Product recommendations are a powerful marketing tool you can use to increase conversions, boost revenue, and stimulate shopper engagement. Product recommendations are surfaced on the storefront in the form of widgets such as “Customers who viewed this product also viewed”. Because these suggestions are backed by a deep analysis of aggregated visitor data, they result in highly engaging, relevant, and personalized experiences for the shopper.
You can create, manage, and deploy recommendations across your store views directly from the Magento Admin panel.
Magento provides the following recommendations:
- Most viewed - Recommends items most viewed by shoppers within the last seven days
- Most purchased - Recommends items most purchased by shoppers within the last seven days