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Google Adwords Quality Score Performance Analyzer
/**************************************************************************************
* AdWords Optimization -- Quality Score Performance Checker
* This script audits an account's quality score performance and creates a table that shows the
* distribution of CTR, Cost, & Conversins against Quality Score.
* Version 1.0
* Created By: Derek Martin
* DerekMartinLA.com
**************************************************************************************/
function main() {
var keywordList = [];
var resultsList = [];
// iterate over all keywords in an account
var kwIter = AdWordsApp.keywords().withCondition('Status = ENABLED').withCondition("Impressions > 0").forDateRange("LAST_30_DAYS").get();
while (kwIter.hasNext()) {
var keyword = kwIter.next();
var keywordName = keyword.getText();
var keywordQualityScore = keyword.getQualityScore();
var keywordMatchType = keyword.getMatchType();
var keywordStats = keyword.getStatsFor("LAST_30_DAYS");
var keywordCtr = keywordStats.getCtr();
var keywordCost =keywordStats.getCost();
var keywordConversions = keywordStats.getConvertedClicks();
var newResult = new keywordTrack(keywordName, keywordMatchType, keywordQualityScore, keywordCtr, keywordCost, keywordConversions);
//info(newResult);
keywordList.push(newResult);
} // end of keyword iteration
// info('there are ' + keywordList.length + ' keywords for review.');
resultsList = analyzeKeywords(keywordList);
displayResults(resultsList);
} // end of main function
function keywordTrack (name, matchType, qualityScore, ctr, cost, conversions) {
this.name = name;
this.matchType = matchType;
this.qualityScore = qualityScore;
this.ctr = ctr;
this.cost = cost;
this.conversions = conversions
} // end of keyword track
function qualityScoreTrack (qualityScore, ctr, cost, conversions) {
this.qualityScore = qualityScore;
this.ctr = ctr;
this.cost = cost;
this.conversions = conversions;
} // end of qualityScoreTrack
function analyzeKeywords(list) {
var kwList = list;
var qsList = [];
var qsGroup = [];
var totalCtr = 0;
var ctrCount = 0;
var totalCost =0;
var costCount = 0;
var totalConversions = 0;
var conversionsCount = 0;
var averageCtr = 0;
var averageCost = 0;
var averageConversions = 0;
for (i = 1; i <= 10; i++) {
qsGroup = _.where(kwList, {qualityScore: i });
if (_.isEmpty(qsGroup)) {
var result = new qualityScoreTrack(i, 0);
qsList.push(result);
} else {
var k = 0;
for each (qualityScore in qsGroup) {
totalCtr += qsGroup[k].ctr;
totalCost += qsGroup[k].cost;
totalConversions += qsGroup[k].conversions;
k++;
} // end of for each statement
ctrCount = qsGroup.length;
averageCtr = (totalCtr / ctrCount) * 100;
costCount = qsGroup.length;
averageCost = (totalCost / costCount);
conversionsCount = qsGroup.length;
averageConversions = (totalConversions / conversionsCount);
var result = new qualityScoreTrack(i, averageCtr, totalCost, totalConversions);
qsList.push(result);
totalCtr = 0;
averageCtr = 0;
ctrCount = 0;
totalCost = 0;
averageCost = 0;
costCount = 0;
totalConversions = 0;
averageConversions = 0;
conversionsCount = 0;
} // end of if statement
} // end of for loop
return qsList;
} // end of analyzeKeywords
function displayResults(results) {
var list = results;
//info(list);
var account = AdWordsApp.currentAccount().getName().split("-");
info('Below is the 30 Day Quality Score CTR Analysis for ' + account[0]);
for (var i = 1; i <= 10; i++) {
info('CTR: ('+ i + '/10) - ' + _.str.toNumber(list[i-1].ctr,2) + '%');
info('Cost: ('+ i + '/10) - $' + _.str.toNumber(list[i-1].cost, 4));
info('Conversions: ('+ i + '/10) - ' + _.str.toNumber(list[i-1].conversions, 2));
info("");
} // end of for statement
} // end of results
/* UTILITY FUNCTIONS */
function info(msg) {
Logger.log(msg);
}
function warn(msg) {
Logger.log('WARNING: '+msg);
}
/* UNDERSCORE LIBRARIES */
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// http://underscorejs.org
// (c) 2009-2014 Jeremy Ashkenas, DocumentCloud and Investigative Reporters & Editors
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@beatever

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commented Apr 11, 2016

I can paste parts of the script in AdWords, but not the complete script. Why?

@jonathanrdavies

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commented Jun 16, 2016

Hi Derek,

When I run the script the following error pops up:

ReferenceError: "i_" is not defined. (line 70)

What am I missing here? qsGroup = i_.where(kwList, {qualityScore: i });

@corinneas

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commented Dec 21, 2017

Hi Derek!

Just tried implementing this script and I received the following error message:

"The getConvertedClicks() function has been sunset and is no longer supported. (line 24)"

just FYI!

@JohannCR

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commented Aug 30, 2018

For those still trying to use this, just replace getConvertedClicks() by getConversions()

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