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Last active September 7, 2015 16:07
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By marketing, I mean the various operations related to:
- brand awareness
- product awareness
- content marketing
- customer acquisition
What really eludes me is how companies pilot the cost and choices they make in these areas.
R&D and sales, I can see how choices are made.
But it seems that on the marketing side, effects are extremely indirect (the worse being brand awareness).
For example, paying to be present at a tradeshow will bring sales leads but that often does not cover the whole cost.
How do companies decide how much to invest and how?
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