A CodePen by fredryk. Responsive Hover Descriptions - A test of different styles that can be applied to scalable product images to show the product's information.

index.html

<div class="wrap">
<div class="row">
  
  <h1>Responsive Hover Descriptions</h1>
  
</div>


<div class="row">
  
  <div class="col-1-4">
    <div class="show show-first">
      <img src="http://trampt.com/images/products/000/000/854/Fry-Matt_Groening-Futurama-Kidrobot-trampt-854m.jpg?1281371034" />
      
      <div class="mask">
        <h2>Fry</h2>
        <p class="price">$14.00</p>
        <a href="#" class="more">More info</a>
      </div>
    
    </div>
  
  </div>
  
  <div class="col-1-4">
    <div class="show show-second">
      <img src="http://trampt.com/images/products/000/000/853/Nibbler-Matt_Groening-Futurama-Kidrobot-trampt-853m.jpg?1281370985" />
      
      <div class="mask">
        <h2>Nibler</h2>
        <p>$14.00</p>
        <a href="#" class="more">More info</a>
      </div>
    
    </div>
  
  </div>
  
  <div class="mobile-clear"></div>
  
  <div class="col-1-4">
    <div class="show show-third">
      <img src="http://trampt.com/images/products/000/003/802/Zoidberg-Matt_Groening-Futurama-Kidrobot-trampt-3802o.jpg?1290015031" />
      
      <div class="mask">
        <h2>Zoidberg</h2>
        <p>$14.00</p>
        <a href="#" class="more">More info</a>
      </div>
    
    </div>
  
  </div>
  
  <div class="col-1-4">
    <div class="show show-fourth">
      <img src="http://trampt.com/images/products/000/000/857/Zapp_Brannigan-Matt_Groening-Futurama-Kidrobot-trampt-857m.jpg?1281371198" />
      
      <div class="mask">
        <h2>Zapp Brannigan</h2>
        <p>$14.00</p>
        <a href="#" class="more">More info</a>
      </div>
    
    </div>
  
  </div>
    
</div> 
</div>

script.js

/* A class of "aspect" can be applied to the divs containing the images to make them a uniform hieght. 

Still working out a few bugs. */ 

style.css

@import url(http://fonts.googleapis.com/css?family=Francois+One);

* {
  box-sizing: border-box;
}

body{ font-family: "Francois One"; background-image: url(http://subtlepatterns.subtlepatterns.netdna-cdn.com/patterns/cream_dust.png) }

.wrap{
  width: 87%;
  margin: auto;
  padding: 0 10px;
  background-color: rgba(255,255,255,0.9);
  overflow: hidden;
  box-shadow: 0 0 5px #eee;
}

img{
  max-width: 100%;
  height: auto;
  
}

h1, h2, h3, h4, h5, h6 { letter-spacing: 0.05em; font-weight: 400; }

h1{text-align:center;}

.row{

}

.more:link, .more:visited {
  transition-duration: 0.2s;    
  transition-timing-function: ease-out;
}

[class*='col-']{
  float:left;   
}

.col-1-3{
  width: 33.33%;
  padding: 20px;
}
  
.col-2-3{
  width: 66.66%; 
  padding: 20px;
}

.col-1-4{
  width: 25%; 
  padding: 10px;

}

.show{
  width: 100%;
  height: 100%;
  float: left;
  border: 1px solid rgba(0,0,0,0.04);
  overflow: hidden;
  position: relative;
  text-align: center;
  cursor: default;
  background: #fff;
  display: block;
  border-radius: 4px;
}


.aspect{
  position: relative;
  padding-bottom: 120%;
  height: 0;
  overflow: hidden;
}

.show .mask{
  width: 100%;
  height: 100%;
  position: absolute;
  overflow: hidden;
  top: 0;
  left: 0
}

.show-first a.more {
  display: inline-block;
  text-decoration: none;
  padding: 7px 14px; 
  background: #FFF;
  color: #222;
  text-transform: uppercase;
  box-shadow: 0 0 1px #000;
  position: relative;
  border: 1px solid #999;

}

.show-first a.more:hover {
  box-shadow: 0 0 5px #000;
}

.show-first p{
  letter-spacing: 0.15em;
  color: #f4f4f4;
  font-size: 28px; 
}

.show-first img {
  transition: all 0.2s linear;
}

.show-first .mask {
  opacity: 0;
  background-color: rgba(0,0,0, 0.4);
  transition: all 0.4s ease-in-out;
}
.show-first h2 {
  color: #f2f2f2;
  margin-top: 10%;
  opacity: 0;
  transition: all 0.2s ease-in-out;
  background: rgba(0,0,0,0.7);
}
.show-first p {
  opacity: 0;
  transition: all 0.2s linear;
}
.show-first a.info{
  opacity: 0;
  transition: all 0.2s ease-in-out;
}

.show-first:hover img {
  transform: scale(1.2);
}
.show-first:hover .mask {
  opacity: 1;
}
.show-first:hover h2,
.show-first:hover p,
.show-first:hover a.info {
  opacity: 1;
}
.show-first:hover p {
  transition-delay: 0.1s;
}
.show-first:hover a.info {
  transition-delay: 0.2s;
}

/* SECOND */

.show-second img {
  transition: all 0.3s ease-in-out;
}
.show-second .mask {
  background-image: url(http://subtlepatterns.com/patterns/gplaypattern.png);
  background-color: rgba(0,0,0,0.3);
  transform: translateX(-110%);
  opacity: 1;
  transition: all 0.4s ease-in-out;
  box-shadow: 0 0 7px #ccc;
}
.show-second h2{
  background: rgba(255, 255, 255, 0.7);
  color: #000;
  box-shadow: 0px 1px 1px rgba(0,0,0,0.1);
}
.show-second p{
  opacity: 0;
  color: #333;
  transition: all 0.2s linear;
}

.show-second a.more {
  display: inline-block;
  text-decoration: none;
  padding: 7px 14px; 
  background: #000;
  color: #fff;
  text-transform: uppercase;
  box-shadow: 0 0 1px #000;
  position: relative;
  border-radius: 7px;

}

.show-second a.more:hover {
  background-color: #444;
}

.show-second:hover .mask {
  transform: translateX(0px);
} 

.show-second:hover img {
  transform: translateX(80%);
  transition-delay: 0.1s;
}

.show-second:hover p{
  opacity: 1;
  transition-delay: 0.4s;
}

/* THIRD */

.show-third a.more {
  display: inline-block;
  text-decoration: none;
  padding: 7px 14px; 
  background: #000;
  color: #fff;
  text-transform: uppercase;
  box-shadow: 0 0 1px #000;
  position: relative;
}

.show-third a.more:hover {
  box-shadow: 0 0 5px #fff;
  background-color: #222;
}

.show-third p{
  font-size: 28px; 
}

.show-third .mask {
  opacity: 0;
  background-color: rgba(255,255,255, 0.5);
  transition: all 0.4s ease-in-out;
}

.show-third h2 {
  color: #000;
  margin-top: 10%;
  opacity: 0;
  transition: all 0.2s ease-in-out;
}

.show-third p {
  opacity: 0;
  transition: all 0.2s linear;
}

.show-third a.info{
  opacity: 0;
  transition: all 0.2s ease-in-out;
}

.show-third img{
  transition: all 0.2s ease-in-out;
}

.show-third:hover img {
    filter: url("data:image/svg+xml;utf8,<svg xmlns=\'http://www.w3.org/2000/svg\'><filter id=\'grayscale\'><feColorMatrix type=\'matrix\' values=\'0.3333 0.3333 0.3333 0 0 0.3333 0.3333 0.3333 0 0 0.3333 0.3333 0.3333 0 0 0 0 0 1 0\'/></filter></svg>#grayscale");
    filter: gray;
    -webkit-filter: grayscale(100%);}

.show-third:hover .mask {
  opacity: 1;
}
.show-third:hover h2,
.show-third:hover p,
.show-third:hover a.info {
  opacity: 1;
}
.show-third:hover p {
  transition-delay: 0.1s;
}
.show-third:hover a.info {
  transition-delay: 0.2s;
}

/* FOURTH */

.show-fourth a.more {
  display: inline-block;
  text-decoration: none;
  padding: 7px 14px; 
  background: #000;
  color: #fff;
  text-transform: uppercase;
  border-radius: 5px;
  box-shadow: 0 0 1px #000;
  position: relative;
}

.show-fourth a.more:hover {
  box-shadow: 0 0 5px #fff;
  background-color: #222;
}

.show-fourth p{
  font-size: 28px; 
}

.show-fourth .mask {
  opacity: 0;
    background-image: url(http://subtlepatterns.com/patterns/gplaypattern.png);
  background-color: rgba(255,255,255, 0.5);
  transition: all 0.4s ease-in-out;
}

.show-fourth h2 {
  color: #000;
  margin-top: 10%;
  opacity: 0;
  transition: all 0.2s ease-in-out;
}

.show-fourth p {
  opacity: 0;
  transition: all 0.2s linear;
}

.show-fourth a.info{
  opacity: 0;
  transition: all 0.2s ease-in-out;
}

.show-fourth img{
  transition: all 0.2s ease-in-out;
}

.show-fourth:hover img {
    filter: url("data:image/svg+xml;utf8,<svg xmlns=\'http://www.w3.org/2000/svg\'><filter id=\'grayscale\'><feColorMatrix type=\'matrix\' values=\'0.3333 0.3333 0.3333 0 0 0.3333 0.3333 0.3333 0 0 0.3333 0.3333 0.3333 0 0 0 0 0 1 0\'/></filter></svg>#grayscale");
    filter: gray;
    -webkit-filter: grayscale(100%);
  transform: scale(1.5);
}

.show-fourth:hover .mask {
  opacity: 1;
  
}
.show-fourth:hover h2,
.show-fourth:hover p,
.show-fourth:hover a.info {
  opacity: 1;
}
.show-fourth:hover p {
  transition-delay: 0.1s;
}
.show-fourth:hover a.info {
  transition-delay: 0.2s;
}

@media only screen and (max-width: 767px) { 
  
  .col-1-4{
    width: 50%; 
    padding: 10px;
    overflow: hidden;
    clear: right;
  }

  
  .wrap{
    width: 100%;
    margin: auto;
    overflow: hidden;}
  
  .mobile-clear{
    clear:both;}

}