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Leverage Amazon To Find High Commercial Intent Keywords
/**********************************************************************************************************************
* Amazon Autocomplete Tool
* Leverage the Amazon Autocomplete feature to find highly commercial keyword opportunities.
* Export the results for efficient importing into Google Adwords
* Version 1.0
* Created By: Derek Martin
* DerekMartinLA.com or MixedMarketingArtist.com
**********************************************************************************************************************/
var hashMapResults = {};
var numOfKeywords = 0;
var doWork = false;
var keywordsToQuery = new Array();
var keywordsToQueryIndex = 0;
var queryflag = false;
var brandKeywordList = [];
var targetKeyword = "srixon"; // this is the keyword that you want to know about
var emailAddress ="derekmartin1@gmail.com"; // this is where the final report will be sent
var iterate = false; // true means go through initial results and find opportunities; false means return the intial list
function main() {
// Get the brand name from the account
var accountName = AdWordsApp.currentAccount().getName().split('-');
var clientName = accountName[0];
info('Now starting Amazon Autocomplete Analysis..');
info("");
// iterate through alphabet and build keyword list for initial keyword
info("Targeted Keyword: " + targetKeyword);
info("");
info("Results:");
var initial_list = [];
var list = []
initial_list = buildKeywordList(targetKeyword);
list.push(initial_list);
if (iterate == true) {
for (i = 1; i < initial_list.length; i++) {
Utilities.sleep(100);
if (initial_list[i] != targetKeyword) {
var res = buildKeywordList(initial_list[i]);
if (res != null) {
list.push(res);
}
}
}
}
list = flatten(list);
list = _.uniq(list);
list.sort()
// let user know that search has completed
info('Amazon Autocomplete Search has completed, expect an email with search term results momentarily');
info("");
info(list.length + ' searches were found. ');
var fileUrl = createSpreadsheet(list);
info('Or you can find it here: ' + fileUrl);
sendAnEmail(clientName, list.toString(), fileUrl);
}
function flatten(arr) {
return arr.reduce(function (flat, toFlatten) {
return flat.concat(Array.isArray(toFlatten) ? flatten(toFlatten) : toFlatten);
}, []);
}
function buildKeywordList(keyword) {
var result = [];
// get the first set of keywords related to the term and add to list
brandKeywordList = queryKeyword(keyword);
for(var j = 0; j < 26; j++) {
var chr = String.fromCharCode(97 + j);
keywordVariation = keyword + ' '+ chr;
var alphaList = {};
alphaList = queryKeyword(keywordVariation);
for (var x = 0; x < alphaList.length; x++) {
if (x !== 0) {
var myRe = /(.+)\"],.+/;
var testRe = myRe.exec(alphaList[x]);
if (testRe == null) {
info(alphaList[x]);
result.push(alphaList[x]);
} else {
info(testRe[1]);
result.push(testRe[1]);
}
}
}
}
for(var n = 0; n <= 9; n++) {
keywordVariation = keyword + ' '+ n;
var numberList = {};
numberList = queryKeyword(keywordVariation);
for (var y = 0; y < numberList.length; y++) {
if (y !== 0) {
var myRe = /(.+)\"],.+/;
var testRe = myRe.exec(numberList[y]);
if (testRe == null) {
info(numberList[y]);
result.push(numberList[y]);
} else {
info(testRe[1]);
result.push(testRe[1]);
}
}
}
}
return result;
} // end of buildKeywordList
function createSpreadsheet(results) {
var newSS = SpreadsheetApp.create('amazon-keywords', results.length, 26);
var sheet = newSS.getActiveSheet();
var columnNames = ["Campaign Name", "AdGroup", "Keyword", "Match Type"];
var headersRange = sheet.getRange(1, 1, 1, columnNames.length);
for (i = 0; i < results.length; i++) {
headersRange.setValues([columnNames]);
var resultKw;
resultKw = results[i].toString();
sheet.appendRow(["Your Campaign", "Your AdGroup", resultKw,'Phrase']);
// Sets the first column to a width which fits the text
sheet.setColumnWidth(1, 300);
}
return newSS.getUrl();
}
function sendAnEmail (results, fileUrl) {
var data = Utilities.parseCsv(results, '\t');
var today = new Date();
var filename = 'keyword-research-results' + today;
// Send an email with Search list attachment
var blob = Utilities.newBlob(results, 'text/html', '');
MailApp.sendEmail(emailAddress, 'Amazon Autocomplete Results ', 'You can find the results at the following URL:' + fileUrl, {
name: 'Amazon Autocomplete Search Results'
});
}
/* Utility Functions */
function warn(msg) {
Logger.log('WARNING: '+msg);
}
function info(msg) {
Logger.log(msg);
}
function queryKeyword(keyword) {
var querykeyword = encodeURIComponent(keyword);
var queryresult = '';
queryflag = true;
Utilities.sleep(200);
var response = UrlFetchApp.fetch("http://completion.amazon.com/search/complete?mkt=1&search-alias=aps&x=updateAmazon&q=" + querykeyword);
var resStr = "\"[completion = \"";
var retval = response.getContentText().replace(resStr,"");
var test = _.str.stripTags(retval);
var retList = ScrapePage(retval, '["', '",');
queryflag = false;
return retList;
}
function ScrapePage(page, left, right)
{
var i = 0;
var retVal = new Array();
var firstIndex = page.indexOf(left);
while (firstIndex != -1)
{
firstIndex += left.length;
var secondIndex = page.indexOf(right, firstIndex);
if (secondIndex != -1)
{
var val = page.substring(firstIndex, secondIndex);
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u0026amp;", "&");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u0026", "");
val = val.replace("\\u0026#39;", "'");
val = val.replace("#39;", "'");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u2013", "2013");
retVal[i] = val;
i++;
firstIndex = page.indexOf(left, secondIndex);
}
else
{
return retVal;
}
}
return retVal;
}
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// (c) 2009-2014 Jeremy Ashkenas, DocumentCloud and Investigative Reporters & Editors
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