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0:00:00.060,0:00:06.359
okay so welcome back to this YouTube ads
0:00:03.689,0:00:07.799
master class this is the second video in
0:00:06.359,0:00:09.929
the series and we've already talked
0:00:07.799,0:00:11.490
about your customer psychology and the
0:00:09.929,0:00:14.540
often how to position that in the right
0:00:11.490,0:00:16.260
way now when I start to focus on
0:00:14.540,0:00:18.240
targeting and making sure we're getting
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in front of the right audience for your
0:00:18.240,0:00:22.949
business okay now there are several ways
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of targeting your audience on youtube
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we're gonna walk through them one by one
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and then give you some ideas about how
0:00:26.070,0:00:29.699
you might get started whether you want
0:00:27.570,0:00:31.590
to start slow and build up or if you
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want to skip like really big audience
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and traction really quickly and really
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scale to very very large budgets indeed
0:00:37.350,0:00:42.989
while also keeping it focused on a
0:00:39.690,0:00:43.770
return on investment or ROI as return on
0:00:42.989,0:00:45.809
adspend
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okay cool so let's get into it because
0:00:45.809,0:00:49.079
we're targeting I'm going to walk
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through eight different ways of getting
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in front of your customers and they're
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all very powerful indeed so the first
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way you might like to consider is
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remarketing now remarketing pretty much
0:00:58.379,0:01:02.070
identical to retargeting if you're used
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to let's say Facebook for example or
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Instagram or any way like that you're
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gonna find that when you run your ads on
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YouTube you have the option to get back
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in front of people that visit your
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website or certain pages on your website
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and depending on how sophisticated you
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can be you can be based on time on your
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sides or anything like that and really
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categorize exactly the right different
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people that have been to certain pages
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on your website but you can also do it
0:01:23.460,0:01:28.740
based on the content of your videos as
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well on youtube.com so if people have
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watched certain videos as an ad or
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commented or like some of your organic
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videos you can make lists of those
0:01:33.840,0:01:38.790
people and then you can get your ads
0:01:36.329,0:01:41.640
back in front of those people which can
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be really effective so remarketing is
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one strategy another strategy you might
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like to do is placement targeting so if
0:01:46.710,0:01:49.950
you think about all the adverts that are
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running on YouTube you know there's like
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pre-roll ads or actually called
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in-stream ads when they're running and
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you have to wait for that first five
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seconds just press the skip ad button
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those are the types of ads that you'll
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want to be running right now you can
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target the individual videos on YouTube
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that you want to run your ad in front of
0:02:06.210,0:02:10.190
which means you can say right I know my
0:02:08.520,0:02:13.440
audience so they're gonna love that
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meditation video for example created by
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this
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YouTube Crater these YouTube content
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creator and you might say great I want
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to put my ad in front of that video
0:02:21.300,0:02:25.260
every single time someone watches that
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video if that's all possible and that's
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what you do you take the URL of that
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video you plug it into your account it
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means that your video is very very
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likely to run in front of your audience
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when they're exactly just about to watch
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that meditation video incredibly
0:02:38.790,0:02:42.930
powerful but also doesn't stop there you
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can get hundreds if not thousands of
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these different placements and there's
0:02:44.130,0:02:48.420
tools that you can use to to do that ad
0:02:46.560,0:02:50.550
Zula is one of my favorites for doing
0:02:48.420,0:02:52.890
that there are other ones like cheap
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sift and V roll as well lots different
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options available to you there and they
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are great tools to be able to get lots
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and lots of exposure and grab loads
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those placements all at once so those
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are great platforms to use to grab loads
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of placements but it doesn't stop at
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just videos you can also do channels as
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well so when it comes to certain people
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or certain celebrities or certain like
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local celebrities and your new show your
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market you can find their channels and
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run your ads in front of all of their
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videos so again placement targeting can
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be very powerful indeed as we move on
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and up the scale we can look at the
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keyword targeting so if your customers
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would go into YouTube having typed in
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key words to Google or YouTube or watch
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content with key words in them as well
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YouTube almost like building a list of
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those people in that session they're
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taking like so once they have their
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browser open they're what on youtube.com
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it means it so types in that keyword
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recently you can get in front of them
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with your ad now it doesn't mean have to
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be exactly when they're watching that
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content they may have watched the types
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in that keyword watch a few videos
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around that lost interest and then
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started watching some music videos or
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something whilst they're watching those
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music videos they can still see your ads
0:04:04.739,0:04:08.100
because you're going to follow me to
0:04:06.480,0:04:10.650
wrap them around during that session
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because recently they watched content or
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typed in keywords that were very
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relevant to your business and as a
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result you can get in front of them so a
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slightly contextual but it means that
0:04:17.459,0:04:21.680
can get some really good scale as well
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and I love keyword targeting on YouTube
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the next one as we build up is custom
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intent
0:04:25.680,0:04:31.259
audiences now custom intense audiences
0:04:28.289,0:04:34.380
are people you can build audiences of
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people yourself they're custom-built but
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you build them through keyword targeting
0:04:36.600,0:04:39.930
so you can take a bunch of keywords that
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you think of relevance your business
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maybe your highest performing keywords
0:04:41.370,0:04:45.389
if you're already running YouTube ads
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you can lump them all together you need
0:04:45.389,0:04:49.350
about 50 or so and you put them all
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together and then he kind of inside of
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your ad platform you can create that
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custom intense audience now these can
0:04:54.030,0:04:57.900
work incredibly well especially when you
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start to build up and use some types of
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campaigns called target CPA campaigns or
0:05:01.830,0:05:05.099
target cost-per-acquisition campaigns or
0:05:03.449,0:05:07.050
maximum conversion campaigns as well
0:05:05.099,0:05:09.479
this is where you're allowing google's
0:05:07.050,0:05:11.520
AI to kind of support you in your growth
0:05:09.479,0:05:13.289
for leads and sales and when you're
0:05:11.520,0:05:15.509
using custom intent with that sort of
0:05:13.289,0:05:17.370
targeting it can work incredibly well so
0:05:15.509,0:05:18.750
custom intent can build those audiences
0:05:17.370,0:05:21.090
of people that are likely to be typing
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that type of content in and then get in
0:05:21.090,0:05:24.750
front of them that way which is really
0:05:22.979,0:05:27.330
cool quite a new feature but a very
0:05:24.750,0:05:28.830
powerful feature moving on as we get
0:05:27.330,0:05:32.190
bigger and bolder we're moving into
0:05:28.830,0:05:34.680
topic targeting now so Google topic
0:05:32.190,0:05:36.389
loads loads of websites and they kind of
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assign different categories of topics to
0:05:36.389,0:05:42.090
those different websites there now it's
0:05:38.789,0:05:43.979
all done kind of in an automatic format
0:05:42.090,0:05:45.630
and there's hundreds if not thousands of
0:05:43.979,0:05:47.550
topics you can choose from potentially
0:05:45.630,0:05:49.199
but if Google are doing exactly the same
0:05:47.550,0:05:51.780
thing with all of the videos out there
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as well so if you choose to highlight
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one of the pre-made topics inside of
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your ad account that's defined by Google
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it might just be that your audience of
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watching videos about certain topics and
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it means you can get in front of people
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when they're watching videos that fall
0:06:04.380,0:06:09.300
into that topic that Google have
0:06:05.849,0:06:13.380
predefined as as relevant to that topic
0:06:09.300,0:06:14.639
and again by using Google's AI and some
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of their campaigns that help you build
0:06:14.639,0:06:18.449
out with their this can help you really
0:06:16.349,0:06:20.159
start to scale up and I love topics work
0:06:18.449,0:06:21.509
very very well when you find them you
0:06:20.159,0:06:22.770
have to go through a few of them to work
0:06:21.509,0:06:25.080
out which one's work best for your
0:06:22.770,0:06:28.080
business then you can work on similar
0:06:25.080,0:06:29.430
audiences now similar audiences rather
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like look-alike audiences if you're
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familiar with Facebook advertising and
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similar audiences that build a list of
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people that are like the people that you
0:06:34.770,0:06:38.460
already have an audience of so that
0:06:36.779,0:06:38.670
could be people that are like the people
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of
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your videos that this is your website
0:06:40.290,0:06:44.490
that are converted on your website are
0:06:42.180,0:06:45.630
similar to your email database all this
0:06:44.490,0:06:48.090
type of thing if you if you're working
0:06:45.630,0:06:49.530
out your audience you can and your kind
0:06:48.090,0:06:50.760
of and finally you have a lot of
0:06:49.530,0:06:52.470
audiences that are interacting with your
0:06:50.760,0:06:54.270
business already Google will
0:06:52.470,0:06:55.950
automatically build you similar
0:06:54.270,0:06:57.330
audiences and it means you can start to
0:06:55.950,0:06:58.950
advertise for people just like the
0:06:57.330,0:07:00.780
people are already taking the actions
0:06:58.950,0:07:02.750
that you wish people to take and that
0:07:00.780,0:07:05.280
can help you scale a lot further as well
0:07:02.750,0:07:08.010
then we start to move into in-market
0:07:05.280,0:07:09.720
audiences and this is where in the last
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seven to fourteen days if you have
0:07:09.720,0:07:14.420
recently changed your behavior on Google
0:07:13.050,0:07:16.860
and you start to look at new things
0:07:14.420,0:07:18.180
Google of taking a track of that and
0:07:16.860,0:07:20.070
they're realizing something's happening
0:07:18.180,0:07:22.110
in your world there's difference as
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usual so for example if I'm about to go
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and go on holiday the chances I start to
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look at car rentals hotels flights and
0:07:27.000,0:07:30.420
all that sort of thing and Google then
0:07:29.520,0:07:32.570
no okay
0:07:30.420,0:07:34.140
Tom's going on holiday soon and
0:07:32.570,0:07:35.910
therefore they'll kind of know my
0:07:34.140,0:07:38.010
destination they know what sort of buyer
0:07:35.910,0:07:39.900
I am based on what type of car and what
0:07:38.010,0:07:41.820
type of hotel I stay up it's amazing
0:07:39.900,0:07:43.860
what Google's data have on me and I
0:07:41.820,0:07:45.240
start then see adverse irrelevance of me
0:07:43.860,0:07:47.460
and they're collecting all this
0:07:45.240,0:07:49.470
information about us at all times so
0:07:47.460,0:07:51.330
in-market audiences their predefined by
0:07:49.470,0:07:53.820
Google and there's lots and lots of them
0:07:51.330,0:07:55.740
that you can choose from and like what
0:07:53.820,0:07:57.180
you have affinity audiences as well so
0:07:55.740,0:07:59.250
these are slightly different in market
0:07:57.180,0:08:01.110
in the way that in market was the last 7
0:07:59.250,0:08:03.870
to 14 days you've changed your behavior
0:08:01.110,0:08:05.190
and it fits a because you're about to do
0:08:03.870,0:08:06.690
something potentially like mitt we're
0:08:05.190,0:08:08.940
searching TVs could be another one for
0:08:06.690,0:08:11.190
in markets but affinities is where you
0:08:08.940,0:08:12.960
have a consistent fashion about
0:08:11.190,0:08:15.030
something so if I was really into
0:08:12.960,0:08:15.660
surfing or cooking or fashion or
0:08:15.030,0:08:17.610
anything like that
0:08:15.660,0:08:19.650
then the chances are that Google would
0:08:17.610,0:08:21.510
track that data about me notice I keep
0:08:19.650,0:08:23.280
on going back to those places and then
0:08:21.510,0:08:24.810
it knows ARCA call you fall into this
0:08:23.280,0:08:27.720
tub of the affinity audience that there
0:08:24.810,0:08:28.920
again they've predefined now there's a
0:08:27.720,0:08:30.960
finna see audiences that you can select
0:08:28.920,0:08:32.729
from you can also build your own custom
0:08:30.960,0:08:35.340
affinity audiences and we'll go into
0:08:32.729,0:08:37.680
that in just a second now if you were
0:08:35.340,0:08:39.120
just getting started some people think
0:08:37.680,0:08:40.860
that oh I just get started with the easy
0:08:39.120,0:08:42.060
stuff like remarketing and of course
0:08:40.860,0:08:43.920
it's a great place to get started
0:08:42.060,0:08:45.480
because you can dip your toe into the
0:08:43.920,0:08:46.110
water you can get some great return on
0:08:45.480,0:08:48.480
adspend
0:08:46.110,0:08:50.640
and remarketing can be a great platform
0:08:48.480,0:08:52.020
to start out with and but I would
0:08:50.640,0:08:53.600
encourage you to say
0:08:52.020,0:08:56.610
right if you're just gonna focus on
0:08:53.600,0:08:58.110
remarketing also have a look at some
0:08:56.610,0:09:00.570
areas you can start to explore pretty
0:08:58.110,0:09:02.660
rapidly as well so as you start to
0:09:00.570,0:09:05.580
explore more areas to advertise or to
0:09:02.660,0:09:06.810
target on YouTube the next stages up is
0:09:05.580,0:09:09.090
you're going to want to start looking at
0:09:06.810,0:09:11.400
placement targeting keyword targeting
0:09:09.090,0:09:12.870
and custom intent targeting if you want
0:09:11.400,0:09:16.200
to take the things slow that's the next
0:09:12.870,0:09:18.390
step to go beyond remarketing these
0:09:16.200,0:09:20.220
platform these subs are targeting on the
0:09:18.390,0:09:22.110
YouTube platform can be very cost
0:09:20.220,0:09:24.630
effective and it's not gonna help you
0:09:22.110,0:09:27.260
really really really scale but it'll eat
0:09:24.630,0:09:29.970
you some solid return on investment and
0:09:27.260,0:09:32.520
you think you can have control over how
0:09:29.970,0:09:33.960
the whole campaign is running and and
0:09:32.520,0:09:35.790
you mean once you mix this with a
0:09:33.960,0:09:37.500
demographic targeting like your ages and
0:09:35.790,0:09:38.970
your genders that are may make most
0:09:37.500,0:09:40.080
sense to your business you can just
0:09:38.970,0:09:42.510
really drive some very good
0:09:40.080,0:09:44.790
cost-effective leads and sales for your
0:09:42.510,0:09:47.340
business a pretty good scale but it's
0:09:44.790,0:09:49.590
not gonna scale so huge amounts every
0:09:47.340,0:09:51.570
single day so that's what we talk about
0:09:49.590,0:09:53.880
in the next type of targeting so as we
0:09:51.570,0:09:54.960
look at the different types of targeting
0:09:53.880,0:09:56.880
available to you when you're looking to
0:09:54.960,0:09:58.290
scale up a little bit further it's the
0:09:56.880,0:10:00.120
bottom four that we talked about so
0:09:58.290,0:10:02.100
that'd be topic targeting similar
0:10:00.120,0:10:04.680
audience targeting in market targeting
0:10:02.100,0:10:07.080
and affinity audience targeting as well
0:10:04.680,0:10:08.490
so these are the four that I would
0:10:07.080,0:10:10.200
really recommend you look at when you're
0:10:08.490,0:10:12.150
looking to really scale up your accounts
0:10:10.200,0:10:13.860
now if you look at topic targeting
0:10:12.150,0:10:16.410
inside of the account itself
0:10:13.860,0:10:17.790
you can see that there's a whole host of
0:10:16.410,0:10:19.590
different topics available to you I'm
0:10:17.790,0:10:21.600
just taking a quick screenshot here so
0:10:19.590,0:10:23.850
you got arson entertainment
0:10:21.600,0:10:25.770
we've got autos & vehicles you've got
0:10:23.850,0:10:27.600
beauty and fitness etc etcetera as you
0:10:25.770,0:10:29.070
go down but you're also that say for
0:10:27.600,0:10:31.770
example we chose beauty and fitness we
0:10:29.070,0:10:34.230
just hit that down arrow just to the
0:10:31.770,0:10:36.720
right hand side and it opens up and it
0:10:34.230,0:10:38.730
gives you a whole new batch of different
0:10:36.720,0:10:40.710
topics available to you again so you can
0:10:38.730,0:10:42.780
see here that you have things like
0:10:40.710,0:10:44.280
Fitness and hair care and even at the
0:10:42.780,0:10:45.840
bottom their weight loss for example so
0:10:44.280,0:10:47.640
if you're selling products or services
0:10:45.840,0:10:48.840
around the weight loss industry you're
0:10:47.640,0:10:50.730
definitely want to look at some of these
0:10:48.840,0:10:53.640
topics that can be available to you when
0:10:50.730,0:10:55.830
you're running your ads now when you
0:10:53.640,0:10:57.240
look at in-market audiences again if we
0:10:55.830,0:11:00.660
take a screen shot of what's available
0:10:57.240,0:11:02.430
to you inside of your account you'll see
0:11:00.660,0:11:04.260
a lot of different options available to
0:11:02.430,0:11:05.100
you so I've just chosen one here baby in
0:11:04.260,0:11:07.140
children's port
0:11:05.100,0:11:08.940
it means that like probably a parent's
0:11:07.140,0:11:11.880
looking online looking at kind of
0:11:08.940,0:11:13.380
different baby products and that's up a
0:11:11.880,0:11:14.910
thing that'd be most interested in and
0:11:13.380,0:11:16.920
if you look at those and click inside
0:11:14.910,0:11:18.240
you'll see there's so many more that you
0:11:16.920,0:11:21.450
can choose from as well so you've got
0:11:18.240,0:11:24.450
baby and children's apparel child car
0:11:21.450,0:11:25.980
seats child care and education and then
0:11:24.450,0:11:28.080
one that would be very prevalent to me
0:11:25.980,0:11:31.620
cuz I've got some young kids you got
0:11:28.080,0:11:34.410
strollers and baby carriers and baby
0:11:31.620,0:11:35.970
carriages infinite and total of feeding
0:11:34.410,0:11:38.430
loads of stuff that would be applicable
0:11:35.970,0:11:40.890
for parents here so if you had your eye
0:11:38.430,0:11:43.830
on targeting the parent market for
0:11:40.890,0:11:45.660
example or the mum market then this can
0:11:43.830,0:11:47.850
be very very effective at other
0:11:45.660,0:11:50.850
targeting within market targeting and
0:11:47.850,0:11:52.770
then of course we can move into affinity
0:11:50.850,0:11:54.360
audiences and again if you look in here
0:11:52.770,0:11:56.430
there's gonna be predefined audiences as
0:11:54.360,0:11:58.350
you select from I've just chosen one
0:11:56.430,0:11:59.490
here it says home and garden so if you
0:11:58.350,0:12:01.080
were to click into that against a bit
0:11:59.490,0:12:03.150
more detail you can see underneath
0:12:01.080,0:12:05.220
you've got kind of do it feeis and do it
0:12:03.150,0:12:07.320
yourself as sorry and home decor
0:12:05.220,0:12:09.030
enthusiasts now you might think to
0:12:07.320,0:12:10.200
yourself well they're not relevant to me
0:12:09.030,0:12:12.090
there doesn't seem relevant to my
0:12:10.200,0:12:14.820
product at all but just remember that
0:12:12.090,0:12:16.830
there's some indications here that says
0:12:14.820,0:12:18.420
something about these types of audiences
0:12:16.830,0:12:20.610
first of all wouldn't pay too much
0:12:18.420,0:12:22.200
attention to the exact words that are
0:12:20.610,0:12:24.570
chosen I don't think the actual labels
0:12:22.200,0:12:26.640
of these audiences are that effective
0:12:24.570,0:12:28.500
and that accurate but what I'm looking
0:12:26.640,0:12:30.780
for in particular is saying right these
0:12:28.500,0:12:33.390
people are likely if they do it
0:12:30.780,0:12:36.150
yourselfers or they are home decor
0:12:33.390,0:12:37.980
enthusiasts and they're really
0:12:36.150,0:12:39.300
interested in our home and garden the
0:12:37.980,0:12:41.880
chances are they're gonna be of a
0:12:39.300,0:12:44.130
slightly older age demographic probably
0:12:41.880,0:12:46.560
age is probably about 35 plus or what a
0:12:44.130,0:12:48.390
thought but also they're probably gonna
0:12:46.560,0:12:50.370
own their own home if they're into home
0:12:48.390,0:12:51.930
and gardening and they're into gardening
0:12:50.370,0:12:53.610
they're do-it-yourselfers type people
0:12:51.930,0:12:55.590
they're likely to have their own home
0:12:53.610,0:12:57.510
like you said their own garden or have
0:12:55.590,0:12:59.280
their own kind of activity they're like
0:12:57.510,0:13:01.590
doing and it means they're on a certain
0:12:59.280,0:13:03.300
bracket of affluence they have some
0:13:01.590,0:13:05.490
money behind them so it's just a good
0:13:03.300,0:13:07.290
indicator sometime to be like okay cool
0:13:05.490,0:13:09.000
what artists might have seems super
0:13:07.290,0:13:10.920
relevant to me it's still worth a test
0:13:09.000,0:13:13.410
because it might be the type of people
0:13:10.920,0:13:14.820
that I am advertised to might be the
0:13:13.410,0:13:16.650
type of people that are likely to buy my
0:13:14.820,0:13:17.860
products as well so you're just looking
0:13:16.650,0:13:19.660
for some indicate
0:13:17.860,0:13:22.000
sometimes with these audiences to say
0:13:19.660,0:13:24.670
are they're gonna fit my audience
0:13:22.000,0:13:25.630
now there's also custom affinity
0:13:24.670,0:13:29.560
audience and this is something that's
0:13:25.630,0:13:31.480
bit newer to to Google and they're
0:13:29.560,0:13:33.640
starting to develop this more and more
0:13:31.480,0:13:35.019
but with custom affinity audiences you
0:13:33.640,0:13:37.779
can now start to get into a lot more
0:13:35.019,0:13:39.190
detail about and a few areas and four in
0:13:37.779,0:13:40.690
particular I want to highlight here so
0:13:39.190,0:13:42.850
if you have to see here I've highlighted
0:13:40.690,0:13:45.880
that no don't bring it into a larger
0:13:42.850,0:13:47.829
view here and you can start to build
0:13:45.880,0:13:49.329
custom affinity audiences based on
0:13:47.829,0:13:51.610
people's passions and their interests of
0:13:49.329,0:13:53.380
course based on their interests you can
0:13:51.610,0:13:54.820
start typing things in like hiking
0:13:53.380,0:13:56.290
they're really into hiking and then you
0:13:54.820,0:13:57.940
just choose your own interests and
0:13:56.290,0:14:01.089
Google will work out what that actually
0:13:57.940,0:14:03.070
means you've got URLs so there's certain
0:14:01.089,0:14:05.709
websites out that dedicate themselves
0:14:03.070,0:14:09.250
like blogs to hiking for example choose
0:14:05.709,0:14:10.720
those URLs as well they can be great
0:14:09.250,0:14:11.790
great indicators of the type of people
0:14:10.720,0:14:15.519
you're looking to get in front of
0:14:11.790,0:14:17.350
likewise and you've got place so places
0:14:15.519,0:14:18.850
and based on people's mobile dates and
0:14:17.350,0:14:22.089
if they go into certain places like a
0:14:18.850,0:14:23.290
gulfs a golf club or a spa for example
0:14:22.089,0:14:25.420
google of tracking that information
0:14:23.290,0:14:27.130
about them based on Google Maps I know
0:14:25.420,0:14:28.720
it's crazy but that's the sort of
0:14:27.130,0:14:31.000
information that Google have on you when
0:14:28.720,0:14:33.610
you sign your user agreements and things
0:14:31.000,0:14:35.019
like that and then you have apps as well
0:14:33.610,0:14:37.420
so if you've downloaded certain apps
0:14:35.019,0:14:38.649
onto your phone Google will know a
0:14:37.420,0:14:40.750
little bit more information about that
0:14:38.649,0:14:42.670
and they'll say great if they have that
0:14:40.750,0:14:43.839
app they fall into this affinity
0:14:42.670,0:14:46.240
audience and then you can stop running
0:14:43.839,0:14:47.920
ads to those people as well and it
0:14:46.240,0:14:49.630
really means you can build these
0:14:47.920,0:14:51.880
audiences that are very designed for you
0:14:49.630,0:14:53.740
and your business and it just might be
0:14:51.880,0:14:56.260
that you can crack these and then you
0:14:53.740,0:14:58.870
can really really scale I'm talking
0:14:56.260,0:15:01.810
about scale like $20,000 plus per day if
0:14:58.870,0:15:03.910
you kind of let it go and allow that
0:15:01.810,0:15:05.199
budget to be available but of course
0:15:03.910,0:15:06.490
it's dimming for every business you
0:15:05.199,0:15:08.529
might be starting small with just like
0:15:06.490,0:15:09.910
ten dollars a day and that's fine or you
0:15:08.529,0:15:11.350
might be starting big and you said great
0:15:09.910,0:15:12.790
I'm have a big impact cuz I've got an
0:15:11.350,0:15:14.440
event next week and I've got a lot of
0:15:12.790,0:15:16.209
budget to spend because I want to see
0:15:14.440,0:15:17.440
how big I can make this so it's
0:15:16.209,0:15:20.260
different for everybody horses for
0:15:17.440,0:15:23.680
courses but the options available to you
0:15:20.260,0:15:25.959
when you tube are colossal so if you
0:15:23.680,0:15:28.060
found this useful and you're enjoying
0:15:25.959,0:15:29.620
this content please do make sure you
0:15:28.060,0:15:31.360
subscribe it's the whole reason I put
0:15:29.620,0:15:32.949
this all this content together so again
0:15:31.360,0:15:34.569
if you're watching this video look below
0:15:32.949,0:15:36.009
this video you'll see a red button if
0:15:34.569,0:15:37.779
you're on mobile click that and
0:15:36.009,0:15:39.309
subscribe if you're on a desktop bottom
0:15:37.779,0:15:41.679
right-hand corner you're gonna see an
0:15:39.309,0:15:43.749
option there to subscribe as well if you
0:15:41.679,0:15:45.489
hover over that watermark area it'll
0:15:43.749,0:15:47.319
open up a bus and subscribe there as
0:15:45.489,0:15:48.759
also please do that because the whole
0:15:47.319,0:15:50.139
reason I'm putting this together and if
0:15:48.759,0:15:51.429
you subscribe I know this is good
0:15:50.139,0:15:52.929
content and though you're enjoying it
0:15:51.429,0:15:54.879
and I can give you more content just
0:15:52.929,0:15:56.439
like this of course if you hate this
0:15:54.879,0:15:58.899
content I don't know why you're still
0:15:56.439,0:16:01.059
watching it but if you do let me know
0:15:58.899,0:16:02.439
why I'm just genuinely interested in
0:16:01.059,0:16:04.299
like I would love to know so leave your
0:16:02.439,0:16:06.639
comments below unless you're a Youtube
0:16:04.299,0:16:07.869
hater or something like that if that's
0:16:06.639,0:16:10.480
the case or if you're a troll or
0:16:07.869,0:16:13.029
something like that try and be nice we
0:16:10.480,0:16:14.709
all get bad comments and my ego does get
0:16:13.029,0:16:17.799
bruised every now and again but I'm
0:16:14.709,0:16:21.069
doing my best out here alright okay cool
0:16:17.799,0:16:22.269
so and what we do in the next video is
0:16:21.069,0:16:24.279
get into a little bit more detail about
0:16:22.269,0:16:26.619
the creative and how we're going to put
0:16:24.279,0:16:28.749
videos together to make them really very
0:16:26.619,0:16:30.610
very effective to turn viewers into
0:16:28.749,0:16:32.769
clickers and clickers into singing your
0:16:30.610,0:16:35.170
offers so they buy and it all becomes
0:16:32.769,0:16:36.759
very cost effective so what you need to
0:16:35.170,0:16:37.929
do now as you're watching this video you
0:16:36.759,0:16:39.369
will see another button that you can
0:16:37.929,0:16:40.809
click go through so the next video
0:16:39.369,0:16:42.850
please make sure you subscribe if you
0:16:40.809,0:16:44.649
haven't done so yet already but also
0:16:42.850,0:16:46.360
click to go through to the next video
0:16:44.649,0:16:48.279
and watch a final video in the series
0:16:46.360,0:16:51.209
already hope this has been useful
0:16:48.279,0:16:51.209
I'll see you in the next video
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