Manipulation (positive ou négative): émotionnelle, de la perception de soi et de la perception de la société
- Experimental evidence of massive-scale emotional contagion through social networks, (2014).
Papier très connu de Facebook, l'objectif est de voir à quel point la contagion émotionelle fonctionne sur FB. Les chercheurs font apparaitre plus ou moins de contenus postifs/négatifs dans le NewsFeed.
"When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks"