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fawkesley/utm_params_notes.md

Last active December 7, 2021 15:22
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utm_medium / utm_source / utm_campaign
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utm_params_notes.md
  • utm_medium required - can be e.g. referral, social, email
  • utm_source is required - e.g. facebook.com
  • utm_campaign is optional e.g. june-giveaway

Use these utm_* parameters in these scenarios:

facebook ad (boosted post / ad)

?utm_medium=cpc&utm_source=facebook&utm_campaign=liv-june-sale

facebook profile "website" link

?utm_medium=social&utm_source=facebook.com&campaign=profile

promotional email

?utm_medium=email&utm_source=newsletter&utm_campaign=york-launch

?utm_medium=email&utm_source=showcase&utm_campaign=bristol-the-waterside-wander

link in email signature / footer

?utm_medium=email&utm_campaign=email-signature

partner website e.g. visitbritain.org "website" link

?utm_medium=referral&utm_source=visityork
?utm_medium=referral&utm_source=sometravelblog.com

Note that for Visit* partners:

  1. we tend to make a redirect e.g. treasurehuntyork.com/visityork => treasurehuntyork.com/?utm_medium=referral&utm_source=visityork
  2. we drop the TLD e.g. visityork NOT visityork.com
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