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AdWords Script That Leverges Google Autocomplete
/**********************************************************************************************************************
* Brand Keyword Analysis Google
* Leverages the Google Autocomplete feature to find potential keyword opportunities and negative keywowrds
* Version 1.0
* Created By: Derek Martin
* DerekMartinLA.com or MixedMarketingArtist.com
**********************************************************************************************************************/
var hashMapResults = {};
var numOfKeywords = 0;
var doWork = false;
var keywordsToQuery = new Array();
var keywordsToQueryIndex = 0;
var queryflag = false;
var brandKeywordList = [];
var targetKeyword = "serious mass"; // this is the keyword that you want to know about
var emailAddress ="derekmartin1@gmail.com"; // this is where the final report will be sent
function main() {
// Get the brand name from the account
var accountName = AdWordsApp.currentAccount().getName().split('-');
var clientName = accountName[0];
info('Now starting Google Search Autocomplete Analysis..');
buildKeywordList(targetKeyword);
// Sort array
brandKeywordList.sort();
/* // remove any keywords that don't include the brand term
for (i = 0; i < brandKeywordList.length; i++) {
if ((brandKeywordList[i].indexOf(accountName)) == -1) {
brandKeywordList.splice(i,1);
}
} */
// let user know that search has completed
info('Google Autocomplete Search has completed, expect an email with search term results momentarily');
info(brandKeywordList.length + ' searches were found. ');
var fileUrl = createSpreadsheet(brandKeywordList);
info(' Or you can find it here:' + fileUrl);
sendAnEmail(clientName, brandKeywordList.toString(), fileUrl);
}
function buildKeywordList(keyword) {
// get the first set of keywords related to the term and add to list
brandKeywordList = queryKeyword(keyword);
// iterate through alphabet and build keyword list for initial keyword
info('now checking for the variation [' + keyword + '] + [a-z][0-9] ...');
info('variation: ' + keyword);
for(var j = 0; j < 26; j++) {
var chr = String.fromCharCode(97 + j);
keywordVariation = keyword + ' '+ chr;
var alphaList = {};
alphaList = queryKeyword(keywordVariation);
for (var x = 0; x < alphaList.length; x++) {
if (x !== 0) {
info(alphaList[x]);
brandKeywordList.push(alphaList[x]);
}
}
}
for(var n = 0; n <= 9; n++) {
keywordVariation = keyword + ' '+ n;
var numberList = {};
numberList = queryKeyword(keywordVariation);
for (var y = 0; y < numberList.length; y++) {
if (y !== 0) {
info(numberList[y]);
brandKeywordList.push(numberList[y]);
}
}
}
// Split keyword up if possible and look for different variations
var keywordPieces = _.str.words(keyword);
if (keywordPieces.length > 1) {
info(keywordPieces);
// iterate through alphabet and build keyword list for the variation: [keywordPiece1] + [a-z][0-9] + [keywordPiece2]
warn('now checking for the variation [keywordPiece1] + [a-z][0-9] + [keywordPiece2]...');
warn('variation: ' + keywordPieces[0] + ' '+ keywordPieces[1] + keywordPieces[2]);
for(var j = 0; j < 26; j++) {
var chr = String.fromCharCode(97 + j);
keywordVariation = keywordPieces[0] + ' '+ chr + ' ' + keywordPieces[1]+ ' ' + keywordPieces[2];
var alphaList = {};
alphaList = queryKeyword(keywordVariation);
for (var x = 0; x < alphaList.length; x++) {
if (x !== 0) {
info(alphaList[x]);
brandKeywordList.push(alphaList[x]);
}
}
}
for(var n = 0; n <= 9; n++) {
keywordVariation = keywordPieces[0] + ' '+ n + ' ' + keywordPieces[1] +' '+ keywordPieces[2];
var numberList = {};
numberList = queryKeyword(keywordVariation);
for (var y = 0; y < numberList.length; y++) {
if (y !== 0) {
info(numberList[y]);
brandKeywordList.push(numberList[y]);
}
}
}
Utilities.sleep(2000);
/* CHECK FOR THE VARIATION [keywordPiece1] + [a-z][0-9] + [keywordPiece0] */
warn('now checking for the variation [keywordPiece2] + [a-z][0-9] + [keywordPiece1]...');
warn('variation: ' + keywordPieces[1] + ' '+ keywordPieces[0]);
for(var j = 0; j < 26; j++) {
var chr = String.fromCharCode(97 + j);
keywordVariation = keywordPieces[1] + ' ' + keywordPieces[2] + ' '+ chr + ' ' + keywordPieces[0];
var alphaList = {};
alphaList = queryKeyword(keywordVariation);
for (var x = 0; x < alphaList.length; x++) {
if (x !== 0) {
info(alphaList[x]);
brandKeywordList.push(alphaList[x]);
}
}
}
for(var n = 0; n <= 9; n++) {
keywordVariation = keywordPieces[1] + ' ' + keywordPieces[2] + ' '+ n + ' ' + keywordPieces[0];
var numberList = {};
numberList = queryKeyword(keywordVariation);
for (var y = 0; y < numberList.length; y++) {
if (y !== 0) {
info(numberList[y]);
brandKeywordList.push(numberList[y]);
}
}
}
Utilities.sleep(2000);
/* last variation: [a-z][0-9] [keyword1] [keyword2] */
/* CHECK FOR THE VARIATION [keywordPiece1] + [a-z][0-9] + [keywordPiece0] */
info('now checking for the variation [a-z][0-9] + [keywordPiece1] + [keywordPiece2]...');
// warn('variation: ' + keywordPieces[0] + ' '+ keywordPieces[1]);
for(var j = 0; j < 26; j++) {
var chr = String.fromCharCode(97 + j);
keywordVariation = chr + ' ' + keywordPieces[0] + ' ' + keywordPieces[1] + keywordPieces[2];
var alphaList = {};
alphaList = queryKeyword(keywordVariation);
for (var x = 0; x < alphaList.length; x++) {
if (x !== 0) {
info(alphaList[x]);
brandKeywordList.push(alphaList[x]);
}
}
}
for(var n = 0; n <= 9; n++) {
keywordVariation = n + ' ' + keywordPieces[0] + ' ' + keywordPieces[1] + keywordPieces[2];
var numberList = {};
numberList = queryKeyword(keywordVariation);
for (var y = 0; y < numberList.length; y++) {
if (y !== 0) {
info(numberList[y]);
brandKeywordList.push(numberList[y]);
}
}
}
}
}
function createSpreadsheet(results) {
var newSS = SpreadsheetApp.create('searchtermreport', results.length, 26);
var sheet = newSS.getActiveSheet();
var columnNames = ["Campaign Name", "AdGroup", "Keyword", "Match Type"];
var headersRange = sheet.getRange(1, 1, 1, columnNames.length);
for (i = 0; i < results.length; i++) {
headersRange.setValues([columnNames]);
var resultKw;
resultKw = results[i].toString();
sheet.appendRow(["Your Campaign", "Your AdGroup", resultKw,'Phrase']);
// Sets the first column to a width which fits the text
sheet.setColumnWidth(1, 300);
}
return newSS.getUrl();
}
function sendAnEmail (results, fileUrl) {
var data = Utilities.parseCsv(results, '\t');
var today = new Date();
var filename = 'search-results' + today;
// Send an email with Search list attachment
var blob = Utilities.newBlob(results, 'text/html', '');
MailApp.sendEmail(emailAddress, 'Google Autocomplete Results ', 'You can find the results at the following URL:' + fileUrl, {
name: 'Google Autocomplete Search Results'
});
}
/* Utility Functions */
function warn(msg) {
Logger.log('WARNING: '+msg);
}
function info(msg) {
Logger.log(msg);
}
function queryKeyword(keyword)
{
var querykeyword = encodeURIComponent(keyword);
var queryresult = '';
queryflag = true;
Utilities.sleep(1000);
var response = UrlFetchApp.fetch("https://www.google.com/s?gs_rn=18&gs_ri=psy-ab&cp=7&gs_id=d7&xhr=t&q=" + querykeyword);
var retval = response.getContentText();
var test = _.str.stripTags(retval);
var retList = ScrapePage(retval, '["', '",');
queryflag = false;
return retList;
}
// });
// }
function ScrapePage(page, left, right)
{
var i = 0;
var retVal = new Array();
var firstIndex = page.indexOf(left);
while (firstIndex != -1)
{
firstIndex += left.length;
var secondIndex = page.indexOf(right, firstIndex);
if (secondIndex != -1)
{
var val = page.substring(firstIndex, secondIndex);
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u0026amp;", "&");
val = val.replace("\\u003cb\\u003e", "");
val = val.replace("\\u0026", "");
val = val.replace("\\u0026#39;", "'");
val = val.replace("#39;", "'");
val = val.replace("\\u003c\\/b\\u003e", "");
val = val.replace("\\u2013", "2013");
retVal[i] = val;
i++;
firstIndex = page.indexOf(left, secondIndex);
}
else
{
return retVal;
}
}
return retVal;
}
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