SP2013 js and css referencing CustomAction

<?xml version="1.0" encoding="utf-8"?>
<Elements xmlns="http://schemas.microsoft.com/sharepoint/">
  <CustomAction 
    Id="Pzl.Skarstind.Core.SkarstindCSS" Location="ScriptLink"
    ScriptBlock="document.write('&lt;link rel=&quot;stylesheet&quot; After=&quot;Corev15.css&quot;  type=&quot;text/css&quot; href=&quot;~Site/SiteAssets/SkarstindBrandingContent/css/pzl-skarstind.css&quot;&gt;&lt;/' + 'link&gt;');"
    Sequence="203">
  </CustomAction>
  <CustomAction
    Id="Pzl.Skarstind.Core.GoogleFontsCSS" Location="ScriptLink"
    ScriptBlock="document.write('&lt;link rel=&quot;stylesheet&quot; After=&quot;Corev15.css&quot;  type=&quot;text/css&quot; href=&quot;//fonts.googleapis.com/css?family=Lato:300&quot;&gt;&lt;/' + 'link&gt;');"
    Sequence="203">
  </CustomAction>
  <CustomAction
  Id="Pzl.Skarstind.Core.BootstrapCSS" Location="ScriptLink"
  ScriptBlock="document.write('&lt;link rel=&quot;stylesheet&quot; After=&quot;Corev15.css&quot;  type=&quot;text/css&quot; href=&quot;//maxcdn.bootstrapcdn.com/bootstrap/3.2.0/css/bootstrap.min.css&quot;&gt;&lt;/' + 'link&gt;');"
  Sequence="204">
  </CustomAction>
  <CustomAction 
    Id="Pzl.Skarstind.Core.jQuery"
    ScriptSrc="~Site/SiteAssets/SkarstindBrandingContent/js/jquery-1.11.1.min.js"
    Location="ScriptLink" 
    Sequence="10020" />
  <CustomAction
  Id="Pzl.Skarstind.Core.BootstrapJS"
  ScriptSrc="~Site/SiteAssets/SkarstindBrandingContent/js/bootstrap.min.js"
  Location="ScriptLink"
  Sequence="10021" />
  <CustomAction
  Id="Pzl.Skarstind.Core.FooterLoader"
  ScriptSrc="~Site/SiteAssets/SkarstindBrandingContent/js/pzl-footerloader.js"
  Location="ScriptLink"
  Sequence="10030" />
</Elements>