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Last active December 11, 2015 01:19
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The Four Metrics You Care About As A SaaS Business
The majority of small SaaS businesses can be entirely described by four
metrics: average plan value (over the customer base), new trials per
month, conversion rate of the trial, and churn (loss of paying accounts
over time).
McKenzie, Patrick (2012-12-02). Sell More Software: Website Conversion
Optimization for Software Developers (Kindle Locations 98-100). .
Kindle Edition.
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