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cougrimes/marketo_default_activity_types.json

Last active December 21, 2022 18:38
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This is a reference for the default Marketo activity schema deployed to instances. Never run a call just to remember what activity type "send alert" is again!
Raw
marketo_default_activity_types.json
{
"requestId":"this sure is fake",
"result":[
{
"id":1,
"name":"Visit Webpage",
"description":"User visits a web page",
"primaryAttribute":{
"name":"Webpage ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Client IP Address",
"dataType":"string"
},
{
"name":"Query Parameters",
"dataType":"string"
},
{
"name":"Referrer URL",
"dataType":"string"
},
{
"name":"Search Engine",
"dataType":"string"
},
{
"name":"Search Query",
"dataType":"string"
},
{
"name":"User Agent",
"dataType":"string"
},
{
"name":"Webpage URL",
"dataType":"string"
}
]
},
{
"id":2,
"name":"Fill Out Form",
"description":"User fills out and submits a form on web page",
"primaryAttribute":{
"name":"Webform ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Client IP Address",
"dataType":"string"
},
{
"name":"Form Fields",
"dataType":"text"
},
{
"name":"Query Parameters",
"dataType":"string"
},
{
"name":"Referrer URL",
"dataType":"string"
},
{
"name":"User Agent",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":3,
"name":"Click Link",
"description":"User clicks link on a page",
"primaryAttribute":{
"name":"Link ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Client IP Address",
"dataType":"string"
},
{
"name":"Query Parameters",
"dataType":"string"
},
{
"name":"Referrer URL",
"dataType":"string"
},
{
"name":"User Agent",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":6,
"name":"Send Email",
"description":"Send Marketo Email to a person",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Step ID",
"dataType":"integer"
},
{
"name":"Test Variant",
"dataType":"integer"
}
]
},
{
"id":7,
"name":"Email Delivered",
"description":"Marketo Email is delivered to a lead/contact",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Step ID",
"dataType":"integer"
},
{
"name":"Test Variant",
"dataType":"integer"
}
]
},
{
"id":8,
"name":"Email Bounced",
"description":"Marketo Email is bounced for a lead",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Category",
"dataType":"string"
},
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Details",
"dataType":"string"
},
{
"name":"Email",
"dataType":"string"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Step ID",
"dataType":"integer"
},
{
"name":"Subcategory",
"dataType":"string"
},
{
"name":"Test Variant",
"dataType":"integer"
}
]
},
{
"id":9,
"name":"Unsubscribe Email",
"description":"Person unsubscribed from Marketo Emails",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Client IP Address",
"dataType":"string"
},
{
"name":"Form Fields",
"dataType":"text"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Query Parameters",
"dataType":"string"
},
{
"name":"Referrer URL",
"dataType":"string"
},
{
"name":"Test Variant",
"dataType":"integer"
},
{
"name":"User Agent",
"dataType":"string"
},
{
"name":"Webform ID",
"dataType":"integer"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":10,
"name":"Open Email",
"description":"User opens Marketo Email",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Bot Activity Pattern",
"dataType":"string"
},
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Device",
"dataType":"string"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Is Bot Activity",
"dataType":"boolean"
},
{
"name":"Is Mobile Device",
"dataType":"boolean"
},
{
"name":"Platform",
"dataType":"string"
},
{
"name":"Step ID",
"dataType":"integer"
},
{
"name":"Test Variant",
"dataType":"integer"
},
{
"name":"User Agent",
"dataType":"string"
}
]
},
{
"id":11,
"name":"Click Email",
"description":"User clicks on a link in a Marketo Email",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Bot Activity Pattern",
"dataType":"string"
},
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Device",
"dataType":"string"
},
{
"name":"Is Bot Activity",
"dataType":"boolean"
},
{
"name":"Is Mobile Device",
"dataType":"boolean"
},
{
"name":"Is Predictive",
"dataType":"boolean"
},
{
"name":"Link",
"dataType":"string"
},
{
"name":"Link ID",
"dataType":"string"
},
{
"name":"Platform",
"dataType":"string"
},
{
"name":"Step ID",
"dataType":"integer"
},
{
"name":"Test Variant",
"dataType":"integer"
},
{
"name":"User Agent",
"dataType":"string"
}
]
},
{
"id":12,
"name":"New Lead",
"description":"New person/record is added to the lead database",
"attributes":[
{
"name":"Created Date",
"dataType":"date"
},
{
"name":"Form Name",
"dataType":"string"
},
{
"name":"Lead Source",
"dataType":"string"
},
{
"name":"List Name",
"dataType":"string"
},
{
"name":"SFDC Type",
"dataType":"string"
},
{
"name":"Source Type",
"dataType":"string"
},
{
"name":"API Method Name",
"dataType":"string"
},
{
"name":"Modifying User",
"dataType":"string"
},
{
"name":"Request Id",
"dataType":"string"
}
]
},
{
"id":13,
"name":"Change Data Value",
"description":"Changed attribute value for a person/record",
"primaryAttribute":{
"name":"Attribute Name",
"dataType":"integer"
},
"attributes":[
{
"name":"New Value",
"dataType":"string"
},
{
"name":"Old Value",
"dataType":"string"
},
{
"name":"Reason",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"API Method Name",
"dataType":"string"
},
{
"name":"Modifying User",
"dataType":"string"
},
{
"name":"Request Id",
"dataType":"string"
}
]
},
{
"id":21,
"name":"Convert Lead",
"description":"Convert the lead in salesforce.com to an opportunity",
"primaryAttribute":{
"name":"Assign To",
"dataType":"string"
},
"attributes":[
{
"name":"Converted Status",
"dataType":"string"
},
{
"name":"Send Notification Email",
"dataType":"boolean"
}
]
},
{
"id":22,
"name":"Change Score",
"description":"Modify the value of a score field",
"primaryAttribute":{
"name":"Score Name",
"dataType":"integer"
},
"attributes":[
{
"name":"Change Value",
"dataType":"string"
},
{
"name":"New Value",
"dataType":"integer"
},
{
"name":"Old Value",
"dataType":"integer"
},
{
"name":"Priority",
"dataType":"integer"
},
{
"name":"Reason",
"dataType":"string"
},
{
"name":"Relative Score",
"dataType":"integer"
},
{
"name":"Relative Urgency",
"dataType":"integer"
},
{
"name":"Urgency",
"dataType":"float"
}
]
},
{
"id":23,
"name":"Change Owner",
"description":"Change the Sales owner for the lead",
"primaryAttribute":{
"name":"Owner",
"dataType":"string"
},
"attributes":[
{
"name":"Old Owner",
"dataType":"string"
}
]
},
{
"id":24,
"name":"Add to List",
"description":"Add a person/record to a list",
"primaryAttribute":{
"name":"List ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Source",
"dataType":"string"
}
]
},
{
"id":25,
"name":"Remove from List",
"description":"Remove this lead from a list",
"primaryAttribute":{
"name":"List ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Source",
"dataType":"string"
}
]
},
{
"id":26,
"name":"SFDC Activity",
"description":"New activity was logged in salesforce.com",
"primaryAttribute":{
"name":"Subject",
"dataType":"string"
},
"attributes":[
{
"name":"Activity Owner",
"dataType":"string"
},
{
"name":"Description",
"dataType":"string"
},
{
"name":"Due Date",
"dataType":"date"
},
{
"name":"Is Task",
"dataType":"boolean"
},
{
"name":"Priority",
"dataType":"string"
},
{
"name":"Status",
"dataType":"string"
}
]
},
{
"id":27,
"name":"Email Bounced Soft",
"description":"Campaign Email is bounced soft for a lead",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Category",
"dataType":"string"
},
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Details",
"dataType":"string"
},
{
"name":"Email",
"dataType":"string"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Step ID",
"dataType":"integer"
},
{
"name":"Subcategory",
"dataType":"string"
},
{
"name":"Test Variant",
"dataType":"integer"
}
]
},
{
"id":29,
"name":"Delete Lead from SFDC",
"description":"Delete lead from salesforce.com",
"primaryAttribute":{
"name":"Delete in Marketo",
"dataType":"boolean"
}
},
{
"id":30,
"name":"SFDC Activity Updated",
"description":"Activity was updated in salesforce.com",
"primaryAttribute":{
"name":"Subject",
"dataType":"string"
},
"attributes":[
{
"name":"Activity Owner",
"dataType":"string"
},
{
"name":"Description",
"dataType":"string"
},
{
"name":"Due Date",
"dataType":"date"
},
{
"name":"Is Task",
"dataType":"boolean"
},
{
"name":"Priority",
"dataType":"string"
},
{
"name":"Status",
"dataType":"string"
}
]
},
{
"id":31,
"name":"SFDC Merge Leads",
"description":"Merge sfdc leads in salesforce.com",
"primaryAttribute":{
"name":"Merged",
"dataType":"string"
},
"attributes":[
{
"name":"Winning Values",
"dataType":"string"
}
]
},
{
"id":32,
"name":"Merge Leads",
"description":"Merge two or more leads into a single record",
"primaryAttribute":{
"name":"Lead ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Merge IDs",
"dataType":"array"
},
{
"name":"Master Updated",
"dataType":"boolean"
},
{
"name":"Merged in Sales",
"dataType":"boolean"
},
{
"name":"Merge Source",
"dataType":"string"
},
{
"name":"API Method Name",
"dataType":"string"
},
{
"name":"Modifying User",
"dataType":"string"
},
{
"name":"Request Id",
"dataType":"string"
}
]
},
{
"id":34,
"name":"Add to Opportunity",
"description":"Add to an Opportunity",
"primaryAttribute":{
"name":"Oppty ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Is Primary",
"dataType":"boolean"
},
{
"name":"Role",
"dataType":"string"
}
]
},
{
"id":35,
"name":"Remove from Opportunity",
"description":"Remove from an Opportunity",
"primaryAttribute":{
"name":"Oppty ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Is Primary",
"dataType":"boolean"
},
{
"name":"Role",
"dataType":"string"
}
]
},
{
"id":36,
"name":"Update Opportunity",
"description":"Update an Opportunity",
"primaryAttribute":{
"name":"Oppty ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Attribute Name",
"dataType":"string"
},
{
"name":"Data Value Changes",
"dataType":"complex"
},
{
"name":"New Value",
"dataType":"mixed"
},
{
"name":"Old Value",
"dataType":"mixed"
}
]
},
{
"id":37,
"name":"Delete Lead",
"description":"Delete lead from Marketo database",
"primaryAttribute":{
"name":"Lead ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Remove from CRM",
"dataType":"boolean"
},
{
"name":"API Method Name",
"dataType":"string"
},
{
"name":"Modifying User",
"dataType":"string"
},
{
"name":"Request Id",
"dataType":"string"
}
]
},
{
"id":38,
"name":"Send Alert",
"description":"Send alert Email about a lead",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Send To List",
"dataType":"email_list"
},
{
"name":"Send To Owner",
"dataType":"string"
},
{
"name":"Send To Smart List",
"dataType":"string"
}
]
},
{
"id":39,
"name":"Send Sales Email",
"description":"Send Email using Sales View (Outlook Plugin)",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Marketo Sales Person ID",
"dataType":"integer"
},
{
"name":"Sales Campaign Name",
"dataType":"string"
},
{
"name":"Sales Campaign URL",
"dataType":"string"
},
{
"name":"Sales Email URL",
"dataType":"string"
},
{
"name":"Sales Template Name",
"dataType":"string"
},
{
"name":"Sales Template URL",
"dataType":"string"
},
{
"name":"Sent by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"Template ID",
"dataType":"integer"
}
]
},
{
"id":40,
"name":"Open Sales Email",
"description":"User opens a sales Email",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Bot Activity Pattern",
"dataType":"string"
},
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Is Bot Activity",
"dataType":"boolean"
},
{
"name":"Marketo Sales Person ID",
"dataType":"integer"
},
{
"name":"Sales Campaign Name",
"dataType":"string"
},
{
"name":"Sales Campaign URL",
"dataType":"string"
},
{
"name":"Sales Email URL",
"dataType":"string"
},
{
"name":"Sales Template Name",
"dataType":"string"
},
{
"name":"Sales Template URL",
"dataType":"string"
},
{
"name":"Sent by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"Template ID",
"dataType":"integer"
}
]
},
{
"id":41,
"name":"Click Sales Email",
"description":"User clicks on a link in a sales Email",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Bot Activity Pattern",
"dataType":"string"
},
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Is Bot Activity",
"dataType":"boolean"
},
{
"name":"Is Predictive",
"dataType":"boolean"
},
{
"name":"Link",
"dataType":"string"
},
{
"name":"Marketo Sales Person ID",
"dataType":"integer"
},
{
"name":"Sales Campaign Name",
"dataType":"string"
},
{
"name":"Sales Campaign URL",
"dataType":"string"
},
{
"name":"Sales Email URL",
"dataType":"string"
},
{
"name":"Sales Template Name",
"dataType":"string"
},
{
"name":"Sales Template URL",
"dataType":"string"
},
{
"name":"Sent by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"Template ID",
"dataType":"integer"
}
]
},
{
"id":45,
"name":"Receive Sales Email",
"description":"Receive Email using Sales View (Outlook Plugin)",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Received by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
}
]
},
{
"id":42,
"name":"Add to SFDC Campaign",
"description":"Add to a sfdc campaign",
"primaryAttribute":{
"name":"Campaign ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Status",
"dataType":"string"
}
]
},
{
"id":43,
"name":"Remove from SFDC Campaign",
"description":"Remove from a sfdc campaign",
"primaryAttribute":{
"name":"Campaign ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Status",
"dataType":"string"
}
]
},
{
"id":44,
"name":"Change Status in SFDC Campaign",
"description":"Change a Status in a sfdc campaign",
"primaryAttribute":{
"name":"Campaign ID",
"dataType":"integer"
},
"attributes":[
{
"name":"New Status",
"dataType":"string"
},
{
"name":"Old Status",
"dataType":"string"
}
]
},
{
"id":45,
"name":"Receive Sales Email",
"description":"Receive Email using Sales View (Outlook Plugin)",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Received by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
}
]
},
{
"id":46,
"name":"Interesting Moment",
"description":"Lead has an interesting moment",
"primaryAttribute":{
"name":"Type",
"dataType":"string"
},
"attributes":[
{
"name":"Date",
"dataType":"datetime"
},
{
"name":"Description",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
}
]
},
{
"id":47,
"name":"Request Campaign",
"description":"Campaign membership is requested for lead",
"primaryAttribute":{
"name":"Campaign ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Source",
"dataType":"enum"
}
]
},
{
"id":48,
"name":"Sales Email Bounced",
"description":"Sales Email bounced",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Category",
"dataType":"string"
},
{
"name":"Details",
"dataType":"string"
},
{
"name":"Email",
"dataType":"string"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Marketo Sales Person ID",
"dataType":"integer"
},
{
"name":"Sent by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"Subcategory",
"dataType":"string"
},
{
"name":"Template ID",
"dataType":"integer"
}
]
},
{
"id":100,
"name":"Change Lead Partition",
"description":"Lead partition is changed for a lead",
"primaryAttribute":{
"name":"New Partition ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Old Partition ID",
"dataType":"integer"
},
{
"name":"Reason",
"dataType":"string"
}
]
},
{
"id":101,
"name":"Change Revenue Stage",
"description":"Modify the value of a revenue stage field",
"primaryAttribute":{
"name":"Model ID",
"dataType":"integer"
},
"attributes":[
{
"name":"New Stage ID",
"dataType":"integer"
},
{
"name":"Old Stage ID",
"dataType":"integer"
},
{
"name":"Reason",
"dataType":"string"
},
{
"name":"SLA Expiration",
"dataType":"datetime"
},
{
"name":"New Stage",
"dataType":"string"
},
{
"name":"Old Stage",
"dataType":"string"
}
]
},
{
"id":102,
"name":"Change Revenue Stage Manually",
"description":"Revenue stage is changed manually (e.g. Lead Database or Salesforce)"
},
{
"id":104,
"name":"Change Status in Progression",
"description":"Change a Status in an program progression",
"primaryAttribute":{
"name":"Program ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Acquired By",
"dataType":"boolean"
},
{
"name":"New Status ID",
"dataType":"integer"
},
{
"name":"Old Status ID",
"dataType":"integer"
},
{
"name":"Program Member ID",
"dataType":"integer"
},
{
"name":"Reached Success Date",
"dataType":"datetime"
},
{
"name":"Reason",
"dataType":"string"
},
{
"name":"Registration Code",
"dataType":"string"
},
{
"name":"Status Reason",
"dataType":"string"
},
{
"name":"Success",
"dataType":"boolean"
},
{
"name":"Webinar URL",
"dataType":"string"
},
{
"name":"New Status",
"dataType":"string"
},
{
"name":"Old Status",
"dataType":"string"
}
]
},
{
"id":106,
"name":"Enrich with Data.com",
"description":"Enrich a lead with information from Data.com",
"primaryAttribute":{
"name":"Enrich With Data.com",
"dataType":"boolean"
},
"attributes":[
{
"name":"Data.com Status",
"dataType":"string"
}
]
},
{
"id":108,
"name":"Change Segment",
"description":"Change segment (within a segmentation) for a lead",
"primaryAttribute":{
"name":"Segmentation ID",
"dataType":"integer"
},
"attributes":[
{
"name":"New Segment ID",
"dataType":"integer"
}
]
},
{
"id":110,
"name":"Call Webhook",
"description":"Call a Webhook",
"primaryAttribute":{
"name":"Webhook",
"dataType":"integer"
},
"attributes":[
{
"name":"Error Type",
"dataType":"integer"
},
{
"name":"Response",
"dataType":"string"
}
]
},
{
"id":111,
"name":"Sent Forward to Friend Email",
"description":"User Forwards Email to a person/record",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Lead ID",
"dataType":"string"
},
{
"name":"Step ID",
"dataType":"integer"
}
]
},
{
"id":112,
"name":"Received Forward to Friend Email",
"description":"User receives forwarded Email from friend",
"primaryAttribute":{
"name":"Mailing ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Choice Number",
"dataType":"integer"
},
{
"name":"Lead ID",
"dataType":"string"
},
{
"name":"Step ID",
"dataType":"integer"
}
]
},
{
"id":113,
"name":"Add to Nurture",
"description":"Add a lead to a nurture program",
"primaryAttribute":{
"name":"Program ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Track ID",
"dataType":"integer"
},
{
"name":"Track Name",
"dataType":"string"
}
]
},
{
"id":114,
"name":"Change Nurture Track",
"description":"Change the nurture track for a lead",
"primaryAttribute":{
"name":"Program ID",
"dataType":"integer"
},
"attributes":[
{
"name":"New Track ID",
"dataType":"integer"
},
{
"name":"Previous Track ID",
"dataType":"integer"
},
{
"name":"Previous Track Name",
"dataType":"string"
},
{
"name":"Track Name",
"dataType":"string"
}
]
},
{
"id":115,
"name":"Change Nurture Cadence",
"description":"Change the nurture cadence for a lead",
"primaryAttribute":{
"name":"Program ID",
"dataType":"integer"
},
"attributes":[
{
"name":"New Nurture Cadence",
"dataType":"string"
},
{
"name":"Previous Nurture Cadence",
"dataType":"string"
}
]
},
{
"id":123,
"name":"Change Program Member Data",
"description":"Change Program Member Data",
"primaryAttribute":{
"name":"Program ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Attribute Display Name",
"dataType":"string"
},
{
"name":"Attribute Name",
"dataType":"integer"
},
{
"name":"New Value",
"dataType":"mixed"
},
{
"name":"Old Value",
"dataType":"mixed"
},
{
"name":"Reason",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
}
]
},
{
"id":131,
"name":"Fill Out Facebook Lead Ads Form",
"description":"User fills out and submits a Lead Ads form on a Facebook page",
"primaryAttribute":{
"name":"Lead Ad Form ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Lead Ad Campaign Name",
"dataType":"string"
},
{
"name":"Lead Ad ID",
"dataType":"string"
},
{
"name":"Lead Ad Name",
"dataType":"string"
},
{
"name":"Lead Ad Set Name",
"dataType":"string"
},
{
"name":"Lead Ad Form Name",
"dataType":"string"
},
{
"name":"Lead Gen ID",
"dataType":"string"
}
]
},
{
"id":145,
"name":"Push Lead to Marketo",
"primaryAttribute":{
"name":"Program ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Reason",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"API Method Name",
"dataType":"string"
},
{
"name":"Modifying User",
"dataType":"string"
},
{
"name":"Request Id",
"dataType":"string"
}
]
},
{
"id":155,
"name":"Execute Campaign",
"description":"Invoke an executable campaign",
"primaryAttribute":{
"name":"Campaign ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Qualified",
"dataType":"boolean"
},
{
"name":"Token Context Campaign ID",
"dataType":"integer"
},
{
"name":"Used Parent Campaign Token Context",
"dataType":"boolean"
}
]
},
{
"id":157,
"name":"Reply to Sales Email",
"description":"User replies to a sales email",
"primaryAttribute":{
"name":"Artifact ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Campaign Run ID",
"dataType":"integer"
},
{
"name":"Has Predictive",
"dataType":"boolean"
},
{
"name":"Marketo Sales Person ID",
"dataType":"integer"
},
{
"name":"Sales Campaign Name",
"dataType":"string"
},
{
"name":"Sales Campaign URL",
"dataType":"string"
},
{
"name":"Sales Email URL",
"dataType":"string"
},
{
"name":"Sales Template Name",
"dataType":"string"
},
{
"name":"Sales Template URL",
"dataType":"string"
},
{
"name":"Sent by",
"dataType":"string"
},
{
"name":"Source",
"dataType":"string"
},
{
"name":"Template ID",
"dataType":"integer"
}
]
},
{
"id":158,
"name":"Dialogue Engaged",
"description":"Lead engages with Dynamic Chat dialogue",
"primaryAttribute":{
"name":"Dialogue Id",
"dataType":"integer"
},
"attributes":[
{
"name":"Page URL",
"dataType":"string"
},
{
"name":"Status",
"dataType":"string"
}
]
},
{
"id":159,
"name":"Document Interacted With",
"description":"Lead interacts with a document in Dynamic Chat dialogue",
"primaryAttribute":{
"name":"Document Id",
"dataType":"integer"
},
"attributes":[
{
"name":"Dialogue Id",
"dataType":"integer"
},
{
"name":"Document Downloaded",
"dataType":"boolean"
},
{
"name":"Document Opened",
"dataType":"boolean"
},
{
"name":"Document URL",
"dataType":"string"
},
{
"name":"Search Terms",
"dataType":"string"
}
]
},
{
"id":160,
"name":"Dialogue Appointment Scheduled",
"description":"Lead schedules an appointment in Dynamic Chat dialogue",
"primaryAttribute":{
"name":"Agent Id",
"dataType":"integer"
},
"attributes":[
{
"name":"Dialogue Id",
"dataType":"integer"
},
{
"name":"Page URL",
"dataType":"string"
},
{
"name":"Scheduled For",
"dataType":"datetime"
},
{
"name":"Status",
"dataType":"string"
}
]
},
{
"id":161,
"name":"Dialogue Goal Reached",
"description":"Lead reaches a goal in Dynamic Chat dialogue",
"primaryAttribute":{
"name":"Dialogue Id",
"dataType":"integer"
},
"attributes":[
{
"name":"Goal Name",
"dataType":"string"
},
{
"name":"Page URL",
"dataType":"string"
}
]
},
{
"id":400,
"name":"Share Content",
"description":"Share Content",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Share Message",
"dataType":"string"
},
{
"name":"Social App Type ID",
"dataType":"integer"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":401,
"name":"Vote in Poll",
"description":"Vote in a Poll",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Vote Choice",
"dataType":"integer"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":402,
"name":"Sign Up for Referral Offer",
"description":"Signs Up",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Social App Type ID",
"dataType":"integer"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":403,
"name":"Achieve Goal in Referral",
"description":"Wins",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Social App Type ID",
"dataType":"integer"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":405,
"name":"Click Shared Link",
"description":"Click a Shared Link",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Sharer ID",
"dataType":"integer"
},
{
"name":"Social App Type ID",
"dataType":"integer"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":406,
"name":"Win Sweepstakes",
"description":"Wins Sweepstakes",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Drawing Date",
"dataType":"date"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":407,
"name":"Enter Sweepstakes",
"description":"Enters Sweepstakes",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":408,
"name":"Disqualify Sweepstakes",
"description":"Disqualifies Sweepstakes",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Disqualified Reason",
"dataType":"string"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":409,
"name":"Earn Entry in Social App",
"description":"Earns Entry in Social App",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Referee Email",
"dataType":"string"
},
{
"name":"Referred Type",
"dataType":"string"
},
{
"name":"Social App Type ID",
"dataType":"integer"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
},
{
"id":410,
"name":"Refer to Social App",
"description":"Refers to Social App",
"primaryAttribute":{
"name":"Social App ID",
"dataType":"integer"
},
"attributes":[
{
"name":"Referee Email",
"dataType":"string"
},
{
"name":"Referred Type",
"dataType":"string"
},
{
"name":"Social App Type ID",
"dataType":"integer"
},
{
"name":"Social Network",
"dataType":"string"
},
{
"name":"Webpage ID",
"dataType":"integer"
}
]
}
],
"success":true
}
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