Twitter's ad-impressions.js file, on how @mckinsey and @boba targeted their promoted tweets
The two JSON files in this gist are partial extracts from the ad-impressions.js file that Twitter gave me when I requested my personal data archive. This JSON file includes all the ads I expereinced on Twitter from December 8 2019 to Jan 8 2020.
I was just curious about ads from @McKinsey and @boba, particularly who they wanted to target, which is something that the ad-impressions.js file tells you.
tl;dr based on my personal data, I didn't really learn anything surprising. But read on for some details if you're kind of interested about social media data and ad targeting.
- More info about requesting your own twitter data: https://help.twitter.com/en/managing-your-account/how-to-download-your-twitter-archive