Webserver as owner (the way most people do it, and the Laravel doc's way)
assuming www-data (it could be something else) is your webserver user.
sudo chown -R www-data:www-data /path/to/your/laravel/root/directory
if you do that, the webserver owns all the files, and is also the group, and you will have some problems uploading files or working with files via FTP, because your FTP client will be logged in as you, not your webserver, so add your user to the webserver user group:
sudo usermod -a -G www-data ubuntu
Of course, this assumes your webserver is running as www-data (the Homestead default), and your user is ubuntu (it's vagrant if you are using Homestead).