pinboard-ask.txt

Hi there,

My name is Maciej, I run the bookmarking site Pinboard, and I’m writing to ask
for your help.

You joined the site back when there was a one-time signup fee. Back then,
charging for bookmarking online was unheard of, and the fee was more of an
anti-spam measure than a revenue model.

In 2015, I changed Pinboard over to a subscription site, where even “basic”
users (who don’t use the archiving feature) have to pay an annual fee. But I
did not make this change retroactive, since that felt like going back on a
promise.

Today I’m asking you to voluntarily change the way you use the site by going to
https://pinboard.in/convert and converting your account to a ‘modern’ one, the
kind you have to pay for every year. 

Let me explain why:

First, it will allow me to do more active development on the site. As a solo
developer, this has become difficult as the site gets bigger and older. I not
only run and maintain all the code, but I also install and fix the physical
hardware, keep up with the various patches and breaking changes at every level,
run and test backups, and try to keep up with big changes in the way the web
works (like the huge move to javascript, which is hard to archive).

I would describe my work like single-handedly running a restaurant in an old
château. It’s cool and fun, and the ambiance is great, but occasionally the
soup is served cold or not at all because I have to chase a bunch of bats out
of the kitchen, or replace a collapsed beam, while the diners sit and wait.
This is no fun for either me or the diners, who rightfully complain that it
ruins their dinner.

Having more paying users would let me hire some dedicated carpenters and and
bat-chasers that would let me focus on the cooking.

Second, it’s become rather hard to have two populations of users, one of whom
pays annually for a service that the other gets for free. Right now, about 2/3
of Pinboard users with basic accounts are people who signed up, like you did,
in 2009 or 2010 with a one-time payment. The remaining 1/3 pays $22 a year. I
have noticed this has created some feelings of annoyance in the paying group,
odd expectations in the one-time group, and a general confusion about pricing
policy. 

Third, there are a bunch of new features I want to get out, like Substack
integration, better tag editing, PDF uploads, an improved crawler (that is not
stymied by javascript-heavy sites) and above all a brand new API. Even if you
don’t care about any of these features, some of them (like the API redesign)
will make the site much faster for everyone. But to do that, I need to hire
some help, since the site is too big for one person to maintain and do feature
development for at the same time.

I even have a person in mind—a great Romanian guy who interned with me in 2013,
and is a longtime fan of the site. He’s capable, effective, and I would love to
work with him again. And as a way of thanking you, converted users will get
access to these features first.

Since this is Pinboard, you are also welcome to ignore all of the new stuff and
just use it the way it has always been.

So my pitch is this: if you are getting more than $1.80/month of value from
using Pinboard (which is what the site costs these days), I ask you to convert
to a regular account as a token of your support.

Tradtionally, a company in my position would take outside investment, or bring
in a VC with a big story about growth, or pivot to a new market.  But I much
prefer for it to the site to remain independent, ornery, and self-sufficient. I
take my work seriously and want the site to be around for the rest of my
professional life.

If you can help me do that by putting things on a firmer financial basis, then
I’ll be grateful to you! And I promise you will see the benefits.You’ll even
get emoji flair (optional) to go next to your username. It’s a win/win/win/win
proposition.

That URL again is: https://pinboard.in/convert 

Let me know if you have questions, or comments, or find this request deeply
offensive, or deeply inoffensive, or anywhere in between. Right now I’m
reaching out to just the oldest of old users, and would be grateful to hear
your thoughts.

Kind wishes,

Maciej Ceglowski