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digital-marketing-engineer/Technical-SEO-Cheat-Sheet.md

Created May 16, 2023 02:07
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Technical-SEO-Cheat-Sheet.md

Technical SEO Cheat Sheet

Technical SEO involves optimizing the technical aspects of a website to improve its search engine visibility. Here are some key considerations and best practices:

Website Structure and Navigation

  • Ensure your website has a logical and intuitive structure for both users and search engines.
  • Use descriptive and keyword-rich URLs that reflect the content of each page.
  • Implement a clear navigation menu to help visitors easily navigate through your site.
  • Use HTML sitemaps and XML sitemaps to help search engines crawl and index your pages.

Page Speed Optimization

  • Optimize your website's load time by minimizing file sizes and leveraging browser caching.
  • Use compression techniques such as GZIP to reduce the size of HTML, CSS, and JavaScript files.
  • Optimize images by compressing them without sacrificing quality and using appropriate file formats.
  • Minimize the use of external scripts and plugins that can slow down your website.

Mobile-Friendly Optimization

  • Ensure your website is mobile-friendly and responsive across various devices and screen sizes.
  • Use responsive design techniques to adapt your website's layout and content to different devices.
  • Optimize font sizes, buttons, and interactive elements for mobile usability.
  • Test your website's mobile-friendliness using tools like Google's Mobile-Friendly Test.

On-Page Optimization

  • Perform keyword research and optimize your content with relevant keywords.
  • Use descriptive and keyword-rich meta tags (title tags and meta descriptions) for each page.
  • Structure your content using appropriate HTML headings (H1, H2, etc.).
  • Optimize images with descriptive alt tags and relevant file names.

Technical Markup

  • Use structured data markup (such as Schema.org) to provide additional context to search engines.
  • Implement canonical tags to avoid duplicate content issues.
  • Optimize your robots.txt file to control search engine crawling and indexing.
  • Create and submit an XML sitemap to search engines for efficient crawling and indexing.

URL Canonicalization and Redirects

  • Set a preferred domain (www or non-www) and redirect the non-preferred version.
  • Implement 301 redirects for any changed or outdated URLs.
  • Use proper redirect codes (301 for permanent, 302 for temporary) as needed.
  • Monitor and fix any broken or redirected links on your website.

Site Security and HTTPS

  • Ensure your website is secure by using HTTPS (SSL/TLS) encryption.
  • Install and configure an SSL certificate to enable secure communication with your visitors.
  • Set up appropriate redirects to ensure all HTTP traffic is redirected to HTTPS.
  • Monitor for any security issues or vulnerabilities and take necessary measures to address them.

This cheat sheet provides a high-level overview of technical SEO considerations. Always refer to the latest SEO guidelines and best practices for a comprehensive approach to optimizing your website.

Reference:

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