HipChat - Send a message to a room using cURL

hipchat.sh

# Build Passes
curl -d "room_id=ourRoom&from=BuildBot&message=Build+Status:+Passing&color=green" https://api.hipchat.com/v1/rooms/message?auth_token=AUTH_TOKEN_HERE&format=json

# Build Fails
curl -d "room_id=ourRoom&from=BuildBot&message=Build+Status:+Failing&color=red&notify=1" https://api.hipchat.com/v1/rooms/message?auth_token=AUTH_TOKEN_HERE&format=json

I found the following helpful:

MESSAGE="Some crazy unescaped message with <a href=\"http://somewhere.com\">links</a> & stuff! Maybe even variables or commit messages: ${COMMIT_MESSAGE}"
CONFIG="room_id=FruitGuys&from=Jenkins&color=yellow"
curl -d $CONFIG --data-urlencode "message=${MESSAGE}" 'https://api.hipchat.com/v1/rooms/message?auth_token=yourtokengoeshere&format=json'

This way the message is separated out more clearly and you let curl do the encoding for you.