liveleadrelanding.md redbox.md origins.md phonehome.md cloudyvbx.md
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@rkooyenga
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April 8, 2018 11:40
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Phone Stories Twilio
Cloudy is a series of VBX installations aka cloud9.la () / cloudy.la / cloudyvbx.co / cloudydevserver, that serve a number of private entities and near 100 lines in the US and Mexico with answer OGM Trees, Sip Relays, call recording and more.
Featured changes include customized plugins for credit card processing through skype, a universal "enter raw twiml" plugin, call recording, video analytics, call report dash, call blocking, and more.
Simple high converting page built on the premise of lack of info rather than plentiful info, forces the user to convert or leave essentially, effectively multiplying the leads generated by PPC x4 or greater and achieving 1 lead out of ever eight clicks. The initial project was for a real estate broker. As soon as the conversion happens while the customer is granted access to shop the IDX or MLS, the realtor (my client) is receiving the users info including ip address, user agent, date/time, and all info put into the form this info is cc'd to their email as well.
After test on 3 with Realtors showed the same results, and took standard industry websites converting at 1 out of 27 to one out of 90-100, down to less than 1 out of 10, it was plugged into out order form as a standard offering. I next tested the principle on Injury and Malpractice Attorneys, such as the coveted $100 per click Mesothelioma segments. The savings added up, the contact rate was greatly improved, and having an honest feel for the metrics aside from the google reports proved as always invaluable.
The system was reapplied for generating cost effective SEO leads, and the email was replaced with a SQL table and each user got a link to the table to see the leads as rows in addition to their SMS as the public email relay at godaddy was dropping leads and there was no way to know how many, or recover them.
Prior to the SQL changeover all implementations consisted of HTML,JS, and ASP.NET and VBScript on an IIS Server.
I built my first PC by 14 w/scrap parts & throwaway prototype boards from Phoenix and AST. I built a 486-DX 33MHz when they were just coming to market. Soon after my first War Dialing scripts & and adventures in BBS Hacking, w/Procomm+ using a 2400 bps modem.
A few years later we see our first big bubble, the public Internet, Amazon, Yahoo, AOL (now with Internet!), and Red Hat's IPO, the graphical web. While it's happening I can be found reading books found in the trash on branch exchanges, telephone switching systems, and probably have a copy of 2600, blacklisted411, or Private Line.
The first almost with the telephone employed a needle, sausage skin, a used cork, etc. It was unintelligible but the final assembly is arbitrary in the grand scale of things. Over time the assembly was refined obviously.
I’ve been a software developer and sales manager building call centers since my teens. My job first and foremost has always been sales, I just happened to spend my nights building what I sell by day. It all starts with the phone. It's the reason I took my first sales job, reselling usage blocks on ATT's business network. Telephones have always drawn my wonder and admiration, connecting people across the globe at the speed of light is truly remarkable.
Still 14 with that 2400 bps modem, I built my first cool phone app.
I was grounded-bummer. My objective is to leave the house at night unnoticed. I asked my mother to call to say when she's would be on her way home from work or other evening plans as a sort of general rule this way. Manipulative yes, but it made her feel important so no harm. I recommend some movies In this case Interview with the Vampire @ Fashion Island. A good 2 hour film, a 30 minute drive, she was not coming home first before going to the show at maybe 7-7:30.
Nobody home to look over my shoulder, and the agreement of an alert by way of a phone call. Now Don Johnson had a cell phone, in his Ferrari Daytona but it was really gay, and required plugging into the car. I'm not so fortunate, I have a mountain bike and a pager.
Enter the app. This instance of the app was not able to take into account the optional callerid service, however given the time of evening it was highly unlikely that another party would be calling thus we can safely deduce any incoming calls from 8pm or later would be the requested "coming home alert call". The app detects the ring on the line but does not answer. Instead it waits long enough for a short call or answering machine message, then dials out an alert code to my pager letting me know I have 30 minutes to pedal home change clothes and act like I had been there all along.
Another teenage project (16yrs) Modified Radio Shack Tone Dialer with 6.5536(?)Mhz crystal soldered on as well as a SPST switch for alternating between regular frequency and Red Box Mode.
White Box Normal mode is useful for playback of dialing strings like 800-MYANIIS which will playback the number of the line in question.
In the case of Public Telephones (exception: COCOT's) owned by the phone company, the dial tone is a ready signal switching the device into Red Box mode the keypad becomes a series of denominations of currency as normally triggered by a weight system on the coin slot. Thus, enabling the phone company to believe x number of nickels, quarters, or dimes were inserted when in fact they were simulated only.(It's good to throw one in anyway just in case as the mechanics make it easy for another metric to be applied perhaps less commonly known)
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