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Leverage Amazon To Find High Commercial Intent Keywords
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/********************************************************************************************************************** | |
* Amazon Autocomplete Tool | |
* Leverage the Amazon Autocomplete feature to find highly commercial keyword opportunities. | |
* Export the results for efficient importing into Google Adwords | |
* Version 1.0 | |
* Created By: Derek Martin | |
* DerekMartinLA.com or MixedMarketingArtist.com | |
**********************************************************************************************************************/ | |
var hashMapResults = {}; | |
var numOfKeywords = 0; | |
var doWork = false; | |
var keywordsToQuery = new Array(); | |
var keywordsToQueryIndex = 0; | |
var queryflag = false; | |
var brandKeywordList = []; | |
var targetKeyword = "srixon"; // this is the keyword that you want to know about | |
var emailAddress ="derekmartin1@gmail.com"; // this is where the final report will be sent | |
var iterate = false; // true means go through initial results and find opportunities; false means return the intial list | |
function main() { | |
// Get the brand name from the account | |
var accountName = AdWordsApp.currentAccount().getName().split('-'); | |
var clientName = accountName[0]; | |
info('Now starting Amazon Autocomplete Analysis..'); | |
info(""); | |
// iterate through alphabet and build keyword list for initial keyword | |
info("Targeted Keyword: " + targetKeyword); | |
info(""); | |
info("Results:"); | |
var initial_list = []; | |
var list = [] | |
initial_list = buildKeywordList(targetKeyword); | |
list.push(initial_list); | |
if (iterate == true) { | |
for (i = 1; i < initial_list.length; i++) { | |
Utilities.sleep(100); | |
if (initial_list[i] != targetKeyword) { | |
var res = buildKeywordList(initial_list[i]); | |
if (res != null) { | |
list.push(res); | |
} | |
} | |
} | |
} | |
list = flatten(list); | |
list = _.uniq(list); | |
list.sort() | |
// let user know that search has completed | |
info('Amazon Autocomplete Search has completed, expect an email with search term results momentarily'); | |
info(""); | |
info(list.length + ' searches were found. '); | |
var fileUrl = createSpreadsheet(list); | |
info('Or you can find it here: ' + fileUrl); | |
sendAnEmail(clientName, list.toString(), fileUrl); | |
} | |
function flatten(arr) { | |
return arr.reduce(function (flat, toFlatten) { | |
return flat.concat(Array.isArray(toFlatten) ? flatten(toFlatten) : toFlatten); | |
}, []); | |
} | |
function buildKeywordList(keyword) { | |
var result = []; | |
// get the first set of keywords related to the term and add to list | |
brandKeywordList = queryKeyword(keyword); | |
for(var j = 0; j < 26; j++) { | |
var chr = String.fromCharCode(97 + j); | |
keywordVariation = keyword + ' '+ chr; | |
var alphaList = {}; | |
alphaList = queryKeyword(keywordVariation); | |
for (var x = 0; x < alphaList.length; x++) { | |
if (x !== 0) { | |
var myRe = /(.+)\"],.+/; | |
var testRe = myRe.exec(alphaList[x]); | |
if (testRe == null) { | |
info(alphaList[x]); | |
result.push(alphaList[x]); | |
} else { | |
info(testRe[1]); | |
result.push(testRe[1]); | |
} | |
} | |
} | |
} | |
for(var n = 0; n <= 9; n++) { | |
keywordVariation = keyword + ' '+ n; | |
var numberList = {}; | |
numberList = queryKeyword(keywordVariation); | |
for (var y = 0; y < numberList.length; y++) { | |
if (y !== 0) { | |
var myRe = /(.+)\"],.+/; | |
var testRe = myRe.exec(numberList[y]); | |
if (testRe == null) { | |
info(numberList[y]); | |
result.push(numberList[y]); | |
} else { | |
info(testRe[1]); | |
result.push(testRe[1]); | |
} | |
} | |
} | |
} | |
return result; | |
} // end of buildKeywordList | |
function createSpreadsheet(results) { | |
var newSS = SpreadsheetApp.create('amazon-keywords', results.length, 26); | |
var sheet = newSS.getActiveSheet(); | |
var columnNames = ["Campaign Name", "AdGroup", "Keyword", "Match Type"]; | |
var headersRange = sheet.getRange(1, 1, 1, columnNames.length); | |
for (i = 0; i < results.length; i++) { | |
headersRange.setValues([columnNames]); | |
var resultKw; | |
resultKw = results[i].toString(); | |
sheet.appendRow(["Your Campaign", "Your AdGroup", resultKw,'Phrase']); | |
// Sets the first column to a width which fits the text | |
sheet.setColumnWidth(1, 300); | |
} | |
return newSS.getUrl(); | |
} | |
function sendAnEmail (results, fileUrl) { | |
var data = Utilities.parseCsv(results, '\t'); | |
var today = new Date(); | |
var filename = 'keyword-research-results' + today; | |
// Send an email with Search list attachment | |
var blob = Utilities.newBlob(results, 'text/html', ''); | |
MailApp.sendEmail(emailAddress, 'Amazon Autocomplete Results ', 'You can find the results at the following URL:' + fileUrl, { | |
name: 'Amazon Autocomplete Search Results' | |
}); | |
} | |
/* Utility Functions */ | |
function warn(msg) { | |
Logger.log('WARNING: '+msg); | |
} | |
function info(msg) { | |
Logger.log(msg); | |
} | |
function queryKeyword(keyword) { | |
var querykeyword = encodeURIComponent(keyword); | |
var queryresult = ''; | |
queryflag = true; | |
Utilities.sleep(200); | |
var response = UrlFetchApp.fetch("http://completion.amazon.com/search/complete?mkt=1&search-alias=aps&x=updateAmazon&q=" + querykeyword); | |
var resStr = "\"[completion = \""; | |
var retval = response.getContentText().replace(resStr,""); | |
var test = _.str.stripTags(retval); | |
var retList = ScrapePage(retval, '["', '",'); | |
queryflag = false; | |
return retList; | |
} | |
function ScrapePage(page, left, right) | |
{ | |
var i = 0; | |
var retVal = new Array(); | |
var firstIndex = page.indexOf(left); | |
while (firstIndex != -1) | |
{ | |
firstIndex += left.length; | |
var secondIndex = page.indexOf(right, firstIndex); | |
if (secondIndex != -1) | |
{ | |
var val = page.substring(firstIndex, secondIndex); | |
val = val.replace("\\u003cb\\u003e", ""); | |
val = val.replace("\\u003c\\/b\\u003e", ""); | |
val = val.replace("\\u003c\\/b\\u003e", ""); | |
val = val.replace("\\u003cb\\u003e", ""); | |
val = val.replace("\\u003c\\/b\\u003e", ""); | |
val = val.replace("\\u003cb\\u003e", ""); | |
val = val.replace("\\u003cb\\u003e", ""); | |
val = val.replace("\\u003c\\/b\\u003e", ""); | |
val = val.replace("\\u0026amp;", "&"); | |
val = val.replace("\\u003cb\\u003e", ""); | |
val = val.replace("\\u0026", ""); | |
val = val.replace("\\u0026#39;", "'"); | |
val = val.replace("#39;", "'"); | |
val = val.replace("\\u003c\\/b\\u003e", ""); | |
val = val.replace("\\u2013", "2013"); | |
retVal[i] = val; | |
i++; | |
firstIndex = page.indexOf(left, secondIndex); | |
} | |
else | |
{ | |
return retVal; | |
} | |
} | |
return retVal; | |
} | |
// Underscore.js 1.6.0 | |
// http://underscorejs.org | |
// (c) 2009-2014 Jeremy Ashkenas, DocumentCloud and Investigative Reporters & Editors | |
// Underscore may be freely distributed under the MIT license. | |
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