Themes
The main themes we’re looking to get clarity on for the redesign are:
- Handling scale: multiple payment methods, countries and currencies
- Improving trust through the interface / aesthetic
- Designing an error message flow that drives better success rates
- Make it even easier to checkout on Paystack
- Making the checkout experience so delightful, people actively seek it out
- Handling custom checkout experiences based on customers’ bank
Questions
- Who are we building for?
- What devices do they use?
- Data over the last three months from Google Analytics suggests majority of users use Desktops and smartphones with low screen resolutions
- How well do customers rate the experience of checking out on Paystack?
- What features do people currently like about checkout?
- What features don’t they currently like?
- How many payment channels are we building for?
- Do customers currently use channel switching as a fallback when errors occur?
- Do customers switch payment channel before attempting to make payments?
- How should other channel options be shown to customers during checkout?
- What’s the best way to present payment channels to users?
- Do native looking interfaces help users trust the product more?
- Compare with a heavily branded payment page
- How should error displaying work?
Questions grouped by themes
Handling scale: multiple payment methods, countries and currencies
- How many payment channels are we building for?
- Card
- Bank
- USSD
- Mobile Money
- Remember me?
- How should other channel options be shown to customers during checkout?
- Dropdown?
- Tabs
- Accordions
- What’s the best way to present payment channels to users?
- Do customers switch payment channel before attempting to make payments?
- Out of the 50 people who used Pay with bank, 30 of them went straight, 20 of them used it as a fallback to Pay with card Improving trust through the interface / aesthetic
- Do native looking interfaces help users trust the product more?
- ToDo: Compare with a heavily branded payment page Designing an error message flow that drives better success rates
- How should error displaying work?
- ToDo: Talk to Ibrahim, Khadijah and Emmanuel and discuss what fallbacks we can offer for our current payment methods
- Do customers currently use channel switching as a fallback when errors occur?
- Yes (40% of people who use Pay with bank) Make it even easier to checkout on Paystack
- How long does a typical checkout session take?
- Google Analytics says users spend an average of 3m:02s on the checkout page in the last 90 days Making the checkout experience so delightful, people actively seek it out
- What’re tasteful/unobtrusive ways to key into the joy felt during major events?
- Make it easy to show the emoji + salutation during public holidays/major sports events?
- What’re some delightful post-checkout experiences?
- Custom thank you message and group photo from the company expressing thanks for the purchase?
- Randomized “good news” factoids and uplifting poetry?
- How can we make checkout truly accessible for everyone?
- Research best practices for designing checkout flows that are easy to use for the blind, the aged, and people with limited mobility
- Think about internationalization
- How can we channel the surge of positivity that comes from making a successful transaction into some benefit for the merchant ?
- Help the merchant grow their social media audiences: allow the customer to easily follow the merchant on Insta/Twitter/Facebook
- Help the merchant promote their product through word of mouth: allow the customer to easily share a promotional message on social