maven-bundle-plugin without explicit bundle goal

<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
    <modelVersion>4.0.0</modelVersion>

    <groupId>org.coderthoughts.test</groupId>
    <artifactId>org.coderthoughts.test</artifactId>
    <version>1.0.0-SNAPSHOT</version>
    <packaging>bundle</packaging>
    <build>
        <plugins>
            <plugin>
                <groupId>org.apache.felix</groupId>
                <artifactId>maven-bundle-plugin</artifactId>
                <version>2.5.0</version>
                <extensions>true</extensions>
            </plugin>
        </plugins>
    </build>
</project>