coreycaitlin/0_intro.md

## 0_intro.md

      
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    It can be hard to know where to start. Here are a few places.
Resources:


Nicole Fenton's Tiny Content Framework
Tiffany Jones Brown on the discovery process: Making Things Hard
Whitney Hess on user interviews: My Best Advice for Conducting User Interviews
Kevin M. Hoffman in A List Apart: Kick Ass Kickoff Meetings
Corey Vilhauer in A List Apart: Audiences, Outcomes, and Determining User Needs
Kristina Halvorson in the Brain Traffic blog: The Content Inventory is Your Friend
Stephanie Hay in Web Standards Sherpa: Designing for Content: Creating a Message Hierarchy
Erin Kissane in 24 Ways: Content Planning Demystified
Erin Kissane in A List Apart: A Checklist for Content Work
Relly Annett-Baker in 24 Ways on page tables: Extracting the Content

Templates


IA Institute Tools: Erin Malone's Creative Brief Template (doc)


## 1_content-brief.md

      
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    Content brief

Is this a redesign or a wholly new site?
Are there time constraints?
What is the problem you're trying to solve with this website?
Who are you trying to reach?
What are your objectives?
How would you define success one year from the launch date?
User goals (things users want to accomplish on the website)


Organizational goals

For users (things you want users to do on the website):


For the organization/process:


Functional requirements (capture any technical integration needs, databases, apps, etc.)


## 1_persona-starter.md

      
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    Who is the site for?

Personas are imaginary people who represent the needs of your site audiences. Ideally, they can serve as checkpoints to keep real users in mind as you develop the site's design, functionality and content. To learn more about personas, see usability.gov.
The parts of a persona

Basics


Name
Picture (if possible)
Age
Education level
Ethnicity
Family status
Job title

Questions


What's their relationship to your organization?
What do you have that they need?
How much time do they have?
What's their emotional state?
What motivates them (in their career, in their life, etc.)?
What's their level of comfort with technology?
What do they know already?
What are they confused or scared about?


## 1_project-roles.md

      
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    Web project roles

Project contributors

Every project will have a different team, with different competencies represented by different people. Edit, revise, or add to this list until each item corresponds to a human (though some people will play multiple roles).

Project lead
Project sponsor (client-side)
Client lead (primary contact)
Designer(s)
Developer(s)
Technical project lead
Content lead/strategist
Production support
Project manager
Subject-matter expert(s)
Content providers
Stakeholders

Common project tasks

Broad responsibilities/tasks:

Research
Project management
Approvals
Information architecture
User research
Sitemapping
Testing/QA

Content tasks:

Messaging
Content inventory
Content types
Content development
Content mapping
Migration
Editing/proofreading

Design tasks:

Wireframing
Interaction design
Visual design
Design documentation

Technical tasks:

Front-end development
CMS/back-end development
ITS support/integration
Server configuration/launch
Accessibility testing
Stability testing
Training
Launch

Project roles:

Role:

Contributor (name):

Tasks/responsibilities:
Role:

Contributor (name):

Tasks/responsibilities:
Role:

Contributor (name):

Tasks/responsibilities:
Role:

Contributor (name):

Tasks/responsibilities:
Role:

Contributor (name):

Tasks/responsibilities:
Role:

Contributor (name):

Tasks/responsibilities:
Role:

Contributor (name):

Tasks/responsibilities:

  
## 2_key-messages.md

      
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    Key messages

Message 1:

Primary audience for message 1:

Message tailored for primary audience.
Secondary audience for message 1:

Message tailored for secondary audience.
Tertiary audience for message 1:

Message tailored for tertiary audience.
Message 2:

Primary audience for message 2:

Message tailored for primary audience.
Secondary audience for message 2:

Message tailored for secondary audience.
Tertiary audience for message 2:

Message tailored for tertiary audience.