sql with binary keys

DROP TABLE IF EXISTS `applications`;
CREATE TABLE `applications` (
  `id` binary(36) NOT NULL,
  `name` varchar(128) DEFAULT NULL,
  `basename` varchar(32) DEFAULT NULL COMMENT 'URL BASENAME',
  PRIMARY KEY (`id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8;

INSERT INTO `applications` (`id`, `name`, `basename`) VALUES
(UNHEX('35343764663937662D653431632D343030302D613662322D343866313530333039333633'),	'ASDF',	'asdf.com')
ON DUPLICATE KEY UPDATE `id` = VALUES(`id`), `name` = VALUES(`name`), `basename` = VALUES(`basename`);