Skip to content

Instantly share code, notes, and snippets.

Embed
What would you like to do?
{
"IAB1": "Arts & Entertainment",
"IAB1-1": "Books & Literature",
"IAB1-2": "Celebrity Fan/Gossip",
"IAB1-3": "Fine Art",
"IAB1-4": "Humor",
"IAB1-5": "Movies",
"IAB1-6": "Music",
"IAB1-7": "Television",
"IAB2": "Automotive",
"IAB2-1": "Auto Parts",
"IAB2-2": "Auto Repair",
"IAB2-3": "Buying/Selling Cars",
"IAB2-4": "Car Culture",
"IAB2-5": "Certified Pre-Owned",
"IAB2-6": "Convertible",
"IAB2-7": "Coupe",
"IAB2-8": "Crossover",
"IAB2-9": "Diesel",
"IAB2-10": "Electric Vehicle",
"IAB2-11": "Hatchback",
"IAB2-12": "Hybrid",
"IAB2-13": "Luxury",
"IAB2-14": "MiniVan",
"IAB2-15": "Mororcycles",
"IAB2-16": "Off-Road Vehicles",
"IAB2-17": "Performance Vehicles",
"IAB2-18": "Pickup",
"IAB2-19": "Road-Side Assistance",
"IAB2-20": "Sedan",
"IAB2-21": "Trucks & Accessories",
"IAB2-22": "Vintage Cars",
"IAB2-23": "Wagon",
"IAB3": "Business",
"IAB3-1": "Advertising",
"IAB3-2": "Agriculture",
"IAB3-3": "Biotech/Biomedical",
"IAB3-4": "Business Software",
"IAB3-5": "Construction",
"IAB3-6": "Forestry",
"IAB3-7": "Government",
"IAB3-8": "Green Solutions",
"IAB3-9": "Human Resources",
"IAB3-10": "Logistics",
"IAB3-11": "Marketing",
"IAB3-12": "Metals",
"IAB4": "Careers",
"IAB4-1": "Career Planning",
"IAB4-2": "College",
"IAB4-3": "Financial Aid",
"IAB4-4": "Job Fairs",
"IAB4-5": "Job Search",
"IAB4-6": "Resume Writing/Advice",
"IAB4-7": "Nursing",
"IAB4-8": "Scholarships",
"IAB4-9": "Telecommuting",
"IAB4-10": "U.S. Military",
"IAB4-11": "Career Advice",
"IAB5": "Education",
"IAB5-1": "7-12 Education",
"IAB5-2": "Adult Education",
"IAB5-3": "Art History",
"IAB5-4": "Colledge Administration",
"IAB5-5": "College Life",
"IAB5-6": "Distance Learning",
"IAB5-7": "English as a 2nd Language",
"IAB5-8": "Language Learning",
"IAB5-9": "Graduate School",
"IAB5-10": "Homeschooling",
"IAB5-11": "Homework/Study Tips",
"IAB5-12": "K-6 Educators",
"IAB5-13": "Private School",
"IAB5-14": "Special Education",
"IAB5-15": "Studying Business",
"IAB6": "Family & Parenting",
"IAB6-1": "Adoption",
"IAB6-2": "Babies & Toddlers",
"IAB6-3": "Daycare/Pre School",
"IAB6-4": "Family Internet",
"IAB6-5": "Parenting - K-6 Kids",
"IAB6-6": "Parenting teens",
"IAB6-7": "Pregnancy",
"IAB6-8": "Special Needs Kids",
"IAB6-9": "Eldercare",
"IAB7": "Health & Fitness",
"IAB7-1": "Exercise",
"IAB7-2": "A.D.D.",
"IAB7-3": "AIDS/HIV",
"IAB7-4": "Allergies",
"IAB7-5": "Alternative Medicine",
"IAB7-6": "Arthritis",
"IAB7-7": "Asthma",
"IAB7-8": "Autism/PDD",
"IAB7-9": "Bipolar Disorder",
"IAB7-10": "Brain Tumor",
"IAB7-11": "Cancer",
"IAB7-12": "Cholesterol",
"IAB7-13": "Chronic Fatigue Syndrome",
"IAB7-14": "Chronic Pain",
"IAB7-15": "Cold & Flu",
"IAB7-16": "Deafness",
"IAB7-17": "Dental Care",
"IAB7-18": "Depression",
"IAB7-19": "Dermatology",
"IAB7-20": "Diabetes",
"IAB7-21": "Epilepsy",
"IAB7-22": "GERD/Acid Reflux",
"IAB7-23": "Headaches/Migraines",
"IAB7-24": "Heart Disease",
"IAB7-25": "Herbs for Health",
"IAB7-26": "Holistic Healing",
"IAB7-27": "IBS/Crohn's Disease",
"IAB7-28": "Incest/Abuse Support",
"IAB7-29": "Incontinence",
"IAB7-30": "Infertility",
"IAB7-31": "Men's Health",
"IAB7-32": "Nutrition",
"IAB7-33": "Orthopedics",
"IAB7-34": "Panic/Anxiety Disorders",
"IAB7-35": "Pediatrics",
"IAB7-36": "Physical Therapy",
"IAB7-37": "Psychology/Psychiatry",
"IAB7-38": "Senor Health",
"IAB7-39": "Sexuality",
"IAB7-40": "Sleep Disorders",
"IAB7-41": "Smoking Cessation",
"IAB7-42": "Substance Abuse",
"IAB7-43": "Thyroid Disease",
"IAB7-44": "Weight Loss",
"IAB7-45": "Women's Health",
"IAB8": "Food & Drink",
"IAB8-1": "American Cuisine",
"IAB8-2": "Barbecues & Grilling",
"IAB8-3": "Cajun/Creole",
"IAB8-4": "Chinese Cuisine",
"IAB8-5": "Cocktails/Beer",
"IAB8-6": "Coffee/Tea",
"IAB8-7": "Cuisine-Specific",
"IAB8-8": "Desserts & Baking",
"IAB8-9": "Dining Out",
"IAB8-10": "Food Allergies",
"IAB8-11": "French Cuisine",
"IAB8-12": "Health/Lowfat Cooking",
"IAB8-13": "Italian Cuisine",
"IAB8-14": "Japanese Cuisine",
"IAB8-15": "Mexican Cuisine",
"IAB8-16": "Vegan",
"IAB8-17": "Vegetarian",
"IAB8-18": "Wine",
"IAB9": "Hobbies & Interests",
"IAB9-1": "Art/Technology",
"IAB9-2": "Arts & Crafts",
"IAB9-3": "Beadwork",
"IAB9-4": "Birdwatching",
"IAB9-5": "Board Games/Puzzles",
"IAB9-6": "Candle & Soap Making",
"IAB9-7": "Card Games",
"IAB9-8": "Chess",
"IAB9-9": "Cigars",
"IAB9-10": "Collecting",
"IAB9-11": "Comic Books",
"IAB9-12": "Drawing/Sketching",
"IAB9-13": "Freelance Writing",
"IAB9-14": "Genealogy",
"IAB9-15": "Getting Published",
"IAB9-16": "Guitar",
"IAB9-17": "Home Recording",
"IAB9-18": "Investors & Patents",
"IAB9-19": "Jewelry Making",
"IAB9-20": "Magic & Illusion",
"IAB9-21": "Needlework",
"IAB9-22": "Painting",
"IAB9-23": "Photography",
"IAB9-24": "Radio",
"IAB9-25": "Roleplaying Games",
"IAB9-26": "Sci-Fi & Fantasy",
"IAB9-27": "Scrapbooking",
"IAB9-28": "Screenwriting",
"IAB9-29": "Stamps & Coins",
"IAB9-30": "Video & Computer Games",
"IAB9-31": "Woodworking",
"IAB10": "Home & Garden",
"IAB10-1": "Appliances",
"IAB10-2": "Entertaining",
"IAB10-3": "Environmental Safety",
"IAB10-4": "Gardening",
"IAB10-5": "Home Repair",
"IAB10-6": "Home Theater",
"IAB10-7": "Interior Decorating",
"IAB10-8": "Landscaping",
"IAB10-9": "Remodeling & Construction",
"IAB11": "Law, Gov't & Politics",
"IAB11-1": "Immigration",
"IAB11-2": "Legal Issues",
"IAB11-3": "U.S. Government Resources",
"IAB11-4": "Politics",
"IAB11-5": "Commentary",
"IAB12": "News",
"IAB12-1": "International News",
"IAB12-2": "National News",
"IAB12-3": "Local News",
"IAB13": "Personal Finance",
"IAB13-1": "Beginning Investing",
"IAB13-2": "Credit/Debt & Loans",
"IAB13-3": "Financial News",
"IAB13-4": "Financial Planning",
"IAB13-5": "Hedge Fund",
"IAB13-6": "Insurance",
"IAB13-7": "Investing",
"IAB13-8": "Mutual Funds",
"IAB13-9": "Options",
"IAB13-10": "Retirement Planning",
"IAB13-11": "Stocks",
"IAB13-12": "Tax Planning",
"IAB14": "Society",
"IAB14-1": "Dating",
"IAB14-2": "Divorce Support",
"IAB14-3": "Gay Life",
"IAB14-4": "Marriage",
"IAB14-5": "Senior Living",
"IAB14-6": "Teens",
"IAB14-7": "Weddings",
"IAB14-8": "Ethnic Specific",
"IAB15": "Science",
"IAB15-1": "Astrology",
"IAB15-2": "Biology",
"IAB15-3": "Chemistry",
"IAB15-4": "Geology",
"IAB15-5": "Paranormal Phenomena",
"IAB15-6": "Physics",
"IAB15-7": "Space/Astronomy",
"IAB15-8": "Geography",
"IAB15-9": "Botany",
"IAB15-10": "Weather",
"IAB16": "Pets",
"IAB16-1": "Aquariums",
"IAB16-2": "Birds",
"IAB16-3": "Cats",
"IAB16-4": "Dogs",
"IAB16-5": "Large Animals",
"IAB16-6": "Reptiles",
"IAB16-7": "Veterinary Medicine",
"IAB17": "Sports",
"IAB17-1": "Auto Racing",
"IAB17-2": "Baseball",
"IAB17-3": "Bicycling",
"IAB17-4": "Bodybuilding",
"IAB17-5": "Boxing",
"IAB17-6": "Canoeing/Kayaking",
"IAB17-7": "Cheerleading",
"IAB17-8": "Climbing",
"IAB17-9": "Cricket",
"IAB17-10": "Figure Skating",
"IAB17-11": "Fly Fishing",
"IAB17-12": "Football",
"IAB17-13": "Freshwater Fishing",
"IAB17-14": "Game & Fish",
"IAB17-15": "Golf",
"IAB17-16": "Horse Racing",
"IAB17-17": "Horses",
"IAB17-18": "Hunting/Shooting",
"IAB17-19": "Inline Skating",
"IAB17-20": "Martial Arts",
"IAB17-21": "Mountain Biking",
"IAB17-22": "NASCAR Racing",
"IAB17-23": "Olympics",
"IAB17-24": "Paintball",
"IAB17-25": "Power & Motorcycles",
"IAB17-26": "Pro Basketball",
"IAB17-27": "Pro Ice Hockey",
"IAB17-28": "Rodeo",
"IAB17-29": "Rugby",
"IAB17-30": "Running/Jogging",
"IAB17-31": "Sailing",
"IAB17-32": "Saltwater Fishing",
"IAB17-33": "Scuba Diving",
"IAB17-34": "Skateboarding",
"IAB17-35": "Skiing",
"IAB17-36": "Snowboarding",
"IAB17-37": "Surfing/Bodyboarding",
"IAB17-38": "Swimming",
"IAB17-39": "Table Tennis/Ping-Pong",
"IAB17-40": "Tennis",
"IAB17-41": "Volleyball",
"IAB17-42": "Walking",
"IAB17-43": "Waterski/Wakeboard",
"IAB17-44": "World Soccer",
"IAB18": "Style & Fashion",
"IAB18-1": "Beauty",
"IAB18-2": "Body Art",
"IAB18-3": "Fashion",
"IAB18-4": "Jewelry",
"IAB18-5": "Clothing",
"IAB18-6": "Accessories",
"IAB19": "Technology & Computing",
"IAB19-1": "3-D Graphics",
"IAB19-2": "Animation",
"IAB19-3": "Antivirus Software",
"IAB19-4": "C/C++",
"IAB19-5": "Cameras & Camcorders",
"IAB19-6": "Cell Phones",
"IAB19-7": "Computer Certification",
"IAB19-8": "Computer Networking",
"IAB19-9": "Computer Peripherals",
"IAB19-10": "Computer Reviews",
"IAB19-11": "Data Centers",
"IAB19-12": "Databases",
"IAB19-13": "Desktop Publishing",
"IAB19-14": "Desktop Video",
"IAB19-15": "Email",
"IAB19-16": "Graphics Software",
"IAB19-17": "Home Video/DVD",
"IAB19-18": "Internet Technology",
"IAB19-19": "Java",
"IAB19-20": "JavaScript",
"IAB19-21": "Mac Support",
"IAB19-22": "MP3/MIDI",
"IAB19-23": "Net Conferencing",
"IAB19-24": "Net for Beginners",
"IAB19-25": "Network Security",
"IAB19-26": "Palmtops/PDAs",
"IAB19-27": "PC Support",
"IAB19-28": "Portable",
"IAB19-29": "Entertainment",
"IAB19-30": "Shareware/Freeware",
"IAB19-31": "Unix",
"IAB19-32": "Visual Basic",
"IAB19-33": "Web Clip Art",
"IAB19-34": "Web Design/HTML",
"IAB19-35": "Web Search",
"IAB19-36": "Windows",
"IAB20": "Travel",
"IAB20-1": "Adventure Travel",
"IAB20-2": "Africa",
"IAB20-3": "Air Travel",
"IAB20-4": "Australia & New Zealand",
"IAB20-5": "Bed & Breakfasts",
"IAB20-6": "Budget Travel",
"IAB20-7": "Business Travel",
"IAB20-8": "By US Locale",
"IAB20-9": "Camping",
"IAB20-10": "Canada",
"IAB20-11": "Caribbean",
"IAB20-12": "Cruises",
"IAB20-13": "Eastern Europe",
"IAB20-14": "Europe",
"IAB20-15": "France",
"IAB20-16": "Greece",
"IAB20-17": "Honeymoons/Getaways",
"IAB20-18": "Hotels",
"IAB20-19": "Italy",
"IAB20-20": "Japan",
"IAB20-21": "Mexico & Central America",
"IAB20-22": "National Parks",
"IAB20-23": "South America",
"IAB20-24": "Spas",
"IAB20-25": "Theme Parks",
"IAB20-26": "Traveling with Kids",
"IAB20-27": "United Kingdom",
"IAB21": "Real Estate",
"IAB21-1": "Apartments",
"IAB21-2": "Architects",
"IAB21-3": "Buying/Selling Homes",
"IAB22": "Shopping",
"IAB22-1": "Contests & Freebies",
"IAB22-2": "Couponing",
"IAB22-3": "Comparison",
"IAB22-4": "Engines",
"IAB23": "Religion & Spirituality",
"IAB23-1": "Alternative Religions",
"IAB23-2": "Atheism/Agnosticism",
"IAB23-3": "Buddhism",
"IAB23-4": "Catholicism",
"IAB23-5": "Christianity",
"IAB23-6": "Hinduism",
"IAB23-7": "Islam",
"IAB23-8": "Judaism",
"IAB23-9": "Latter-Day Saints",
"IAB23-10": "Pagan/Wiccan",
"IAB24": "Uncategorized",
"IAB25": "Non-Standard Content",
"IAB25-1": "Unmoderated UGC",
"IAB25-2": "Extreme Graphic/Explicit Violence",
"IAB25-3": "Pornography",
"IAB25-4": "Profane Content",
"IAB25-5": "Hate Content",
"IAB25-6": "Under Construction",
"IAB25-7": "Incentivized",
"IAB26": "Illegal Content",
"IAB26-1": "Illegal Content",
"IAB26-2": "Warez",
"IAB26-3": "Spyware/Malware",
"IAB26-4": "CopyrightInfringement",
}
@frkhit

This comment has been minimized.

Copy link

commented Aug 4, 2016

Thank you!

@rjwebb

This comment has been minimized.

Copy link

commented Oct 13, 2016

"IAB2-15": "Mororcycles",

This doesn't look right. I think this category should be Motorcycles...

@TomA-R

This comment has been minimized.

Copy link

commented Oct 24, 2017

Seems like it's "Mortorcycles" in their own listing. They also have "Colledge Administration"...

https://www.iab.com/wp-content/uploads/2015/06/DAASTAdCategories.xlsx

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment
You can’t perform that action at this time.