ok this is probably totally wrong i know i should assign a tag in the if statment to the label and then outside of the if get the label by tag and then assign the value

gistfile1.txt

  UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:@"EventCell" forIndexPath:indexPath];
    
    if (cell == nil) {
      
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:@"EventCell"];
    
        UILabel *label = [[UILabel alloc]  initWithFrame:CGRectMake(34.0f, 34.0f, tableView.frame.size.width, 130.f)];
        
        label.textAlignment = NSTextAlignmentLeft;
        
        label.font = [UIFont fontWithName:@"BrandonGrotesque-Black" size:40];
        
        label.textColor = [UIColor whiteColor];
        
        [cell.contentView addSubview:label];
        
        Event *event = _events[indexPath.row];
        
        label.text = event.title;

    }
    
    
    return cell;