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okay so welcome back to this YouTube ads |
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master class this is the second video in |
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the series and we've already talked |
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about your customer psychology and the |
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often how to position that in the right |
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way now when I start to focus on |
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targeting and making sure we're getting |
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in front of the right audience for your |
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business okay now there are several ways |
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of targeting your audience on youtube |
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we're gonna walk through them one by one |
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and then give you some ideas about how |
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you might get started whether you want |
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to start slow and build up or if you |
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want to skip like really big audience |
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and traction really quickly and really |
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scale to very very large budgets indeed |
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while also keeping it focused on a |
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return on investment or ROI as return on |
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adspend |
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okay cool so let's get into it because |
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we're targeting I'm going to walk |
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through eight different ways of getting |
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in front of your customers and they're |
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all very powerful indeed so the first |
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way you might like to consider is |
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remarketing now remarketing pretty much |
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identical to retargeting if you're used |
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to let's say Facebook for example or |
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Instagram or any way like that you're |
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gonna find that when you run your ads on |
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YouTube you have the option to get back |
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in front of people that visit your |
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website or certain pages on your website |
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and depending on how sophisticated you |
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can be you can be based on time on your |
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sides or anything like that and really |
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categorize exactly the right different |
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people that have been to certain pages |
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on your website but you can also do it |
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based on the content of your videos as |
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well on youtube.com so if people have |
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watched certain videos as an ad or |
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commented or like some of your organic |
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videos you can make lists of those |
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people and then you can get your ads |
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back in front of those people which can |
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be really effective so remarketing is |
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one strategy another strategy you might |
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like to do is placement targeting so if |
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you think about all the adverts that are |
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running on YouTube you know there's like |
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pre-roll ads or actually called |
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in-stream ads when they're running and |
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you have to wait for that first five |
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seconds just press the skip ad button |
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those are the types of ads that you'll |
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want to be running right now you can |
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target the individual videos on YouTube |
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that you want to run your ad in front of |
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which means you can say right I know my |
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audience so they're gonna love that |
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meditation video for example created by |
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this |
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YouTube Crater these YouTube content |
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creator and you might say great I want |
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to put my ad in front of that video |
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every single time someone watches that |
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video if that's all possible and that's |
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what you do you take the URL of that |
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video you plug it into your account it |
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means that your video is very very |
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likely to run in front of your audience |
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when they're exactly just about to watch |
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that meditation video incredibly |
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powerful but also doesn't stop there you |
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can get hundreds if not thousands of |
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these different placements and there's |
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tools that you can use to to do that ad |
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Zula is one of my favorites for doing |
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that there are other ones like cheap |
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sift and V roll as well lots different |
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options available to you there and they |
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are great tools to be able to get lots |
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and lots of exposure and grab loads |
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those placements all at once so those |
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are great platforms to use to grab loads |
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of placements but it doesn't stop at |
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just videos you can also do channels as |
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well so when it comes to certain people |
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or certain celebrities or certain like |
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local celebrities and your new show your |
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market you can find their channels and |
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run your ads in front of all of their |
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videos so again placement targeting can |
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be very powerful indeed as we move on |
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and up the scale we can look at the |
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keyword targeting so if your customers |
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would go into YouTube having typed in |
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key words to Google or YouTube or watch |
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content with key words in them as well |
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YouTube almost like building a list of |
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those people in that session they're |
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taking like so once they have their |
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browser open they're what on youtube.com |
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it means it so types in that keyword |
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recently you can get in front of them |
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with your ad now it doesn't mean have to |
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be exactly when they're watching that |
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content they may have watched the types |
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in that keyword watch a few videos |
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around that lost interest and then |
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started watching some music videos or |
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something whilst they're watching those |
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music videos they can still see your ads |
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because you're going to follow me to |
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wrap them around during that session |
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because recently they watched content or |
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typed in keywords that were very |
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relevant to your business and as a |
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result you can get in front of them so a |
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slightly contextual but it means that |
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can get some really good scale as well |
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and I love keyword targeting on YouTube |
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the next one as we build up is custom |
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intent |
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audiences now custom intense audiences |
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are people you can build audiences of |
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people yourself they're custom-built but |
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you build them through keyword targeting |
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so you can take a bunch of keywords that |
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you think of relevance your business |
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maybe your highest performing keywords |
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if you're already running YouTube ads |
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you can lump them all together you need |
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about 50 or so and you put them all |
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together and then he kind of inside of |
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your ad platform you can create that |
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custom intense audience now these can |
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work incredibly well especially when you |
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start to build up and use some types of |
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campaigns called target CPA campaigns or |
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target cost-per-acquisition campaigns or |
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maximum conversion campaigns as well |
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this is where you're allowing google's |
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AI to kind of support you in your growth |
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for leads and sales and when you're |
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using custom intent with that sort of |
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targeting it can work incredibly well so |
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custom intent can build those audiences |
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of people that are likely to be typing |
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that type of content in and then get in |
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front of them that way which is really |
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cool quite a new feature but a very |
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powerful feature moving on as we get |
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bigger and bolder we're moving into |
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topic targeting now so Google topic |
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loads loads of websites and they kind of |
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assign different categories of topics to |
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those different websites there now it's |
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all done kind of in an automatic format |
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and there's hundreds if not thousands of |
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topics you can choose from potentially |
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but if Google are doing exactly the same |
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thing with all of the videos out there |
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as well so if you choose to highlight |
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one of the pre-made topics inside of |
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your ad account that's defined by Google |
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it might just be that your audience of |
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watching videos about certain topics and |
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it means you can get in front of people |
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when they're watching videos that fall |
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into that topic that Google have |
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predefined as as relevant to that topic |
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and again by using Google's AI and some |
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of their campaigns that help you build |
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out with their this can help you really |
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start to scale up and I love topics work |
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very very well when you find them you |
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have to go through a few of them to work |
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out which one's work best for your |
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business then you can work on similar |
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audiences now similar audiences rather |
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like look-alike audiences if you're |
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familiar with Facebook advertising and |
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similar audiences that build a list of |
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people that are like the people that you |
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already have an audience of so that |
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could be people that are like the people |
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of |
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your videos that this is your website |
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that are converted on your website are |
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similar to your email database all this |
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type of thing if you if you're working |
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out your audience you can and your kind |
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of and finally you have a lot of |
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audiences that are interacting with your |
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business already Google will |
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automatically build you similar |
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audiences and it means you can start to |
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advertise for people just like the |
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0:06:57.330,0:07:00.780 |
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people are already taking the actions |
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0:06:58.950,0:07:02.750 |
|
that you wish people to take and that |
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0:07:00.780,0:07:05.280 |
|
can help you scale a lot further as well |
|
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|
0:07:02.750,0:07:08.010 |
|
then we start to move into in-market |
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0:07:05.280,0:07:09.720 |
|
audiences and this is where in the last |
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0:07:08.010,0:07:13.050 |
|
seven to fourteen days if you have |
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0:07:09.720,0:07:14.420 |
|
recently changed your behavior on Google |
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0:07:13.050,0:07:16.860 |
|
and you start to look at new things |
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0:07:14.420,0:07:18.180 |
|
Google of taking a track of that and |
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0:07:16.860,0:07:20.070 |
|
they're realizing something's happening |
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0:07:18.180,0:07:22.110 |
|
in your world there's difference as |
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0:07:20.070,0:07:24.600 |
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usual so for example if I'm about to go |
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0:07:22.110,0:07:27.000 |
|
and go on holiday the chances I start to |
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0:07:24.600,0:07:29.520 |
|
look at car rentals hotels flights and |
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0:07:27.000,0:07:30.420 |
|
all that sort of thing and Google then |
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0:07:29.520,0:07:32.570 |
|
no okay |
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0:07:30.420,0:07:34.140 |
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Tom's going on holiday soon and |
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0:07:32.570,0:07:35.910 |
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therefore they'll kind of know my |
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0:07:34.140,0:07:38.010 |
|
destination they know what sort of buyer |
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0:07:35.910,0:07:39.900 |
|
I am based on what type of car and what |
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0:07:38.010,0:07:41.820 |
|
type of hotel I stay up it's amazing |
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0:07:39.900,0:07:43.860 |
|
what Google's data have on me and I |
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0:07:41.820,0:07:45.240 |
|
start then see adverse irrelevance of me |
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0:07:43.860,0:07:47.460 |
|
and they're collecting all this |
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0:07:45.240,0:07:49.470 |
|
information about us at all times so |
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0:07:47.460,0:07:51.330 |
|
in-market audiences their predefined by |
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0:07:49.470,0:07:53.820 |
|
Google and there's lots and lots of them |
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0:07:51.330,0:07:55.740 |
|
that you can choose from and like what |
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0:07:53.820,0:07:57.180 |
|
you have affinity audiences as well so |
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0:07:55.740,0:07:59.250 |
|
these are slightly different in market |
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0:07:57.180,0:08:01.110 |
|
in the way that in market was the last 7 |
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0:07:59.250,0:08:03.870 |
|
to 14 days you've changed your behavior |
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0:08:01.110,0:08:05.190 |
|
and it fits a because you're about to do |
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0:08:03.870,0:08:06.690 |
|
something potentially like mitt we're |
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0:08:05.190,0:08:08.940 |
|
searching TVs could be another one for |
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0:08:06.690,0:08:11.190 |
|
in markets but affinities is where you |
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0:08:08.940,0:08:12.960 |
|
have a consistent fashion about |
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0:08:11.190,0:08:15.030 |
|
something so if I was really into |
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0:08:12.960,0:08:15.660 |
|
surfing or cooking or fashion or |
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0:08:15.030,0:08:17.610 |
|
anything like that |
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0:08:15.660,0:08:19.650 |
|
then the chances are that Google would |
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0:08:17.610,0:08:21.510 |
|
track that data about me notice I keep |
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0:08:19.650,0:08:23.280 |
|
on going back to those places and then |
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0:08:21.510,0:08:24.810 |
|
it knows ARCA call you fall into this |
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0:08:23.280,0:08:27.720 |
|
tub of the affinity audience that there |
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0:08:24.810,0:08:28.920 |
|
again they've predefined now there's a |
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0:08:27.720,0:08:30.960 |
|
finna see audiences that you can select |
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0:08:28.920,0:08:32.729 |
|
from you can also build your own custom |
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0:08:30.960,0:08:35.340 |
|
affinity audiences and we'll go into |
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0:08:32.729,0:08:37.680 |
|
that in just a second now if you were |
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0:08:35.340,0:08:39.120 |
|
just getting started some people think |
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0:08:37.680,0:08:40.860 |
|
that oh I just get started with the easy |
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0:08:39.120,0:08:42.060 |
|
stuff like remarketing and of course |
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0:08:40.860,0:08:43.920 |
|
it's a great place to get started |
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0:08:42.060,0:08:45.480 |
|
because you can dip your toe into the |
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0:08:43.920,0:08:46.110 |
|
water you can get some great return on |
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0:08:45.480,0:08:48.480 |
|
adspend |
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0:08:46.110,0:08:50.640 |
|
and remarketing can be a great platform |
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|
0:08:48.480,0:08:52.020 |
|
to start out with and but I would |
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0:08:50.640,0:08:53.600 |
|
encourage you to say |
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0:08:52.020,0:08:56.610 |
|
right if you're just gonna focus on |
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0:08:53.600,0:08:58.110 |
|
remarketing also have a look at some |
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0:08:56.610,0:09:00.570 |
|
areas you can start to explore pretty |
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0:08:58.110,0:09:02.660 |
|
rapidly as well so as you start to |
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0:09:00.570,0:09:05.580 |
|
explore more areas to advertise or to |
|
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0:09:02.660,0:09:06.810 |
|
target on YouTube the next stages up is |
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|
0:09:05.580,0:09:09.090 |
|
you're going to want to start looking at |
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|
0:09:06.810,0:09:11.400 |
|
placement targeting keyword targeting |
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|
0:09:09.090,0:09:12.870 |
|
and custom intent targeting if you want |
|
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|
0:09:11.400,0:09:16.200 |
|
to take the things slow that's the next |
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0:09:12.870,0:09:18.390 |
|
step to go beyond remarketing these |
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0:09:16.200,0:09:20.220 |
|
platform these subs are targeting on the |
|
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0:09:18.390,0:09:22.110 |
|
YouTube platform can be very cost |
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0:09:20.220,0:09:24.630 |
|
effective and it's not gonna help you |
|
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|
0:09:22.110,0:09:27.260 |
|
really really really scale but it'll eat |
|
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|
0:09:24.630,0:09:29.970 |
|
you some solid return on investment and |
|
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|
0:09:27.260,0:09:32.520 |
|
you think you can have control over how |
|
|
|
0:09:29.970,0:09:33.960 |
|
the whole campaign is running and and |
|
|
|
0:09:32.520,0:09:35.790 |
|
you mean once you mix this with a |
|
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|
0:09:33.960,0:09:37.500 |
|
demographic targeting like your ages and |
|
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|
0:09:35.790,0:09:38.970 |
|
your genders that are may make most |
|
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|
0:09:37.500,0:09:40.080 |
|
sense to your business you can just |
|
|
|
0:09:38.970,0:09:42.510 |
|
really drive some very good |
|
|
|
0:09:40.080,0:09:44.790 |
|
cost-effective leads and sales for your |
|
|
|
0:09:42.510,0:09:47.340 |
|
business a pretty good scale but it's |
|
|
|
0:09:44.790,0:09:49.590 |
|
not gonna scale so huge amounts every |
|
|
|
0:09:47.340,0:09:51.570 |
|
single day so that's what we talk about |
|
|
|
0:09:49.590,0:09:53.880 |
|
in the next type of targeting so as we |
|
|
|
0:09:51.570,0:09:54.960 |
|
look at the different types of targeting |
|
|
|
0:09:53.880,0:09:56.880 |
|
available to you when you're looking to |
|
|
|
0:09:54.960,0:09:58.290 |
|
scale up a little bit further it's the |
|
|
|
0:09:56.880,0:10:00.120 |
|
bottom four that we talked about so |
|
|
|
0:09:58.290,0:10:02.100 |
|
that'd be topic targeting similar |
|
|
|
0:10:00.120,0:10:04.680 |
|
audience targeting in market targeting |
|
|
|
0:10:02.100,0:10:07.080 |
|
and affinity audience targeting as well |
|
|
|
0:10:04.680,0:10:08.490 |
|
so these are the four that I would |
|
|
|
0:10:07.080,0:10:10.200 |
|
really recommend you look at when you're |
|
|
|
0:10:08.490,0:10:12.150 |
|
looking to really scale up your accounts |
|
|
|
0:10:10.200,0:10:13.860 |
|
now if you look at topic targeting |
|
|
|
0:10:12.150,0:10:16.410 |
|
inside of the account itself |
|
|
|
0:10:13.860,0:10:17.790 |
|
you can see that there's a whole host of |
|
|
|
0:10:16.410,0:10:19.590 |
|
different topics available to you I'm |
|
|
|
0:10:17.790,0:10:21.600 |
|
just taking a quick screenshot here so |
|
|
|
0:10:19.590,0:10:23.850 |
|
you got arson entertainment |
|
|
|
0:10:21.600,0:10:25.770 |
|
we've got autos & vehicles you've got |
|
|
|
0:10:23.850,0:10:27.600 |
|
beauty and fitness etc etcetera as you |
|
|
|
0:10:25.770,0:10:29.070 |
|
go down but you're also that say for |
|
|
|
0:10:27.600,0:10:31.770 |
|
example we chose beauty and fitness we |
|
|
|
0:10:29.070,0:10:34.230 |
|
just hit that down arrow just to the |
|
|
|
0:10:31.770,0:10:36.720 |
|
right hand side and it opens up and it |
|
|
|
0:10:34.230,0:10:38.730 |
|
gives you a whole new batch of different |
|
|
|
0:10:36.720,0:10:40.710 |
|
topics available to you again so you can |
|
|
|
0:10:38.730,0:10:42.780 |
|
see here that you have things like |
|
|
|
0:10:40.710,0:10:44.280 |
|
Fitness and hair care and even at the |
|
|
|
0:10:42.780,0:10:45.840 |
|
bottom their weight loss for example so |
|
|
|
0:10:44.280,0:10:47.640 |
|
if you're selling products or services |
|
|
|
0:10:45.840,0:10:48.840 |
|
around the weight loss industry you're |
|
|
|
0:10:47.640,0:10:50.730 |
|
definitely want to look at some of these |
|
|
|
0:10:48.840,0:10:53.640 |
|
topics that can be available to you when |
|
|
|
0:10:50.730,0:10:55.830 |
|
you're running your ads now when you |
|
|
|
0:10:53.640,0:10:57.240 |
|
look at in-market audiences again if we |
|
|
|
0:10:55.830,0:11:00.660 |
|
take a screen shot of what's available |
|
|
|
0:10:57.240,0:11:02.430 |
|
to you inside of your account you'll see |
|
|
|
0:11:00.660,0:11:04.260 |
|
a lot of different options available to |
|
|
|
0:11:02.430,0:11:05.100 |
|
you so I've just chosen one here baby in |
|
|
|
0:11:04.260,0:11:07.140 |
|
children's port |
|
|
|
0:11:05.100,0:11:08.940 |
|
it means that like probably a parent's |
|
|
|
0:11:07.140,0:11:11.880 |
|
looking online looking at kind of |
|
|
|
0:11:08.940,0:11:13.380 |
|
different baby products and that's up a |
|
|
|
0:11:11.880,0:11:14.910 |
|
thing that'd be most interested in and |
|
|
|
0:11:13.380,0:11:16.920 |
|
if you look at those and click inside |
|
|
|
0:11:14.910,0:11:18.240 |
|
you'll see there's so many more that you |
|
|
|
0:11:16.920,0:11:21.450 |
|
can choose from as well so you've got |
|
|
|
0:11:18.240,0:11:24.450 |
|
baby and children's apparel child car |
|
|
|
0:11:21.450,0:11:25.980 |
|
seats child care and education and then |
|
|
|
0:11:24.450,0:11:28.080 |
|
one that would be very prevalent to me |
|
|
|
0:11:25.980,0:11:31.620 |
|
cuz I've got some young kids you got |
|
|
|
0:11:28.080,0:11:34.410 |
|
strollers and baby carriers and baby |
|
|
|
0:11:31.620,0:11:35.970 |
|
carriages infinite and total of feeding |
|
|
|
0:11:34.410,0:11:38.430 |
|
loads of stuff that would be applicable |
|
|
|
0:11:35.970,0:11:40.890 |
|
for parents here so if you had your eye |
|
|
|
0:11:38.430,0:11:43.830 |
|
on targeting the parent market for |
|
|
|
0:11:40.890,0:11:45.660 |
|
example or the mum market then this can |
|
|
|
0:11:43.830,0:11:47.850 |
|
be very very effective at other |
|
|
|
0:11:45.660,0:11:50.850 |
|
targeting within market targeting and |
|
|
|
0:11:47.850,0:11:52.770 |
|
then of course we can move into affinity |
|
|
|
0:11:50.850,0:11:54.360 |
|
audiences and again if you look in here |
|
|
|
0:11:52.770,0:11:56.430 |
|
there's gonna be predefined audiences as |
|
|
|
0:11:54.360,0:11:58.350 |
|
you select from I've just chosen one |
|
|
|
0:11:56.430,0:11:59.490 |
|
here it says home and garden so if you |
|
|
|
0:11:58.350,0:12:01.080 |
|
were to click into that against a bit |
|
|
|
0:11:59.490,0:12:03.150 |
|
more detail you can see underneath |
|
|
|
0:12:01.080,0:12:05.220 |
|
you've got kind of do it feeis and do it |
|
|
|
0:12:03.150,0:12:07.320 |
|
yourself as sorry and home decor |
|
|
|
0:12:05.220,0:12:09.030 |
|
enthusiasts now you might think to |
|
|
|
0:12:07.320,0:12:10.200 |
|
yourself well they're not relevant to me |
|
|
|
0:12:09.030,0:12:12.090 |
|
there doesn't seem relevant to my |
|
|
|
0:12:10.200,0:12:14.820 |
|
product at all but just remember that |
|
|
|
0:12:12.090,0:12:16.830 |
|
there's some indications here that says |
|
|
|
0:12:14.820,0:12:18.420 |
|
something about these types of audiences |
|
|
|
0:12:16.830,0:12:20.610 |
|
first of all wouldn't pay too much |
|
|
|
0:12:18.420,0:12:22.200 |
|
attention to the exact words that are |
|
|
|
0:12:20.610,0:12:24.570 |
|
chosen I don't think the actual labels |
|
|
|
0:12:22.200,0:12:26.640 |
|
of these audiences are that effective |
|
|
|
0:12:24.570,0:12:28.500 |
|
and that accurate but what I'm looking |
|
|
|
0:12:26.640,0:12:30.780 |
|
for in particular is saying right these |
|
|
|
0:12:28.500,0:12:33.390 |
|
people are likely if they do it |
|
|
|
0:12:30.780,0:12:36.150 |
|
yourselfers or they are home decor |
|
|
|
0:12:33.390,0:12:37.980 |
|
enthusiasts and they're really |
|
|
|
0:12:36.150,0:12:39.300 |
|
interested in our home and garden the |
|
|
|
0:12:37.980,0:12:41.880 |
|
chances are they're gonna be of a |
|
|
|
0:12:39.300,0:12:44.130 |
|
slightly older age demographic probably |
|
|
|
0:12:41.880,0:12:46.560 |
|
age is probably about 35 plus or what a |
|
|
|
0:12:44.130,0:12:48.390 |
|
thought but also they're probably gonna |
|
|
|
0:12:46.560,0:12:50.370 |
|
own their own home if they're into home |
|
|
|
0:12:48.390,0:12:51.930 |
|
and gardening and they're into gardening |
|
|
|
0:12:50.370,0:12:53.610 |
|
they're do-it-yourselfers type people |
|
|
|
0:12:51.930,0:12:55.590 |
|
they're likely to have their own home |
|
|
|
0:12:53.610,0:12:57.510 |
|
like you said their own garden or have |
|
|
|
0:12:55.590,0:12:59.280 |
|
their own kind of activity they're like |
|
|
|
0:12:57.510,0:13:01.590 |
|
doing and it means they're on a certain |
|
|
|
0:12:59.280,0:13:03.300 |
|
bracket of affluence they have some |
|
|
|
0:13:01.590,0:13:05.490 |
|
money behind them so it's just a good |
|
|
|
0:13:03.300,0:13:07.290 |
|
indicator sometime to be like okay cool |
|
|
|
0:13:05.490,0:13:09.000 |
|
what artists might have seems super |
|
|
|
0:13:07.290,0:13:10.920 |
|
relevant to me it's still worth a test |
|
|
|
0:13:09.000,0:13:13.410 |
|
because it might be the type of people |
|
|
|
0:13:10.920,0:13:14.820 |
|
that I am advertised to might be the |
|
|
|
0:13:13.410,0:13:16.650 |
|
type of people that are likely to buy my |
|
|
|
0:13:14.820,0:13:17.860 |
|
products as well so you're just looking |
|
|
|
0:13:16.650,0:13:19.660 |
|
for some indicate |
|
|
|
0:13:17.860,0:13:22.000 |
|
sometimes with these audiences to say |
|
|
|
0:13:19.660,0:13:24.670 |
|
are they're gonna fit my audience |
|
|
|
0:13:22.000,0:13:25.630 |
|
now there's also custom affinity |
|
|
|
0:13:24.670,0:13:29.560 |
|
audience and this is something that's |
|
|
|
0:13:25.630,0:13:31.480 |
|
bit newer to to Google and they're |
|
|
|
0:13:29.560,0:13:33.640 |
|
starting to develop this more and more |
|
|
|
0:13:31.480,0:13:35.019 |
|
but with custom affinity audiences you |
|
|
|
0:13:33.640,0:13:37.779 |
|
can now start to get into a lot more |
|
|
|
0:13:35.019,0:13:39.190 |
|
detail about and a few areas and four in |
|
|
|
0:13:37.779,0:13:40.690 |
|
particular I want to highlight here so |
|
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if you have to see here I've highlighted |
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that no don't bring it into a larger |
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0:13:42.850,0:13:47.829 |
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view here and you can start to build |
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custom affinity audiences based on |
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0:13:47.829,0:13:51.610 |
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people's passions and their interests of |
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0:13:49.329,0:13:53.380 |
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course based on their interests you can |
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0:13:51.610,0:13:54.820 |
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start typing things in like hiking |
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0:13:53.380,0:13:56.290 |
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they're really into hiking and then you |
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0:13:54.820,0:13:57.940 |
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just choose your own interests and |
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0:13:56.290,0:14:01.089 |
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Google will work out what that actually |
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0:13:57.940,0:14:03.070 |
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means you've got URLs so there's certain |
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websites out that dedicate themselves |
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like blogs to hiking for example choose |
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0:14:05.709,0:14:10.720 |
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those URLs as well they can be great |
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0:14:09.250,0:14:11.790 |
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great indicators of the type of people |
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you're looking to get in front of |
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0:14:11.790,0:14:17.350 |
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likewise and you've got place so places |
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0:14:15.519,0:14:18.850 |
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and based on people's mobile dates and |
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0:14:17.350,0:14:22.089 |
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if they go into certain places like a |
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0:14:18.850,0:14:23.290 |
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gulfs a golf club or a spa for example |
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0:14:22.089,0:14:25.420 |
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google of tracking that information |
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0:14:23.290,0:14:27.130 |
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about them based on Google Maps I know |
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0:14:25.420,0:14:28.720 |
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it's crazy but that's the sort of |
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information that Google have on you when |
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0:14:28.720,0:14:33.610 |
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you sign your user agreements and things |
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0:14:31.000,0:14:35.019 |
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like that and then you have apps as well |
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0:14:33.610,0:14:37.420 |
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so if you've downloaded certain apps |
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0:14:35.019,0:14:38.649 |
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onto your phone Google will know a |
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little bit more information about that |
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0:14:38.649,0:14:42.670 |
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and they'll say great if they have that |
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0:14:40.750,0:14:43.839 |
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app they fall into this affinity |
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audience and then you can stop running |
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0:14:43.839,0:14:47.920 |
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ads to those people as well and it |
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0:14:46.240,0:14:49.630 |
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really means you can build these |
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0:14:47.920,0:14:51.880 |
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audiences that are very designed for you |
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0:14:49.630,0:14:53.740 |
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and your business and it just might be |
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0:14:51.880,0:14:56.260 |
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that you can crack these and then you |
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0:14:53.740,0:14:58.870 |
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can really really scale I'm talking |
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0:14:56.260,0:15:01.810 |
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about scale like $20,000 plus per day if |
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0:14:58.870,0:15:03.910 |
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you kind of let it go and allow that |
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0:15:01.810,0:15:05.199 |
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budget to be available but of course |
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0:15:03.910,0:15:06.490 |
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it's dimming for every business you |
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0:15:05.199,0:15:08.529 |
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might be starting small with just like |
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0:15:06.490,0:15:09.910 |
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ten dollars a day and that's fine or you |
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0:15:08.529,0:15:11.350 |
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might be starting big and you said great |
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0:15:09.910,0:15:12.790 |
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I'm have a big impact cuz I've got an |
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0:15:11.350,0:15:14.440 |
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event next week and I've got a lot of |
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0:15:12.790,0:15:16.209 |
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budget to spend because I want to see |
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0:15:14.440,0:15:17.440 |
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how big I can make this so it's |
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0:15:16.209,0:15:20.260 |
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different for everybody horses for |
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0:15:17.440,0:15:23.680 |
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courses but the options available to you |
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0:15:20.260,0:15:25.959 |
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when you tube are colossal so if you |
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0:15:23.680,0:15:28.060 |
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found this useful and you're enjoying |
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0:15:25.959,0:15:29.620 |
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this content please do make sure you |
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0:15:28.060,0:15:31.360 |
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subscribe it's the whole reason I put |
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0:15:29.620,0:15:32.949 |
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this all this content together so again |
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0:15:31.360,0:15:34.569 |
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if you're watching this video look below |
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0:15:32.949,0:15:36.009 |
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this video you'll see a red button if |
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0:15:34.569,0:15:37.779 |
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you're on mobile click that and |
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0:15:36.009,0:15:39.309 |
|
subscribe if you're on a desktop bottom |
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0:15:37.779,0:15:41.679 |
|
right-hand corner you're gonna see an |
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0:15:39.309,0:15:43.749 |
|
option there to subscribe as well if you |
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0:15:41.679,0:15:45.489 |
|
hover over that watermark area it'll |
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0:15:43.749,0:15:47.319 |
|
open up a bus and subscribe there as |
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0:15:45.489,0:15:48.759 |
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also please do that because the whole |
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0:15:47.319,0:15:50.139 |
|
reason I'm putting this together and if |
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0:15:48.759,0:15:51.429 |
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you subscribe I know this is good |
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0:15:50.139,0:15:52.929 |
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content and though you're enjoying it |
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0:15:51.429,0:15:54.879 |
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and I can give you more content just |
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0:15:52.929,0:15:56.439 |
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like this of course if you hate this |
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0:15:54.879,0:15:58.899 |
|
content I don't know why you're still |
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0:15:56.439,0:16:01.059 |
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watching it but if you do let me know |
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0:15:58.899,0:16:02.439 |
|
why I'm just genuinely interested in |
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0:16:01.059,0:16:04.299 |
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like I would love to know so leave your |
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0:16:02.439,0:16:06.639 |
|
comments below unless you're a Youtube |
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0:16:04.299,0:16:07.869 |
|
hater or something like that if that's |
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0:16:06.639,0:16:10.480 |
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the case or if you're a troll or |
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0:16:07.869,0:16:13.029 |
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something like that try and be nice we |
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0:16:10.480,0:16:14.709 |
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all get bad comments and my ego does get |
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0:16:13.029,0:16:17.799 |
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bruised every now and again but I'm |
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0:16:14.709,0:16:21.069 |
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doing my best out here alright okay cool |
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0:16:17.799,0:16:22.269 |
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so and what we do in the next video is |
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0:16:21.069,0:16:24.279 |
|
get into a little bit more detail about |
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0:16:22.269,0:16:26.619 |
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the creative and how we're going to put |
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0:16:24.279,0:16:28.749 |
|
videos together to make them really very |
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0:16:26.619,0:16:30.610 |
|
very effective to turn viewers into |
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0:16:28.749,0:16:32.769 |
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clickers and clickers into singing your |
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0:16:30.610,0:16:35.170 |
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offers so they buy and it all becomes |
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0:16:32.769,0:16:36.759 |
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very cost effective so what you need to |
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0:16:35.170,0:16:37.929 |
|
do now as you're watching this video you |
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0:16:36.759,0:16:39.369 |
|
will see another button that you can |
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0:16:37.929,0:16:40.809 |
|
click go through so the next video |
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0:16:39.369,0:16:42.850 |
|
please make sure you subscribe if you |
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|
0:16:40.809,0:16:44.649 |
|
haven't done so yet already but also |
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0:16:42.850,0:16:46.360 |
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click to go through to the next video |
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0:16:44.649,0:16:48.279 |
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and watch a final video in the series |
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0:16:46.360,0:16:51.209 |
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already hope this has been useful |
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0:16:48.279,0:16:51.209 |
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I'll see you in the next video |
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