Facebook Analytics Tracking Code Snippet for Instant Articles

ia-fba-tracker.html

<figure class="op-tracker">
  <iframe>
    <!-- Facebook Pixel Code -->
    <script>
    !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
    n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
    n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
    t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
    document,'script','https://connect.facebook.net/en_US/fbevents.js');
    fbq('init', '{PIXEL/APP_ID}'); // Insert your pixel ID here.
    </script>
    <!-- End Facebook Pixel Code -->
    <script>
    fbq('track', 'PageView', {
      referrer: ia_document.referrer,
      shareUrl: ia_document.shareURL,
      title: ia_document.title
    });
    </script>
  <iframe>
</figure>

• Replace {PIXEL/APP_ID} with the ID of your own Facebook Pixel or Facebook App.
• Add any additional parameters to the PageView tracking event. For example, include the category of an article by adding your own category parameter to the object along with its corresponding value:

  fbq('track', 'PageView', {
    referrer: ia_document.referrer,
    shareUrl: ia_document.shareURL,
    title: ia_document.title,
    category: 'Fashion'
  });