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Last active December 16, 2015 01:49
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Economy All Hands
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economy_all_hands.md

Prep

Economy Demo Touch Points

  • Slide 1: Economy in a box
    • Thanks Cadir, Hi I'm Corey Martella from ztoronto, goign to do a little show and tell about the economy service
    • So what is the economy service?
    • Virtual Economy in a box
    • Handle your virtual currencies and goods
    • Track player balances and inventories
    • Handle In-App-Purchases converting Real $ into Virtual currencies and goods
    • Monitor and report on your economy to let you make intelligent decisions
  • Slide 2: Why
    • Dev:
      • Lots of features that all games try to implement and all do differently
      • Centralize the tech so things like Taxonomy/SOX/Fraud+Risk are included for every game
      • Integrate with other Zynga services, Watch-To-Earn, xPromo, …
      • Timesavings can be used for new features/mechanics and feedback loop of innovation back into the service (expiring goods)
    • PM:
      • No need to involve dev teams for sales and other incentives
      • Target offerings to players on a variety of dimensions to drive revenue up
      • Manage your item registry server side with a cadence
    • 2P
      • Indie/small game teams don’t have the man power or knowledge of running an economy, this is something that Zynga does very well
      • Adding developer stickyness to the platform is critical
  • Demo
    • Show Game Setup
      • ZDC Integration
      • Currency Configuration
      • Initial Grants
    • Use Case: Targetted Content
      • Talk about Cohorts
      • Show Item configured only to be available via campaign/experiment
      • show campaign configured for item
    • User Case: Centralized Blob
      • Show player listing and various slices
      • Device information
      • Dive into a whale and show transaction history
      • Also doubles as a CSR portal for troubleshooting and user satisfaction
      • the real value here is long term being able to apply intelligence and heurstics to spending habits accross a wide audience
  • Future Roadmap (Back to slides)
    • Live in WTP, Draw2 and WOTF and 6 others in dev for Q2/Q3
    • Full support for Web games (JS/HTML5 SDK, possibly PHP)
    • CXX/Unity Bindings
    • Network Wide Subscriptions, ZWF Premium User Featureset, or currency conversions between games
    • Any real-world economy incentive can be built
      • Auctions
      • Trading
      • Group Buying
      • etc etc
  • (Next Slide) Thanks for your time and if you're interested in a deeper demo or want to chat with the team just drop us a line, economy-dev@zynga.com
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