Analyst Interview Questions
A collection of questions we typically ask job applicants during analyst interviews.
The date is January 4. You are well rested after a festive holiday season.
We're gearing up to launch a new product, and we need your help.
Question 1: Market Definition
- Here's what you know about the product:
- We want to grow and monetize our food audience.
- We think there may be a paid product here, but first we need to understand the audience.
- We want you to help us put some definition around the current and potential audience.
What questions do you have to start?
Question 2: Segmenting
- Great. So let's start making some segments to explore this audience's behavior.
What are some segments you could make to help deconstruct the larger audience?
Question 3: KPI Identification
- We noticed some surprising patterns when we looked at segments.
- The readers who were subscribed to our weekly food email over-indexed in every on-site engagement KPI.
Knowing that our immediate goal is demonstrating we have the ability to identify, grow, and retain this audience, what would you suggest as the KPI?
Question 4: Growth Hacking
- We've successfully demonstrated the link between email signup and audience engagement/retention.
- The product team is working on the new venture. In the meantime, we want to help grow the top of the funnel.
- You've been asked to help frame the problem and advise on an A/B test.
Wha questions do you have to start? How would you proceed?
Question 5: Pushback
- The new email signup UI is working great. But alas, maybe too great!
- An editor complained that the element was having a depressing effect on content engagement.
How could you investigate? What can we do to measure or explore unintended consequences?
Question 6: Reporting
- Congratulations, your astute insight was more than enough to quell the editor's fears.
- Now we are pushing the project into maintenance mode.
- To enable that, we want to setup some automated reporting for the food product manager to receive while we continue working on the new product.
- The goal of this reporting is to give the product manager weekly insight into how well we are growing, engaging, and retaining this audience.
What questions do you have? How would you proceed?
- What's a cool project that you've recently worked on?
- What are some things you like about the developer tools you use?
- Do you have any pet projects? What kind?
- What's your favorite feature of Internet Explorer?
- How do you like your coffee? ("I don't" is a valid answer!)