturesView = SC.CollectionView.extend({
  content: [],
  itemViewClass: App.FeatureView
});

It's not Backbone.js.

@tatey trollololol