.htaccess rules to improve your SEO

.htaccess

# Enable gzip
<IfModule mod_deflate.c>
    AddOutputFilterByType DEFLATE text/html text/plain text/xml application/xml application/xhtml+xml text/css text/javascript application/javascript application/x-javascript
</IfModule>

# Force caching
<IfModule mod_expires.c>

    ExpiresActive on
    ExpiresDefault                                      "access plus 1 month"

  # CSS
    ExpiresByType text/css                              "access plus 1 year"

  # Data interchange
    ExpiresByType application/json                      "access plus 0 seconds"
    ExpiresByType application/xml                       "access plus 0 seconds"
    ExpiresByType text/xml                              "access plus 0 seconds"

  # Favicon (cannot be renamed!) and cursor images
    ExpiresByType image/x-icon                          "access plus 1 week"

  # HTML components (HTCs)
    ExpiresByType text/x-component                      "access plus 1 month"

  # HTML
    ExpiresByType text/html                             "access plus 0 seconds"

  # JavaScript
    ExpiresByType application/javascript                "access plus 1 year"

  # Manifest files
    ExpiresByType application/x-web-app-manifest+json   "access plus 0 seconds"
    ExpiresByType text/cache-manifest                   "access plus 0 seconds"

  # Media
    ExpiresByType audio/ogg                             "access plus 1 month"
    ExpiresByType image/gif                             "access plus 1 month"
    ExpiresByType image/jpeg                            "access plus 1 month"
    ExpiresByType image/png                             "access plus 1 month"
    ExpiresByType video/mp4                             "access plus 1 month"
    ExpiresByType video/ogg                             "access plus 1 month"
    ExpiresByType video/webm                            "access plus 1 month"

  # Web feeds
    ExpiresByType application/atom+xml                  "access plus 1 hour"
    ExpiresByType application/rss+xml                   "access plus 1 hour"

  # Web fonts
    ExpiresByType application/font-woff                 "access plus 1 month"
    ExpiresByType application/vnd.ms-fontobject         "access plus 1 month"
    ExpiresByType application/x-font-ttf                "access plus 1 month"
    ExpiresByType font/opentype                         "access plus 1 month"
    ExpiresByType image/svg+xml                         "access plus 1 month"

</IfModule>

# Cache static assets :) 
<IfModule mod_headers.c>
    <FilesMatch ".(jpg|jpeg|png|gif|swf|JPG)$">
        Header set Cache-Control "max-age=31536000, public"
    </FilesMatch>
    <FilesMatch ".(css|js)$">
        Header set Cache-Control "max-age=31536000, private"
    </FilesMatch>
</IfModule>