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@emilyemoss
Created August 5, 2015 19:39
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Welcome Emails

  • Turn off the default MailChimp welcome email (if you haven't done so already) for the list.
  • Ensure every form that captures a new MailChimp subscriber includes the appropriate signup source.

Organic

Create a Welcome Message Automation Workflow with segmentation conditions set to the organic signup source(s). Note this may be a subset of signup sources (e.g. header, footer, popup, etc.) depending on what you are sending as a signup source. In this case add multiple segmentation conditions on Signup Source where subscribers match ANY (not ALL).

Promotions

For each promotion that requires a custom welcome email, create a Welcome Message Automation Workflow with segmentation conditions on the Signup source. This will trigger the promotion-specific email template to send to all new subscribers arriving via the given promotion.

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