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@devonharless
Last active April 22, 2018 04:04
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Product Vetting - ipaulgraham.herokuapp.com
Product/User Definition
  • How are you understanding customer needs?
  • What are the top things users want?
  • Where do new users come from?
  • Who is going to be your first paying customer?
  • What resistance will they have to trying your product and how will you overcome it?
  • How does your product work in more detail?
  • How will customers and/or users find out about you?
  • How are you meeting customers?
  • What do you understand about your users?
  • Why do the reluctant users hold back?
  • How do you know customers need what you're making?
  • Who would use your product?
  • How will you get users?
  • What makes new users try you?
  • What has surprised you about user behaviour?
  • How do you know people want this?
Team / Company Dynamic
  • Who is "the boss" or key decision maker?
  • Who in your team does what?
  • Will your team stick at this?
  • Who would be your next hire?
  • In what ways are you resourceful?
  • Are you open to changing your idea?
  • Who would you hire or how would you add to your team?
Business development / Market info
  • How have you raised funding?
  • What's new about what you make?
  • What is your growth like?
  • What's the conversion rate?
  • What are the key things about your field that outsiders don't understand?
  • What part of your project are you going to build first?
  • What problems/hurdles are you anticipating?
  • What have you learned so far from working on your product?
  • How much money could you make per year?
  • How big an opportunity is there?
  • Why will you succeed?
  • What, exactly, makes you different from existing options?
  • How many users are paying?
  • Why did you pick this idea to work on?
  • Do you have a demo?
  • Six months from now, what's going to be your biggest problem?
  • How much does customer acquisition cost?
  • What's the worst thing that has happened?
  • What competition do you fear most?
  • What do you understand that others don't about this space?
  • What is your user growth rate?
  • Why isn't someone already doing this?
  • What is your burn rate?
  • How will you make money?
  • What is the next step with the product evolution?
  • What domain expertise do you have?
  • Who might become competitors?
  • What is your distribution strategy?
  • How long can you go before funding?
  • If your startup succeeds, what additional areas might you be able to expand into?
  • What's the biggest mistake you have made?
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