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View Step 2: Value Propositions
1. Reflect on your own Business
What value do we deliver to the customer?
Once you know who you are providing to, then you can appeal to them with a value proposition. This part goes further than just stating your product/service, by expressing why your product/service is valuable. Below are 11 elements that contribute to customer value creation. Select which one(s) pertain to your value proposition and reflect how:
Fulfills an entirely new set of needs that customers previously didn't perceive because there was no similar value proposition.
View Business Model Canvas
Step 1: Customer Segments
1. Reflect on your own Business
Who are you creating value for? The first step is to find out what type of customers your organization is targeting. Below are the 5 types of customer segments. Select which one(s) apply to your organization and reflect how.
Mass Market
One large group of customers with broadly similar needs and problems. An example would be customers who need shoes.
View gist:a4f24b9d468dd52b73163adad95ffe6d
Late last year Louise was kind enough to give me a few pointers on my portoflio. Below are two pointers Louise gave that I found to be most valuable:
1. Tailor your application for the *exact* position you’re after / be ‘100% focused’.
Our industry is fairly young and moves very quickly which could explain why there are so many job titles for similar/overlapping responilities. (Digital/Visual/UX/UI/Interaction/Front-End/Product/Service Designer etc.) If you think you have the desired skills for the job on offer (or are capable of learning them), use the exact term they do on both your CV and portoflio. It seems like a small thing but this will give you a slight edge (and it's all about the slight edges in 2017).
2. Use the STAR (Situation, Task, Action, Result) framework to explain your projects.
Case studies are great and companies really seem to like them. Visual Skills are good important, but it’s the ‘why’ not the ‘how’ that will get you the beter jobs. The problem is - they're not that easy to write!
View gist:245701c29ddc6508e1f8217309b9ccfc
How we do User Experience
How we do Agile
Why should you care
User experience within Agile
What I've learned about UX within Agile
This is what we do
This is why we do it
View Jared Spool's portfolio tips
First, a portfolio is a container for stories that answer the hiring manager's primary question: "Do you have what I need for my open designer position?" Thinking of the portfolio as a container of stories means we have to start with the stories themselves. (What good is a nicely designed gift box if we haven't thought about the gift inside?)
• What story would tell a hiring manager what you could do for them?
• Does it tell them how you solve hard challenges?
• Does it tell them how you learn new things & apply what you've learned?
• Can the hiring manager, after hearing the story, see you in their open position?
• Usability test that case study. Is it working?
View Brand development
Look at how competitors position and differentiate themselves
Who are we?
Define what organization *in one to two sentences* (approximately 140 characters or less.) A brief description without any meaningless jargon is essential to define because it is the best way to start your elevator speech.
What is my value proposition?
What problem does my company solve?
Is it distinctive?
What are the functional benefits we deliver to users?
What are the emotional benefits only we deliver to users?
View Presentation Skills, Shelter Training
Effective presenters:
• Empathise. They should be able to know what level the talk should be at. You could try asking a revealing question to determine the knowledge in the room, or ask how many people do what you do. They are able to ground concepts with human/personal stories.
• Are authentic + fallable (you don't need to pretend you know everything, you just need to care about what you're saying)
• Appear confident (even if they're not!)
• Repeat the main points
• Start with problem / experiment with ordering
• Keep major points to 7 or under
View Form Design, Luke W
> Knowing most people dislike filling in forms should be reason enough to care about good form design
> Illuminating a path to completion by showing people how they can complete a form is crucial.
Best Practices
• Take the time to evaluate every question you are
adding to your forms. Be vigilant about removing
everything that isn’t necessary.
• Strive for succinctness in all the questions
View Collaborative sketching
# Collaborative sketching w/client
> This process should last max 2 hours.
The method was created by [Google Ventures]( as a way to quickly prototype (or iterate upon) an idea.
There are bits of this process that I've found really helpful and use at my current place of work (Shelter). Please don't get too put-off by the cringey terms. Silicon Valley is so far removed from the rest of humanity that they don't see a problem with adults saying, 'let's do crazy eights' in boardrooms.
*Why though?*
View General case study advice
Show me your process. Do you sketch, wireframe, whiteboard etc? The end result is great, but if I wanted photoshop mocks, I would raid dribbble. Don't link to dribbble shots.
Use case studies. Even if you don't go as far as this guy - and if you do, the first think I'm going to ask is why you have so much free time - create a page that shows your entire roadmap through a project, including success (or failure) metrics.
Show me you can work in a team. Give credit to others in your portfolio. Tell me how you worked with them to achieve a common objective.
Show me how you think. Do some writing. Explain your approach to solving design problems, and how you relate your work to business objectives.
Tell me what you want to work on. I don't want to waste your time, or my own. State explicitly in your about section what your next steps are, so I know if I should call you or not.
I would also say that it's OK not to have a meticulously-designed portfolio. Just show great work and great process.
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