iOS application launch counter written on Obj-C

AppLaunchCounter.h

#import <UIKit/UIKit.h>

@interface AppLaunchCounter : NSObject

+ (BOOL)isFirstLaunch;
+ (NSUInteger)numberOfLaunches;

@end

AppLaunchCounter.m

#import "AppLaunchCounter.h"

NSString * const AppLaunchCounterNumberOfLaunchesKey = @"AppLaunchCounterNumberOfLaunchesKey";

@implementation AppLaunchCounter

+ (void)load {
    NSUInteger numberOfLaunches = [[NSUserDefaults standardUserDefaults] integerForKey:AppLaunchCounterNumberOfLaunchesKey];
    [[NSUserDefaults standardUserDefaults] setInteger:++numberOfLaunches forKey:AppLaunchCounterNumberOfLaunchesKey];
    [[NSUserDefaults standardUserDefaults] synchronize];
}

+ (BOOL)isFirstLaunch {
    return ([self numberOfLaunches] == 1);
}

+ (NSUInteger)numberOfLaunches {
    return [[NSUserDefaults standardUserDefaults] integerForKey:AppLaunchCounterNumberOfLaunchesKey];
}

@end