The following code provides an attractive and easy way to populate a hash with multi-line text values. These multi-line text literals are defined using ruby's here-doc syntax. In this case, the values are snippets of javascript code that were simply pasted in.

Ruby: Syntax for defining a hash with here-doc values.rb

hash = {
    :key1 => <<-END_VAL,
        console.log('cow');
        alert('moof!');
    END_VAL
    :key2 => <<-END_VAL
        console.log('cow 2');
        alert('moof! 2');
    END_VAL
}