backboneDataBinding1.js

var View = Marionette.ItemView.extend({
  ui: {
    link: ".link a"
  },

  onRender: function() {
    // We need to update the view when the text changes
    this.listenTo(this.model, "change:linkText", function() {
      this.ui.link.text(this.model.get("linkText"));
      this.ui.link.attr('title', this.model.get("linkText"));
    });
    // Or, more commonly
    this.listenTo(this.model, "change:linkText", this.render);
  }

});