Luke O'Malley dlukeomalley

## gist:2041454

      
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                joshsmith
                / gist:2041454
            
            
              Created
              March 15, 2012 02:49
            
              
                Geoffrey Moore's positioning framework (for products)
              
          
    Product Positioning Framework


For (target customers)
Who must (solve a specific problem)
Our product is a new (new product category)
That provides (key breakthrough benefit vs. current way of doing things – which solves dilemma)
Unlike (competitor in new category)
We have (whole product most relevant for you)