Scary npm publish is scary

gistfile1.txt

churchill@0.0.3 (gh:master) $ npm publish
npm http PUT https://registry.npmjs.org/churchill
npm http 409 https://registry.npmjs.org/churchill
npm http GET https://registry.npmjs.org/churchill
npm http 200 https://registry.npmjs.org/churchill
npm http PUT https://registry.npmjs.org/churchill/-/churchill-0.0.3.tgz/-rev/5-4cf5f32badf88daaf7af17bded081cee
npm http 201 https://registry.npmjs.org/churchill/-/churchill-0.0.3.tgz/-rev/5-4cf5f32badf88daaf7af17bded081cee
npm http PUT https://registry.npmjs.org/churchill/0.0.3/-tag/latest
npm http 409 https://registry.npmjs.org/churchill/0.0.3/-tag/latest
npm ERR! publish fail Cannot publish over existing version.
npm ERR! publish fail Update the 'version' field in package.json and try again.
npm ERR! publish fail
npm ERR! publish fail If the previous version was published in error, see:
npm ERR! publish fail     npm help unpublish
npm ERR! publish fail
npm ERR! publish fail To automatically increment version numbers, see:
npm ERR! publish fail     npm help version

npm ERR! System Darwin 13.0.0
npm ERR! command "node" "/usr/local/bin/npm" "publish"
npm ERR! cwd /Users/easternbloc/Projects/churchill
npm ERR! node -v v0.10.21
npm ERR! npm -v 1.3.13
npm ERR! code EPUBLISHCONFLICT
npm ERR!
npm ERR! Additional logging details can be found in:
npm ERR!     /Users/easternbloc/Projects/churchill/npm-debug.log
npm ERR! not ok code 0
churchill@0.0.3 (gh:master) $ npm publish
npm http PUT https://registry.npmjs.org/churchill
npm http 409 https://registry.npmjs.org/churchill
npm http GET https://registry.npmjs.org/churchill
npm http 200 https://registry.npmjs.org/churchill
npm http PUT https://registry.npmjs.org/churchill/-/churchill-0.0.3.tgz/-rev/6-c3a92a1031a239c014602fdb05506d1f
npm http 201 https://registry.npmjs.org/churchill/-/churchill-0.0.3.tgz/-rev/6-c3a92a1031a239c014602fdb05506d1f
npm http PUT https://registry.npmjs.org/churchill/0.0.3/-tag/latest
npm http 201 https://registry.npmjs.org/churchill/0.0.3/-tag/latest