HubSpot - Embedded Video GTM dataLayer Adapter

hubspot-embedded-video-gtm-datalayer-adapter.js

/**
 * You'll want to add this to GTM using an "All Pages" trigger - 
 * Note - make sure you set it to only fire "once per-page" to prevent issues with re-registering the listener on SPAs
 **/

window.addEventListener('message', function(message){
    
  if (message.origin != 'https://play.hubspotvideo.com') return;

  /*
  * (string) PLAYER_PLAY, TRACKED_PLAY, PLAYER_PAUSE, PLAYER_ENDED
  * Note, TRACKED_PLAY only fires once per video interaction (e.g. the first time a video is played).
  */
  var playerEvent = message.data.type; 

  /**
   * Subscribe to events and map them to expected status values for GTM compatibility
   * Note: progress events are currently not possible given the limited messages emitted from the players.
   **/
  var statuses = {
    'TRACKED_PLAY': 'start',
    'PLAYER_PLAY': 'play',
    'PLAYER_PAUSE': 'pause',
    'PLAYER_ENDED': 'complete'
  };

  if (!statuses.hasOwnProperty(playerEvent)) return; 

  var player = document.getElementById('hs_player_' + message.data.embedId);
  var playerSrc = player.src.split('?')[0];

  /**
   * Pushing the video event data to GTM in the same format it uses for its native "YouTube" trigger allows 
   * for using the same YouTube trigger without having to create custom dataLayer event triggers.
   **/
  var eventPayload = {
    'event': 'gtm.video',
    'gtm.element': player,
    'gtm.elementUrl': playerSrc,
    'gtm.elementId': player.id,
    'gtm.videoStatus': statuses[playerEvent],
    'gtm.videoProvider': 'hubspot',
    'gtm.videoDuration': undefined, 
    'gtm.videoTitle': message.data.videoTitle,
    'gtm.videoUrl': playerSrc,
    'gtm.videoVisible': true
  };
  
  // If you don't use the default "dataLayer" global variable you'll need to update this.
  window.dataLayer.push(eventPayload);

});

How can I do to track the percentage & seconds of the video when someone pause it?

@Adridocplanner - I do not believe HubSpot exposes the current elapsed video time nor the duration of the video in order to calculate that or track % progress like you can with YouTube videos.