Exclude .git file and node_modules directory
$ zip -r9 [target_file] [source_file] -x *.git* node_modules/\*
Exclude .git file and files in node_modules directory, but keep node_modules directory
$ zip -r9 [target_file] [source_file] -x *.git* node_modules/**\*
Number parameter means degree of compression.
-9 is the most optimal but the slowest compression. If
-0 is given, there will be no compression. Default level is
** means to adapt exclusions recursively inner directories.
\* is an escaped wildcard to avoid path expansion.