create a shader with the script written by LouLou from the french forum http://www.unity3d-france.com http://www.unity3d-france.com/unity/phpBB3/viewtopic.php?f=8&t=901
Apply this shader to a material, and adjust the Tile and offset of the texture of this material to hide the white alpha image.
from: http://forum.unity3d.com/threads/chroma-key-shader.48938/