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frankchen07/gitcoin_intro_cohort_retention.md

Last active September 25, 2020 18:36
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Gitcoin Intro Cohort Retention
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gitcoin_intro_cohort_retention.md

Do hackathon cohorts who take the time to fill out the intro yield better short and long term retention?

https://metabase.gitcoin.co/question/779

There doesn't seem to be a significant difference between the intro and non-intro cohort. However, that doesn't discount the qualitative benefits of filling out introductiory information (bio) either through the hackathon or within our onboarding. In both cases, it would still enhance our data moat.

There doesn't seem to be enough evidence to suggest that it would massively and directly increase engagement.

This is most likely the beginning of a longer epic in terms of figuring out retention and engagement metrics for our new, enhanced onboarding when it is released. Measurement at 30, 60, and 90 days for different cohorts by onboarding information should tell us which cohorts engage the most, and where drop offs occur.

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